2024 ITB CHINA NEWS - DAY 2 Edition

DAY 

2 

TUESDAY 

28 MAY 

2024 

ITB CHINA 2024 

THE TECH SHIFT 

IN TOURISM 

OPENING UP A NEW WORLD OF 

POSSIBILITIES 

旅游技术变革 

探索无限可能 

NEWS 

AVIS BUDGET 

GROUP 

LAUNCHES 

SELF- 

SERVICE 

KIOSKS 

REGION: MIDDLE EAST 

约旦旅游局 

计划通过 

建立生态旅 

游联盟拓展 

该国旅游市 

场。 

#05 

#11 

#08 

EXCLUSIVE 

INTERVIEW 

XING XIONG 

Chief Operating Officer of Trip. 

com Group 

熊星携程集团首席运营官

HALL PLAN 

Stand D 41 

Stand F 37 

Stand B 45 

Stand D 51 Stand C 71 Stand B 26 Stand E 01

2,500 trees planted 

2,500kg of plastic waste collected 

I 

NEWS I 

© 2023 ITB-China.com 

Morning Briefing 

By David Axiotis, Vice President China at Messe Berlin GmbH 

David Axiotis 先生 , 德国柏林展览公司副总裁 ( 中国区 ) 

ITB China 2024: The world under one roof 

Good morning everyone and 

welcome back to a second day at ITB 

China 2024! 

Yesterday we kicked off the festivities 

with our traditional opening ceremony, 

followed by an inspirational welcome 

speech from Lydia Li, Director, ITB 

China and a keynote from Mr lbrahim 

Faisal, Minister at the Ministry of 

Tourism Maldives, this year's official 

Partner Destination for ITB China. If 

you didn't have a chance yesterday 

be sure to stop by the Maldives stand 

today, they have a number of culinary 

and cultural experiences in store! 

Mr Xing Xiong, COO of Trip.com 

Group, also gave a keynote 

yesterday on "Insights into the 2024 

Civil Aviation Market." For more 

insights from the COO you can read 

our exclusive interview with him on 

page 8. 

Today the Presentation Hub will be 

focusing on MICE with a number of 

in-depth sessions. Of course I would 

recommend attending as many as 

you can, but you definitely won't 

want to miss the SITE keynote “The 

current situation and prospects of 

the incentive travel industry from a 

global perspective” at 11:00 a.m. today 

with several industry experts. For 

those passionate about the impacts 

of technology on our industry, there 

will be a Travel Tech panel discussion 

at 2:00 p.m. 

In between sessions, I encourage 

you all to get out there and make 

the most of having so many contacts 

under one roof. We have another full 

day of opportunities ahead of us, 

with a show floor full of destinations 

from across the world. Our industry 

is one based on human contact and 

relationships, and one face-to-face 

meeting can be worth a thousand 

emails. 

With so much to see, hear, and 

experience, I wish you all a productive 

day 2 at ITB China 2024! 

ITB China 2024: 

世界精彩荟萃于此 

各位早上好 , 欢迎回到 2024 ITB 

China 第二天的展会现场 ! 

昨天 , 激动人心的开幕式和 ITB 

China 项目负责人李佳的欢迎致辞 

为我们拉开了本届 ITB 展会的序 

幕。随后 , 马尔代夫旅游部部长 

易卜拉欣 · 费萨尔先生发表了主 

题演讲。今年 , 马尔代夫是 ITB 

China 的官方目的地合作伙伴。如 

果昨天您还没来得及参观马尔代 

夫的展台 , 今天一定不要错过那 

里丰富的美食和文化体验 ! 

携程集团首席运营官熊星先生也 

在昨天发表了题为 “2024 年民航市 

场洞察 ” 的主题演讲。了解更多熊 

星先生的行业见解 , 请阅读第 8 页 

的独家专访。 

今天的主题论坛将有多场富有见 

地的专题研讨会 , 聚焦讨论会奖 

旅游专题 (MICE)。我建议大 

家尽可能多地参与 , 聆听业界的 

声音 , 特别不要错过上午 11:00 由 

多位行业专家带来的 SITE 主题演 

讲 ——“ 全球视角下奖励旅游行业 

的现状与展望 ”。如果您对旅游科 

技的行业影响感兴趣 , 邀请您参 

加下午 2:00 的旅游科技小组讨论 

会。 

在会议间隙 , 希望大家充分利用 

在 ITB China 结识业内人士的机 

会。本届展会汇聚了来自全球的 

目的地 , 世界精彩荟萃于此 , 未 

知的机遇在等待大家探索。旅游 

行业的本质是人与人的联系 , 一 

次面对面的交流胜过千封电子邮 

件。 

有如此多的内容可以看、听和体 

验 , 祝大家在 2024 ITB China 的第 

二天充满收获 , 度过充实而富有 

成效的一天 ! 

