Business News ONAM August 2021
FIRENIB Media Pvt. Ltd, a Conglomerate, with diversified interest in current and upcoming business activities, is spreading its wings in Kerala, all important cities in the country and also abroad. Its sister concern BUSINESS NEWS is a popular much sought after business journal which has created much goodwill among the business community of Kerala. BUSINESS NEWS which started in 2000 from Palakkad has a wide circulation. It possess RNI Registration and MSME Registration. Business News covers a wide spectrum of business areas like management, entrepreneurship, Education, Insurance, share market, retailing, distribution marketing, new trends in advertising and the like. The journal has secured high ranking in the media list by I & PR dept. of Government of Kerala. FIRENIB Media Pvt. Ltd, a Conglomerate, with diversified interest in current and upcoming business activities, is spreading its wings in Kerala, all important cities in the country and also abroad. Its sister concern BUSINESS NEWS is a popular much sought after business journal which has created much goodwill among the business community of Kerala. BUSINESS NEWS which started in 2000 from Palakkad has a wide circulation. It possess RNI Registration and MSME Registration. Business News covers a wide spectrum of business areas like management, entrepreneurship, Education, Insurance, share market, retailing, distribution marketing, new trends in advertising and the like. The journal has secured high ranking in the media list by I & PR dept. of Government of Kerala.
COVER STORYam-t\-Pv- - saâv F-^n-jy³-kn-bpw_n-kn-\-kv ]-cn-]m-e-\-hpwcm- -a-hn-em-kw So-Ìm-fn \n-m-W-tÃm \-½Ä_n-kn-\-kv \n-co-£-Ww Xp-S-§n-b-Xv. H-cn-¡ÂIq-Sn A-hn-sS-h-sc t]m-tI-ï-Xp-ïv. Nm-b-¡-S-bn cm-a³ \m-bÀ F-s´m-s¡ sN-¿p-pF-p I-ï \-½Ä A-t±-l-¯n-sâ am-t\-Pv--saâv I-¸m-kn-än-bpw hn-e-bn-cp-¯n. \-½ÄXp-S-§p- _n-kn-\-kn F-s´m-s¡ tPmen-I-fp-sï-pwA-h-sb F-§s\ ]-cn-]m-en-¡m-sa-pw a-\-Ên-em-¡m³ cm-a³ \m-b-cp-sS]-cn-]m-e-\ ssh-Z-Kv-[yw am-{Xw ]Tn-¨m t]m-c._n-kn-\-kn-sâ h-en-¸-a-\p-k-cn-¨v]-e-cp-sS A-dn-hv, F-^n-jy³-kn, A-²zm-\wF-n-h-sb D-]-tbm-K-s¸-Sp-¯m-\p-f-f km-aÀ-°y-hpw th-Ww. H-cmÄ-¡v H-ä-bv-¡v C-sX-ÃmwsN-bv-Xp-XoÀ-¡m³ I-gn-bn-Ã.