Sborník 2009 díl 2. - Fakulta informatiky a managementu - Univerzita ...

Dr Grazyna Rembielak-Vitchev RELATIONSHIP MARKETING AND ITS IMPORTANCE
IN THE CONTEMPORARY MARKETING MANAGEMENT
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[11] TAYLOR, F.W., Scientific Management in American Industry, Harper and Brothers,
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[12] VAREY, R.J., Marketing Communication, Routledge Taylor and Francis Group,
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