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ITB CHINA NEWS • TUESDAY 28 TH MAY 2024 3

I NEWS I 

ADVERTORIAL 

© Amati Bacciardi 

The rich cross-border heritage of 

Gorizia on display at ITB China 2024 

Rossini Theatre 

Seaside Pesaro, 

Italian Capital 

of Culture 2024 

From uncrowded beaches to 

artistic treasures, Pesaro has 

something for everyone. 

Each year Italy makes the difficult choice 

of deeming one of its vibrant cities as the 

country's "Capital of Culture," providing 

the chosen city a unique opportunity to 

showcase its original appeal during the 

course of one year. The picturesque city on 

the Adriatic coast, Pesaro, with its long sandy 

beaches and wealth of cultural heritage, has 

been selected for 2024. 

Bordering on the Adriatic Sea, Pesaro is ideal 

for beach lovers who appreciate beautiful 

scenery. With its seven kilometres of vast 

sandy beaches surrounded by the San 

Bartolo Park and the headlands overlooking 

the sea, Pesaro also boasts a port that 

connects the city the other side of the 

Adriatic by ferry. 

In addition to its seaside appeal, Pesaro 

is a historical centre and as the birthplace 

of opera composer Gioachino Rossini, the 

city has been recognised as a UNESCO 

Creative City of Music. Visitors interested in 

art and history can soak up the atmosphere 

and discover the city’s numerous palaces, 

museums, churches, and fortresses, as 

well as its ancient and modern libraries by 

strolling through Pesaro’s elegant streets. 

The hundreds of exhibitions and events that 

will be taking place during the summer and 

throughout the city’s year as Italian capital of 

culture offer another way to explore Pesaro’s 

rich cultural offering 

STAND D41 

The border town of Gorizia, together 

with Nova Gorica in Slovenia, will be 

the joint European Capital of Culture in 

2025 under the banner of GO! 2025. 

Gorizia, a city at the centre of 

Europe with a Hapsburg past 

and witness to the struggles of 

the 20th century, is preparing to 

embark on the ambitious initiative, 

GO! 2025, celebrating the union 

and cooperation of the city with its 

neighbour in Slovenia. 

Gorizia is first and foremost a 

border city with a long history. 

While its elegant palaces and 

monuments are tangible evidence 

of its Hapsburg past, the troubled 

history of Gorizia is also apparent 

throughout. Gorizia's imposing 

castle offers not only a view of 

the city, but of the Isonzo River, a 

symbol of World War I, as well as 

L'Aquila, capital of the Abruzzo region, boasts a rich 

historical and architectural heritage. 

The artistic and cultural vibrancy 

of L'Aquila have led the city to 

be declared the Italian Capital of 

Culture for 2026. L'Aquila is full 

of historic wonders, including 

maginificent places of worship 

such as the Basilica di Santa 

Maria di Collemaggio where 

the Perdonanza Celestiniana 

celebration, recognised as 

UNESCO Intangible Cultural 

the three hills 

that saw the 

most significant 

battles of 

the Great 

War in Italy. 

Approaching Gorizia Castle 

the border, the 

memory of the 

city's partition after World War 

II, when the Transalpina/Europe 

Square was cut in half, still lives 

on today. 

A full calendar of events will take 

place in both Gorizia and Nova 

Gorica as well as the broader 

region of Friuli Venezia Giulia 

throughout the year. The city is 

Heritage of Humanity, takes place. 

The Basilica di San Bernardino, 

the Church of the Anime Sante, 

and the Santa Maria del Suffragio 

church with its rich pictorial and 

sculptural repertoire, the Fontana 

Luminosa, represent some of the 

city's other architectural treasures. 

The Spanish Fort, a superb 

example of 16th-century military 

also offering a series of guided 

tours that will allow visitors to 

discover its rich cross-border 

heritage, including "Gorizia, history 

of a border," which will explore the 

role of the city during the turbulent 

and complex history of the 20th 

century 

STAND D41 

The vibrant L'Aquila, Italian Capital 

of Culture 2026 

© Matteo Ciommi 

Basilica di Santa Maria di Collemaggio 

architecture, is another one of 

L'Aquila's wonders. In the halls 

of the East Bastion visitors can 

admire the castle's majestic 

guardian: an Elephas Meridionalis 

Nesti, known as the Mammoth. 