\-à I-gn-hp-f-f ]-¯p t]À H-ä-s¡m-äbv-¡vH-cp tPm-en sN-¿p-p. Hm-tcm-cp-¯À-¡pw\-à ]-Xn-^-ew e-`n-¡p-p-sï-pw I-cp-Xp-I.C-\n C-hÀ tbm-Pn-¨p-\n-v A-tX {]-hÀ-¯nsN-bv-Xm F-´m-bn-cn-¡pw A-h-Ø ? ]-e-cpw]-d-bp-I C-c-«n ^-ew sN-¿pw F-m-bn-cn-¡pw.F-m i-cn-bp-¯-cw A-X-sÃ-p ]-d-bp-pA-ta-cn-¡-bn C-Xp kw-_-Ôn-¨p hÀ-j-§Ä-¡p ap-¼p \-S- H-cp kÀ-sÆ. hn-Z-Kv-²-cm-b]-¯p t]-cpw tbm-Pn-¨p \n-v H-tc tPm-en sN-¿p-t¼mÄ dn-kÄ-«v 17.7 a-S-§m-bn-cn-¡p-sa-m-WvkÀ-sÆ ^-ew hn-e-bn-cp-¯n-bn-«p-f-f-Xv.A-ta-cn-¡³ skm-ssk-än t^mÀs{S-bn-\nw-Kv Bâv U-h-e-]v--saâv 2013  a-säm-cpkÀ-sÆ \-S-¯n. Iq-«m-bn tPm-en sN-¿p-t¼mÄDÂ-]m-Z-\-¯n-epw hn-I-k-\-¯n-epw F-s´m-s¡hy-Xym-k-§Ä kw-`-hn-¡p-p F--Xm-bn-cp-p]T-\w. 230 Øm-]-\-§-fn-se a-\p-jy-hn-`-h-ti-jnhn-`m-Kw X-e-h³-am-sc ap³-\nÀ-¯n hn-h-c-§Äti-J-cn-¨p-sIm-ïm-bn-cp-p B ]T-\w. A-XnÂhy-à-am-b Im-cy-§Ä Xm-sg.1. DÂ-]m-Z-\-£-a-X 77 i-X-am-\w A-[n-I-cn-¨p.2. Izm-fn-än-bn 72 i-X-am-\w D-bÀ-¨-t_m-[y-s¸-«p.3. sh-bn-tÌ-Pv 55 i-X-am-\w Ip-d-bv-¡m³ I-gn-ªp.4. sXm-gn-em-fn-I-fp-sS am-\-kn-I-]n-cn-ap-dp-¡w Ip-dbv-¡m-\pwA-h-cn 55 i-X-am-\w A-[n-I kw-Xr-]v-Xn D-f-hm-¡m-\pw I-gn-ªp.C-Xn \n-p hy-à-am-Ip- F-ä-hpw{]-[m-\-Im-cyw _n-kn-\-kv F--Xv H-cp hy-àn-bpsSam-{Xw A-²zm-\w sIm-ïv hn-P-bn-¡p--X-ÃF-m-Wv. ]-e-cp-sS A-dn-hv , A-²zm-\w, I-gn-hvF-n-h-sb kw-tbm-Pn-¸n-¡p--Xm-Wv _n-kn-\-kn-sâ ]p-tcm-K-Xn. Cu I-gn-hn-s\ am-t\-Pv--saâvF-^n-jy³-kn F-p hn-fn-¡mw._nkn\kv \yqkv 26 August 2021
COVER STORYkn-äp-th-j-WÂeo-UÀ-jn-¸v Xn-b-dnF --Ãm am-t\-PÀ-am-cpw H-tc t]m-se {]-hÀ-¯n-¡p--h-c-Ã. Hm-tcm-cp-¯-cp-sS-bpw kv-ssäÂI-W-¡n-se-Sp-¯v am-t\-PÀ-am-sc 4 h-I-bnÂXn-cn-¨n-«p-ïv. C-\n A-h-sb-´-p Iq-Sn ]-cntim-[n-¡mw.1. U-b-d-Înw-Kv am-t\-tP-gv--kvB-scm-s¡ F-s´m-s¡ sN-¿-W-sa-pw F-§ns\-sbm-s¡sN-¿-W-sa-pw D-¯-c-hp ]p-d-s¸-Sp-hn-¡p- hn-`m-K-am-Wv C-hÀ. sS-Ãnw-Kv F-hn-`m-K-¯n-em-Wv C-h-sc DÄ-s¸-Sp-¯n-bn-«p-f-f-Xv.2. tIm-¨nw-Kv am-t\-tP-gv--kvsk-Ãnw-Kv