In addition to visiting the city's 

monuments, visitors can view 

a selection of artistic works 

ranging from the Middle Ages 

to modern day at the Museo 

Nazionale d'Abruzzo, and visit 

the National Museum of 21st 

Century Art (MAXXI), for a blend of 

contemporary art and history. For 

ancient history, visitors can travel a 

short distance from the city centre 

to the archaeological sites of 

Amiternum, Peltuinum, Aveia and 

the Necropolis of Fossa 

STAND D41 

© Marco Milani 

4 ITB CHINA NEWS • TUESDAY 28 TH MAY 2024 news.itb.com



I 

NEWS I 

Avis Budget Group launches Self-Service Kiosks 

for enhanced traveller convenience 

Avis Budget Group is introducing 

Self-Service Kiosks at ITB China 

2024. These kiosks aim to enhance 

the vehicle collection process for 

customers and are strategically 

positioned in major travel hubs, such 

as airports, allowing travellers to 

quickly and securely retrieve rental 

vehicle keys from an automated 

machine. This service is integrated 

with the Avis app, offering an entirely 

paperless experience. Customers can 

verify their identity using the app, 

select or upgrade their vehicle, and 

receive a QR code, which is then 

scanned at the kiosk to collect the 

keys. 

Martin Gruber, Vice President 

Commercial, International, 

emphasised the importance of this 

development: “Expediting the rental 

process is one of the key industry pain 

points for consumers when renting a 

vehicle. 

Recognising the pivotal role of 

digitalisation in our industry, we are 

addressing this need by expanding 

our offering with our new Self- 

Service Kiosks, which use technology 

to provide flexibility and efficiency, 

tailored to individual customer needs.” 

Avis Budget Group also offers 

QuickPass, a digital check-in service 

that further streamlines the rental 

process. 

These innovations reflect the 

company's commitment to 

improving customer experience 

through continuous technological 

advancements. The Self-Service Kiosk 

service is available at no additional 

cost to members of Avis Preferred, 

Avis’s free loyalty programme, 

providing added value for frequent 

customers. 

Visitors to ITB China 2024 can learn 

more about Avis Budget Group's Self- 

Service Kiosks on the company's 

stand 

STAND C 65 


I NEWS I 

Poland presents resumed visa services and 

enhanced flight connectivity at ITB China 2024 

Since 6 May 2024, Poland Visa Application Centres in 

15 cities across China have resumed operations. These 

centres process applications for Poland Schengen and 

National Visas, facilitating travel for Chinese nationals. The 

Embassy of Poland in Beijing will handle applications from 

Beijing, Changsha, Jinan, Shenyang, Wuhan, and Xi’an. 

The Consulate General in Chengdu will manage Chengdu, 

Chongqing, and Kunming. The Consulate General in 

Guangzhou will cover Guangzhou and Shenzhen, while 

the Consulate General in Shanghai will oversee Shanghai, 

Fuzhou, Hangzhou, and Nanjing. 

Airport beginning on 2 June 2024, 

with three flights per week. Air China 

will also continue to operate three 

direct flights per week from Beijing to 

Warsaw, providing ample options for 

travellers. 

These measures reflect a significant 

step towards enhancing connectivity 

between China and Poland, making 

travel more accessible for Chinese 

tourists and business travellers. The 

resumption of visa services and direct 

flights is anticipated to boost tourism 

and strengthen bilateral relations 

between the two nations 

STAND C 16 

Appointment bookings opened on 

23 April 2024, and all appointments 

made at the Embassy of the Republic 

of Poland will proceed as scheduled. 

This development is expected to 

streamline the visa application process 

for Chinese travellers, encouraging 

smoother travel plans to Poland. 

LOT Polish Airlines has announced 

the resumption of direct flights from 

Beijing Capital Airport to Warsaw 

Barcelona's Cultural Regatta: 

Over 200 activities to 

celebrate the arrival of the 

America’s Cup 

Barcelona is promoting its Cultural Regatta at ITB 

China this year, offering a programme of culture, art, 

sports, gastronomy, science and leisure to strengthen 

Barcelona’s connection with the Louis Vuitton 37th 

America’s Cup and spread the sailing buzz among 

people in the city. 

The initiative has been put together 

with the collaboration and input of 

institutions in all spheres. Notable 

activities include a special edition 

of the classical music concert at 

the beach, with Gustavo Dudamel 

and Ludovic Morlot, offering two 

big open-air concerts open to the 

public at the Santa Sebastià beach 

on 11 and 12 July, and the 38th 

edition of the big havanera singing 

gathering “Barcelona cara al mar” 

at Port Vell on 15 June. 

On 10 October, just ahead of the 

Match Race Final in the Louis 

Vuitton 37th America’s Cup, there 

will be a ceremony from the beach 

offering a free show putting the 

city in the global spotlight. 

From 22 August, and throughout 

the competition, over 30 

performances are planned on the 

main stage in the Village from 

Fridays to Sundays. 

The cultural programme designed 

by the ICUB consists of twenty 

performances for all audiences, 

aimed at giving visibility to the 

great potential of professional 

musicians and street artists, 

as well as displays of the city’s 

traditional culture. 

The coming months will see 

libraries, museums and other city 

institutions offering exhibitions, 

debates, talks, shows and family 

activities. These initiatives will 

allow participants to discover the 

technology behind sailing regattas, 

the challenges facing coastal cities, 

the work and dreams of women 

seafarers, sea expeditions, the 

finest maritime literature and much 

more. Activities based around the 

city’s gastronomy, restaurants, 

commerce and markets are also 

planned before, during and after the 

sports event. For more information 

on the Cultural Regatta, stop by The 

Catalan Tourist Board stand 

STAND C 09 


I TRADE TALK I 

Customised travel driven by 

consumer demand 

ITB China News spoke with Guo Ming, Co-founder and CEO 

of HHtravel, about customised travel services in China and 

the importance of adapting to consumer requirements as 

well as the advantages new media channels offer agencies. 

Guo Ming highlighted that 2016 was 

arguably the "first year" of customised 

travel service in China, "when major 

travel service platforms increased 

their inputs in the customised travel 

market." He added that with the 

recovery of tourism service in the 

wake of the COVID-19 pandemic, 

consumers are looking for "more 

personalised, quality and diversified 

travel services." He maintained that 

consumers today "prefer to travel 

in small groups rather than large 

ones", which leads to a sharp rise in 

the demand for customised travel 

service.. 

To meet the rising demand for 

customised services and luxury 

travel in China, HHtravel aquires new 

understanding about consumers 

before developing products that 

focus more on their demands. 

Compared with the product-oriented 

approach adopted in the past, this 

approach centres around clients' 

demands. Guo Ming stressed that 

a travel agency specialising in 

customised services should develop 

its response strategy from three 

aspects, i.e., new understanding, 

new demands and new provision, so 

as to constantly satisfy the clients’ 

CONSUMERS 

ARE LOOKING 

FOR MORE 

PERSONALISED, 

QUALITY AND 

DIVERSIFIED 

TRAVEL 

SERVICES. 

demands, create values for them, 

and pursue development driven by 

clients’ demands. 

New media can provide a channel for 

travel agencies offering customised 

travel services to acquire clients 

while building further relationships 

with them. HHtravel reduced costs 

for aquiring clients by relying on 

a new media matrix that Mr Ming 

said "efficiently attracts clients." 

"By opening and operating our 

WeChat Official Account and Little 

Red Book (Xiaohongshu) Account, 

we are improving the new media 

matrix of HHtravel thanks to the 

constant development of new media. 

We turn scarce resource products 

and incomparable fun-seeking 

experiences into media content 

in diverse forms, and precisely 

distribute such content to different 

groups of people. In this way, our 

travel products are transformed into 

media content and made known to 

the public, and the impact of our 

brand is enhanced" 

需求激增推动定制旅游发展 

鸿鹄逸游 · 携程太美旅行联合创始人 CEO 郭明接受 ITB China 采 

访 , 探讨了中国定制旅游服务的发展 , 以及适应消费者需求的重 

要性和新媒体渠道为旅行社带来的新机会。 

消费者更 

加注重个性 

化、品质化和 

多样化的旅游 

服务。 

郭明表示 ,2016 年可谓中国定制 

旅行的 “ 元年 ”,“ 各大旅游平台纷 

纷加大投入定制旅游市场 ”。他进 

一步指出 , 随着疫情后旅游市场 

的复苏回暖 , 消费者的旅游方式 

及需求快速变化。消费者更加注 

重 “ 个性化、品质化和多样化 ”, 

更偏向于 “ 大团变小团 ”, 带来定 

制游需求激增。 

为了满足消费者对定制化和高端 

旅游的需求 , 鸿鹄逸游对消费者 

形成了新的认知 , 在产品开发上 

更加侧重游客需求。相较于过去 

的产品导向 , 以客户需求为导向 

的趋势将更加明显。郭明强调 , 

定制旅行社的应对策略应该从新 

认知、新需求和新供给三个方面 

出发 , 不断满足客户需求 , 为客 

户创造价值 , 以客户需求为驱 

动。 

新媒体既是定制旅行社的获客渠 

道 , 又能与客户建立深度连接。 

通过新媒体矩阵的高效引流 , 鸿 

鹄逸游不仅获得了新的出口 , 还 

降低了获客成本。郭明表示 :“ 随 

着新媒体的不断发展 , 我们也在 

不断完善新媒体矩阵 , 包括微信 

公众号、视频号、小红书号的落 

地等等 , 我们将稀缺资源产品和 

无可比拟的玩法体验制作成不同 

形式的内容 , 根据不同人群定位 

作精准分发 , 从而实现产品的曝 

光和转化 , 扩大品牌影响力。” 