F- hn-`m-K-¯n DÄ-s¸-Sp-¯n-bn-«p-f-f C-hÀ sXm-gn-em-fn-I-fp-am-bn _-Ô-s¸-«vF-s´m-s¡ sN-¿-Ww F-§n-s\-sbm-s¡ A-hsN-¿m-\m-hpw F-p Xn-cn-¨-dn-bp-I-bpw A-Xn-\-\p-k-cn-¨v {]-hÀ-¯n-¡m³ A-hÀ-¡v ]-cn-io-e-\w\Â-Ip-I-bpw sN-¿p-p.3. s^-kn-en-tä-änw-Kv am-t\-tP-gv--kvC-h-sc ]mÀ-«n-kn-t¸-än-Mv F- hn-`m-K-¯n-em-WvDÄ-¸-Sp-¯n-bn-cn-¡p--Xv. sXm-gn-em-fn-I-tfm-tSm-¸w tXm-tfm-Sp-tXmÄ tNÀ-v ]-Wn-sb-Sp-¡p-hn-`m-K-am-Wn-hÀ.4. sU-en-tK-änw-Kv am-t\-tP-gv--kvsXm-gn-em-fn-I-sf kz-{´-am-bn sXm-gn sN-¿m³A-\p-h-Zn-¡p-I-bpw Xo-cp-am-\-§-sf-Sp-¡m-\p-f-fA-[n-Im-cw A-h-cp-am-bn ]-¦p-h-bv-¡p-I-bpwsN-¿p- C-hÀ Im-cy-§-fn taÂ-t\m-«w am-{Xwh-ln-¡p--h-cm-Wv. sU-en-tK-änw-Kv F- hn-`m-K-¯-em-Wn-hÀ D-f-f-Xv.C-Xp ]-d-bm³ ho-ïpw cm-a³ \m-b-cp-sS Nm-b-¡-S h-sc t]m-I-ï-Xp-tïm ?XoÀ-¨m-bpw F-p-¯-cw. cm-a³ \m-bÀ Cu\m-ep-hn-`m-K-¯n-epw s]-Spw F-v t_m-[y-s¸-Sp-¯p--Xn-\m-Wv C-Xv.sS-Ãnw-Kv hn-`m-K-¯n \n-v D-¯-chn-d-¡p-I-bpwsk-Ãnw-Kv hn-`m-K-¯n \n-v]-cn-io-e-\w \Â-Ip-I-bpw ]mÀ-«n-kn-t¸-änw-Kvhn-`m-K-¯n \n-v H-¸w ]-Wn-sb-Sp-¡p-I-bpwsU-en-tK-änw-Kv hn-`m-K-¯n \n-v F-Ãmw \n-co-£n-¡p-I-bpw sN-¿p-p cm-a³ \m-bÀ. ]-s£,tIm-Sn-IÄ a-dn-bp- H-cp _n-kn-\-kn C-sXms¡A-t±-l-¯n-\v X-\n-¨p sN-¿m³ I-gn-bn-Ã.A-t¸mÄ G-sXm-s¡ Im-cy-§-fn-em-Wv Xm³{i-²n-t¡-ï-sX-v kw-cw-`-I³ A-dn-b-Ww.A-Xn-\v A-bmÄ kz-´w I-gn-sh-´m-sW-v Xncn-¨-dn-bp-I-X-sth-Ww. am-t\-Pv--saâv ta-J-ebnÂX-sâ F-^n-jy³-kn F-{X-t¯m-fw F-vF-§n-s\ Xn-cn-¨-dn-bmw? kw-i-bn-t¡-ï! A-Xn-\p-ap-ïv ^-e-{]-Z-am-b h-gn-IÄ._nkn\kv \yqkv 27 August 2021
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- Page 30 and 31: PSYCHOLOGYcm-sXm-gn-en-S-§-fnÂIu
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COVER STORY
kn-äp-th-j-WÂ
eo-UÀ-jn-¸v Xn-b-dn
F --
Ãm am-t\-PÀ-am-cpw H-tc t]m-se {]-hÀ-¯n-
¡p--h-c-Ã. Hm-tcm-cp-¯-cp-sS-bpw kv-ssäÂ
I-W-¡n-se-Sp-¯v am-t\-PÀ-am-sc 4 h-I-bnÂ
Xn-cn-¨n-«p-ïv. C-\n A-h-sb-´-p Iq-Sn ]-cntim-[n-¡mw.
1. U-b-d-Înw-Kv am-t\-tP-gv--kv
B-scm-s¡ F-s´m-s¡ sN-¿-W-sa-pw F-§ns\-sbm-s¡
sN-¿-W-sa-pw D-¯-c-hp ]p-d-s¸-
Sp-hn-¡p- hn-`m-K-am-Wv C-hÀ. sS-Ãnw-Kv F-
hn-`m-K-¯n-em-Wv C-h-sc DÄ-s¸-Sp-¯n-bn-«p-f-f-Xv.