Guo Ming 

Co-founder and CEO of HHtravel 

CEO 郭明接受 ITB China 采访 


I EXCLUSIVE INTERVIEW I 

ENTERTAINMENT 

EVENTS SUCH AS 

CONCERTS, MUSIC 

FESTIVALS, SPORTS GAMES, 

AND CULTURAL EVENTS 

HAVE BEEN A STRONG 

DRIVER OF TRAVEL 

BOOKINGS IN CHINA. 

Xing Xiong 

Chief Operating Officer of Trip.com Group 

"Traveller interests have evolved from traditional 

sightseeing to experiential tourism" 

Trip.com Group Chief Operating Officer highlights the importance of 

experiential travel for both inbound and outbound tourism 

Mr Xing Xiong, the Chief Operating Officer of Trip.com 

Group, gave an opening keynote yesterday on "Insights 

into the 2024 Civil Aviation Market". ITB China News spoke 

with him in an exclusive interview about travel trends in 

China and how Trip.com Group is adapting its offer to meet 

the evolving market. 

Can you share what you believe to 

be some of the main travel trends in 

China at the moment (e.g. domestic, 

inbound and outbound)? 

Domestic travel is experiencing 

robust growth, which is evident from 

an increase in both hotel and flight 

bookings, each surging by over 

20% year-on-year. (Source: Q1 2024 

Earnings Release). The recent Labour 

Day Holiday saw a surge in domestic 

travel, attributed to enhanced highspeed 

rail infrastructure that provides 

direct access to lesser-known cities 

and county-level destinations. 

County-level destinations and smaller 

towns are particularly gaining traction, 

witnessing a 30% increase in travel 

orders, and exceeding the growth 

rate of larger cities, while domestic 

tourists are keen to get close to nature 

– bookings for attractions related to 

camping and mountain climbing grew 

significantly in the past Qingming 

and Labour Day holidays. Travellers' 

interests, especially the younger 

generation, have evolved from 

traditional sightseeing to experiential 

tourism, not only in China but also 

around the world. Entertainment 

events such as concerts, music 

festivals, sports games, and cultural 

events have been a strong driver of 

travel bookings in China. 

There has been significant growth 

in inbound travel bookings to China 

(an increase of over 400% compared 

to last year) driven by the benefits of 

visa-free policies(Source: Q1 2024 

Earnings Release). The 72/144-hour 

visa-free transit policy also allows 

foreign nationals from 54 countries to 

explore more of China before going 

on their next connecting flights. Major 

cities like Shanghai, Guangzhou, 

Beijing, Shenzhen, and Chengdu 

are emerging as significant hubs, 

attracting considerable international 

interest. 

Outbound travel is also witnessing 

growth, with both hotel and flight 

bookings soaring by over 100% yearon-year. 

(Source: Q1 2024 Earnings 

Release) The younger generation is 

emerging as a significant segment of 

outbound travellers, although post- 

80s and post-90s generations still 

account for more than half of outbound 

travellers. In terms of destinations, the 

Asia-Pacific region remains highly 

popular, with Japan, Thailand, and 

Korea being top choices. 

How is Trip.com Group adapting its 

offer according to these trends? 

In response to the trend of experiential 

travel, Trip.com Group has taken 

advantage of its all-in-one app to offer 

bundle packages that combine tickets 

and experiences with hotel stays. This 

past April, for example, we offered 

bundled products for JJ Lin’s concert 

in Tianjin, which included concert 

tickets, hotel stays with breakfasts and 

transfers to and from the stadium. 

On an international scale, Trip.com has 

also introduced the "Hotel Room Plus 

X" package, which combines a hotel 

room booking with a personalised 

activity, allowing travellers to immerse 

themselves in the local culture 

through locally-inspired activities. 

The "Activities + Tickets", a similar 

package, has seen an exponential 

jump in orders. 

In response to the growth of inbound 

tourism and transits, Trip.com has 

launched the “Shanghai Express”, 

free half-day layover tours for transit 



2,500kg of plastic waste collected I EXCLUSIVE INTERVIEW I 

visitors in Shanghai, who can now 

take the opportunity to explore iconic 

areas such as The Bund during their 

transits. 