2. tIm-¨nw-Kv am-t\-tP-gv--kv
sk-Ãnw-Kv F- hn-`m-K-¯n DÄ-s¸-Sp-¯n-bn-
«p-f-f C-hÀ sXm-gn-em-fn-I-fp-am-bn _-Ô-s¸-«v
F-s´m-s¡ sN-¿-Ww F-§n-s\-sbm-s¡ A-h
sN-¿m-\m-hpw F-p Xn-cn-¨-dn-bp-I-bpw A-Xn-\-
\p-k-cn-¨v {]-hÀ-¯n-¡m³ A-hÀ-¡v ]-cn-io-e-\w
\Â-Ip-I-bpw sN-¿p-p.
3. s^-kn-en-tä-änw-Kv am-t\-tP-gv--kv
C-h-sc ]mÀ-«n-kn-t¸-än-Mv F- hn-`m-K-¯n-em-Wv
DÄ-¸-Sp-¯n-bn-cn-¡p--Xv. sXm-gn-em-fn-I-tfm-tSm-
¸w tXm-tfm-Sp-tXmÄ tNÀ-v ]-Wn-sb-Sp-¡p-
hn-`m-K-am-Wn-hÀ.
4. sU-en-tK-änw-Kv am-t\-tP-gv--kv
sXm-gn-em-fn-I-sf kz-{´-am-bn sXm-gn sN-¿m³
A-\p-h-Zn-¡p-I-bpw Xo-cp-am-\-§-sf-Sp-¡m-\p-f-f
A-[n-Im-cw A-h-cp-am-bn ]-¦p-h-bv-¡p-I-bpw
sN-¿p- C-hÀ Im-cy-§-fn taÂ-t\m-«w am-{Xw
h-ln-¡p--h-cm-Wv. sU-en-tK-änw-Kv F- hn-`m-
K-¯-em-Wn-hÀ D-f-f-Xv.
C-Xp ]-d-bm³ ho-ïpw cm-a³ \m-b-cp-sS Nm-b-
¡-S h-sc t]m-I-ï-Xp-tïm ?
XoÀ-¨m-bpw F-p-¯-cw. cm-a³ \m-bÀ Cu
\m-ep-hn-`m-K-¯n-epw s]-Spw F-v t_m-[y-s¸-
Sp-¯p--Xn-\m-Wv C-Xv.
sS-Ãnw-Kv hn-`m-K-¯n \n-v D-¯-chn-d-¡p-I-bpw
sk-Ãnw-Kv hn-`m-K-¯n \n-v
]-cn-io-e-\w \Â-Ip-I-bpw ]mÀ-«n-kn-t¸-änw-Kv
hn-`m-K-¯n \n-v H-¸w ]-Wn-sb-Sp-¡p-I-bpw
sU-en-tK-änw-Kv hn-`m-K-¯n \n-v F-Ãmw \n-co-
£n-¡p-I-bpw sN-¿p-p cm-a³ \m-bÀ. ]-s£,
tIm-Sn-IÄ a-dn-bp- H-cp _n-kn-\-kn C-sXms¡
A-t±-l-¯n-\v X-\n-¨p sN-¿m³ I-gn-bn-Ã.
A-t¸mÄ G-sXm-s¡ Im-cy-§-fn-em-Wv Xm³
{i-²n-t¡-ï-sX-v kw-cw-`-I³ A-dn-b-Ww.
A-Xn-\v A-bmÄ kz-´w I-gn-sh-´m-sW-v Xncn-¨-dn-bp-I-X-s
th-Ww. am-t\-Pv--saâv ta-J-ebnÂ
X-sâ F-^n-jy³-kn F-{X-t¯m-fw F-v
F-§n-s\ Xn-cn-¨-dn-bmw? kw-i-bn-t¡-ï! A-Xn-
\p-ap-ïv ^-e-{]-Z-am-b h-gn-IÄ.
_nkn\kv \yqkv 27 August 2021
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