By leveraging advanced technology, 

our powerful AI-powered travel 

assistant, TripGenie, is able to curate 

personalised itineraries for Chinese 

and international travellers and 

provides trendy recommendations, 

enhancing a seamless travel 

experience from start to end 

STAND G 38 

THE INCREASING 

IMPORTANCE 

OF AI FOR THE 

TRAVEL INDUSTRY 

Mr Xing Xiong outlined the 

important role that travel 

technology plays in the industry, 

discussing how it will continue 

to develop and evolve over the 

next few years. He mentioned 

that AI "will play a bigger role 

in enhancing people’s travel 

experience" and added that 

while AI chatbots are already 

prevalent, Trip.com Group 

foresees "a broader spectrum 

where AI extends its influence 

across diverse travel scenarios." 

Trip.com Group's Chief 

Operating Officer emphasised 

that AI enhances engagement 

and drives conversions, citing 

that thanks to Trip.com Group's 

AI-powered travel assistant 

TripGenie, the company has 

"seen a doubled order conversion 

rate and improved user retention 

rates, resulting in enhanced 

overall service effectiveness." 

He also stated that AI facilitates 

customer service with its 

ability to "seamlessly respond 

to text and voice commands." 

TripGenie for example enhances 

customer service experience 

by displaying accurate images, 

providing relevant booking links, 

and quickly directing users to 

the most relevant and accurate 

results in the app. Mr Xing Xiong 

added that "with the help of AI 

chatbots in answering customer 

queries, Trip.com Group has 

been able to achieve remarkable 

self-service resolution rates" 

“ 游客兴趣的演变 : 

从传统观光到体验式旅游 ” 

携程集团首席运营官熊星表示 , 

体验式旅游对入境和出境旅游都至关重要 

携程集团首席运营官熊星先生昨日发表了题为 “2024 年民航市场洞 

察 ” 的开幕演讲 , 并接受 ITB China 新闻的独家专访 , 介绍了中国 

旅游行业的最新趋势 , 以及携程集团如何调整以适应不断变化的 

市场需求。 

问 : 您认为目前中国旅游市场有 

哪些主要趋势 ?( 例如国内旅 

游、入境旅游和出境旅游 ) 

国内旅游正在强势增长 , 反映在 

酒店和机票预订量的同比增长超 

过 20%( 来源 :2024 年第一季度 

财报 )。最近的五一劳动节假 

期 , 国内旅游需求激增 , 归功 

于高铁基础设施的完善 , 让游 

客直接通达更多不为人知的城 

市和县级目的地。县级目的地和 

小城镇特别受到欢迎 , 旅游订单 

增加了 30%, 增长率超过了大城 

市。同时 , 国内游客热衷于亲近 

自然 —— 清明节和劳动节假期期 

间 , 露营和登山等相关景点的预 

订量显著增长。游客的兴趣 , 尤 

其是年轻一代 , 已从传统的观光 

转向体验式旅游 , 不仅在中国如 

此 , 在全球也是同样的趋势。文 

娱活动如演唱会、音乐节、体育 

赛事和文化活动已成为中国旅游 

预订的强大驱动力。 

此外 , 得益于免签政策的实施 , 

入境旅游预订量增长显著 , 同比 

增加超过 400%( 来源 :2024 年第 

一季度财报 )。72 小时和 144 小 

时的免签过境政策还允许来自 54 

个国家的外国游客在乘坐下一段 

转机航班之前 , 能够有更多时间 

探索中国。上海、广州、北京、 

深圳和成都等主要城市正迅速成 

为重要的旅游中心 , 吸引了大量 

国际游客。 

同时 , 出境旅游也在增长 , 酒店 

和机票预订量同比增长超过 100% 

( 来源 :2024 年第一季度财报 ) 

。尽管 80 后和 90 后仍占出境游客 

的一半以上 , 但更年轻的一代正 

成为出境旅游的重要群体。在目 

的地方面 , 亚太地区仍然非常受 

欢迎 , 日本、泰国和韩国是热门 

选择。 

专栏 :AI 在旅游业中的重要性日益增加 

熊星先生表示 , 科技是决定旅 

游业未来发展的关键 , 并对未 

来几年的发展演变做出预判。 

他认为 AI“ 将在提升游客旅行 

体验方面发挥更大的作用 ”, 

除了已经普及的 AI 聊天机器 

人 , 携程集团预计 “AI 将在更 

多的旅行场景中扩展其影响 

力 ”。 

文娱活动如 

演唱会、音乐 

节、体育赛事和 

文化活动正成为 

中国旅游预订的 

强大驱动力。 

携程集团的首席运营官熊星强 

调 ,AI 在用户的参与度和转化 

率方面作用显著 , 携程集团的 

AI 旅行助手携程问道 , 带动公 

司 “ 订单转化率翻了一倍 , 用 

户留存率提升 , 整体服务效率 

也大大提高 ”。他还表示 ,AI 

能够通过 “ 响应文本和语音指 

令 ” 来促进客户服务。例如 , 

问 : 携程集团如何根据这些趋势 

调整其产品策略 ? 

为响应体验式旅游的趋势 , 携 

程集团利用其一站式应用程序 

提供套餐类产品 , 将门票和体验 

与酒店住宿相结合。例如 , 今年 

四月 , 我们推出了林俊杰天津演 

唱会的套餐产品 , 包括演唱会门 

票、酒店住宿、早餐以及往返体 

育场的接送服务。 

在国际范围 , 携程还推出了 “ 酒 

+X” 活动 , 将酒店预订与个性化 

活动相结合 , 让游客通过本地活 

动深入体验当地文化。类似打包 

产品 “ 活动 + 门票 ” 的订单量也大 

幅增长。 

为应对入境旅游和中转旅客的增 

长 , 携程推出了 “ 入境游客专享 

免费上海半日游 ”, 为在上海中 

转的旅客提供免费的半日游 , 让 

他们在中转期间有机会探索外滩 

等地标区域。 

通过利用先进的人工智能技术 , 

我们强大的 AI 旅行助手携程问道 

能够为中国和国际游客策划个性 

化行程 , 并提供旅行潮流推荐 , 

从而打造 “ 出行前中后全场景 ” 的 

流畅旅行体验。 

STAND G 38 

携程问道能通过展示准确的图 

像 , 提供相关的预订链接 , 并 

快速引导用户至应用程序中最 

相关和最准确的结果 , 从而提 

升整体客户服务体验。熊星先 

生补充道 ,“ 在 AI 聊天机器人 

辅助解答客户疑问方面 , 携程 

集团的自助服务率也得到了提 

升。” 


I SPECIAL FEATURE I HOTELS & RESORTS I 

Holistic wellness on offer at 

Le Méridien Maldives Resort & Spa 

VEGA Hotel & Convention Center 

makes Chinese travellers feel at 

home in Moscow 

VEGA Hotel & Convention Center 

is one of the biggest 4-star hotels 

in Moscow, Russia, located just 

a 20-minute metro ride from the 

Red Square and Kremlin, in a 

picturesque area full of greenery. It 

has a capacity of over 1,000 rooms 

of different categories and just 

renovated the ART rooms on the 

highest living floor, which offer bird’s 

eye city views. 

For tourist groups from China, the 

hotel offers set menu Chinese meals 

for breakfast, lunch and dinner. 

VEGA Hotel also celebrates Chinese 

New Year with festive dinners and 

treats created by a Chinese Chef. 

VEGA Hotel has convenient 

transport accessibility as it is within 

walking distance of two metro 

stations. It is also located near the 

largest souvenir market in Moscow 

at the Kremlin in Izmailovo where 

travellers can shop for ambers, 

Matrioshka wooden dolls, authentic 

Russian handicrafts, and vintage 

goods of Soviet epoch 

STAND B 26 

Le Méridien Maldives Resort & 

Spa, located in the Lhaviyani Atoll, 

provides a serene retreat with a 

focus on well-being. Guests looking 

for a culinary experience can enjoy 

farm-to-table dining at Harvest Table, 

which showcases fresh produce, 

leafy greens, and herbs sourced 

directly from the greenhouse. 

The Explore Spa, perched over a 

turquoise lagoon, offers Ayurvedic 

and modern treatments. The Waves 

Lifestyle Hub includes an oceanfacing 

fitness studio, yoga pavilion, 

creative arts studio, and café. Guests 

can participate in yoga, fitness 

classes, and artistic programmes, 

all set against the backdrop of the 

stunning Maldivian landscape 

STAND E 01 

Bintan Resorts: A tropical escape 

just a stone's throw from Singapore 

Bintan Resorts, located on the 

northern coast of Bintan Island, is an 

award-winning integrated tropical 

beach destination just a 60-minute 

ferry ride from Singapore. The resort 

provides various accommodation 

options, including luxury villas, 

beachfront chalets, family-friendly 

apartments, glamping tents, and 

a historic ship hotel. Guests can 

enjoy four designer golf courses, 

international MICE and sporting 

events, and a range of land and 

sea activities. With world-class 

facilities and numerous dining and 

tour attractions, Bintan Resorts 

promises to provide "an unforgettable 

experience" 

STAND G 52 

Okura Nikko Hotels provides 

Japanese hospitality worldwide 

Okura Nikko Hotels offer a diverse 

range of accommodations, from 

economy to luxury, across global 

locations. Each hotel possesses 

unique characteristics yet shares 

a dedication to omotenashi, the 

Japanese tradition of exceptional 

service and meticulous attention 

to detail. The Okura Tokyo, situated 

in central Tokyo, blends traditional 

and contemporary luxury in its 508 

rooms across two buildings. The 

property, with half of its area covered 

in lush gardens, offers a tranquil 

environment amidst the bustling city, 

reflecting the brand’s commitment 

to providing a harmonious and 

memorable stay 

STAND F 71 




I 

REGION I MIDDLE EAST I 

软文推广 

© Shutterstock/Jordan 

约旦旅游局计划通过建立生态旅游 

联盟拓展该国旅游市场。 

约旦旅游局 (JTB) 局长阿卜杜勒 · 拉扎克 · 阿拉比亚特博士于 5 月 

14 日宣布 , 约旦旅游局从传统旅游转向建立生态旅游联盟 , 旨在为 

旅游体验带来新的视角。 

在约旦政府通信部的每周新闻发 

布会上 , 阿拉比亚特博士强调了 

约旦旅游市场目前面临的挑战 , 

特别是由于当前的地区冲突 , 导 

致游客数量显著减少 , 特别是来 

自美国和欧洲的游客。 

他指出 , 尽管 2024 年第一季度游 

客数量仅下降了百分之五 , 收入 

约为 12 亿美元 , 但行业从业者受 

到的影响相当巨大。 

阿拉比亚特博士介绍了目前正 

在实施的应对计划 , 旨在在旅游 

前景不明朗的情况下为约旦拓展 

旅游市场 , 强调约旦旅游局正在 

积极努力与各国建立生态旅游联 

盟。 

他还强调了旅游收入对约旦经济 

的重要性 :“2023 年旅游收入达 

到 73 亿美元 , 是我们当地经济的 

支柱 , 提供了最高的外汇贡献比 

例。” 

他补充说 , 过去五六年来 , 约旦 

相关部门成功地通过增加投资、 

提高竞争力和服务水平提升了该 

国旅游行业的价值。 

约旦 , 一个拥有令人惊叹的沙漠 

景观、古代遗址和丰富文化的国 

家 , 正成为生态旅游的主要目的 

地。这个中东国家融合了自然美 

景和历史风貌 , 使其成为环保旅 

行者的理想之地。 

约旦最具标志性的生态旅游景点 

之一是瓦迪拉姆 (Wadi Rum)。 

这片受保护的沙漠旷野被称之为 

月亮谷 , 以其壮丽的岩石地貌、 

广袤的沙丘和古老的岩石雕刻而 

闻名。游客们可以在此参加多种 

可持续旅游活动 , 如骆驼跋涉导 

览和在星空下的环保露营 , 同时 

还能探索了解已经在这里繁衍生 

息了几个世纪的贝都因文化。 

约旦生态旅游宝库中的另一颗明 

珠是达纳生物保护区。作为该国 

最大的自然保护区 , 达纳涵盖了 

从郁郁葱葱的山谷到崎岖悬崖的 

多样景观。这个保护区是野生动 

物的天堂 , 包括努比亚野山羊和 

叙利亚狼等多种濒危物种。生态 

旅游者可以享受步道徒步、观鸟 

和入住促进环保生态小屋等体 

验。 

死海 , 地球上最低的点 , 也为游 

客提供生态旅游机会。其独特的 

富含矿物质的水质和治疗性泥浆 

吸引了寻求健康体验的游客。向 

游客介绍其环境意义和可持续旅 

游实践的重要性的同时 , 当地也 

有多项措施来保护这一自然奇 

观。 

佩特拉是联合国教科文组织世界 

遗产 , 不仅因其考古奇迹而闻 

名 , 还通过佩特拉考古公园等项 

目推动生态旅游。该活动致力于 

保护该遗址的完整性 , 同时为游 

客提供低环境影响的探索方式 , 

如由当地社区运营的徒步旅行和 

骡子骑行。 

约旦对生态旅游的承诺进一步体 

现在其不断增长的生态小屋和绿 

色酒店数量上 , 通过使用可再生 

能源和推广当地有机美食来减少 

环境影响。 

通过拥抱生态旅游 , 约旦不仅保 

护了其丰富的自然和文化遗产 , 

还为当地社区提供了可持续的经 

济机会 , 确保未来的一代可以继 

续享受该国景观的魅力。 

STAND F 37

2024 ITB CHINA NEWS - DAY 2 Edition

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