Business News ONAM August 2021
FIRENIB Media Pvt. Ltd, a Conglomerate, with diversified interest in current and upcoming business activities, is spreading its wings in Kerala, all important cities in the country and also abroad. Its sister concern BUSINESS NEWS is a popular much sought after business journal which has created much goodwill among the business community of Kerala. BUSINESS NEWS which started in 2000 from Palakkad has a wide circulation. It possess RNI Registration and MSME Registration. Business News covers a wide spectrum of business areas like management, entrepreneurship, Education, Insurance, share market, retailing, distribution marketing, new trends in advertising and the like. The journal has secured high ranking in the media list by I & PR dept. of Government of Kerala. FIRENIB Media Pvt. Ltd, a Conglomerate, with diversified interest in current and upcoming business activities, is spreading its wings in Kerala, all important cities in the country and also abroad. Its sister concern BUSINESS NEWS is a popular much sought after business journal which has created much goodwill among the business community of Kerala. BUSINESS NEWS which started in 2000 from Palakkad has a wide circulation. It possess RNI Registration and MSME Registration. Business News covers a wide spectrum of business areas like management, entrepreneurship, Education, Insurance, share market, retailing, distribution marketing, new trends in advertising and the like. The journal has secured high ranking in the media list by I & PR dept. of Government of Kerala.
COVER STORYcm-ta-«³ Z t_m-kvtPm-en-IÄ ]-e-Xvcm- -Py-s¯ G-Xm-\pw {]-ap-J _n-kn-\-kp-Im-sca-\-kn-te-¡m-hm-ln-¡p-I. ssk-d-kv an-kv-{Sn,Ip-am-c-aw-K-ew _nÀ-f, cm-lp _-Pm-Pv, B-ZntKm-Zv--sd-Pv, B-\-µv a-tl-{µ Xp-S-§n a-\-kn-te-¡p I-S-p h-cp--h-cn ]-e-cpw-Fw-_n-F ]Tn-¨-h-cm-Wv. C-´y-bn am-{X-a-Ã, tem-I-¯v 40i-X-am-\w kn-C-Ham-cpwFw-_n-F-¡m-cm-sW-m-Wv]T-\-§Ä ]-d-bp--Xv. F-mÂFw ._n.F ]Tn-¨-hÀ am-{X-a-ÃtÃmH-cp-kw-cw-`w Xp-S-§p--hsc-Ãmw.]-s£,A-hÀ F-ÃmwX-s _n-kn-\-kv--Im-cm-Wv. amt\-Pv-saâvF-^njy³-knXn-cn-¨-dn-ª _n-kn-\-kp-ImÀ.C-\n \-ap-¡v ho-«n-\-Sp-¯ I-h-e-bn-te-¡p t]m-Imw. A-hn-sS \n-c-\n-c-bm-bn hn-hn-[Øm-]-\-§Ä Im-Wp-p. cm-ta-«-sâ Nm-b-¡-S,hm-kp-hn-sâ _mÀ-_À jm-¸v, tKm-]m-e-sâs]-«n-¡-S, iym-a-bp-sS _yq-«n-]mÀ-eÀ . . . .C-h-sc-Ãmw A-h-c-h-cp-sS Øm-]-\-§-fn sXm-gn sN-¿p-p. Cu sXm-gn-emtWm_n-kn-\-kv ? XoÀ-¨-bm-bpw A-Ã. CuØm-]-\-§-fn sXm-gn-se-Sp-¡p--h-sc-Ãmw_n-kn-\-kv--Im-c-Ã. ]n-s B-cm-Wv _n-kn-\-kv sN-¿p--Xv F--sÃ. A-X-dn-bm³ \-ap-¡vcm-ta-«-sâ Nm-b-¡-S-bn-te-¡p-t]m-Imw.X-«p-I-S-bv-¡p Xp-ey-am-b H-cp sN-dnb-I-S.ap-n 'cm-a-hn-em-kw So-ÌmÄ' F-pt_mÀ Up-ïv. ap-n sh-¨ t_m-bv--e-dnÂXn-f-¨-sh-f-fw, A-Xn-\p ap-I-fn Xn-f-¨ ]mÂsh-¨n-cn-¡p-p. ]-©-km-c, Nm-b-s¸m-Sn F-n-hI-W-¡n-\p tNÀ-¯v Nm-b-bp-ïm-¡n cm-ta-«³ap-n h-bv-¡p-p.`m-cy k-tcm-Pn-\n C-cn-¡p--Xv Im-jvIu-ï-dn-em-Wv. kp-Ip F- a-säm-cp sN-dp-¸-¡m-c³ B-h-iy-¡m-c-sâ ap-n-te-¡v Nm-b-bpw]-e-lm-c-§-fpw B-h-iym-\p-k-c-Ww F-¯n-¡p-p. ¥m-kv I-gp-Ip--Xpw U-kv--Ip Xp-S-¡p--Xpsam-s¡C-h³ X-s-bm-Wv.I-W-¡p-]-d-ªv ]-Ww hm-§n-s]-«n-bnen-Sp-k-tcm-Pn-\n ]mÂ-¡m-c³ h-c-tp-¼mÄA-Xn \n-v H-cp Xp-I \Â-Ip-p. Nm-b-s¸m-Sn-¡m-c-\pw ]-e-N-c-¡p-Im-c-\p-sam-s¡ ]-Ww\Â-In Ip-dn-¨ph-bv-¡p-p.I-SA-S-bv-¡pw ap-¼vkp-Ip-hn-sâ Iqen-bpw\Â-Ip-p. ]n-o-Sv cm-ta-«-\pw k-tcm-Pn-\nbpwtNÀ-v s]-«n-bn-se _m-¡n]-Ww F-®n-Xn-«-s¸-Sp-¯n ho-«n-te-¡p-a-S-§p-p.C-XnÂcm-ta-«³ _n-kn-\-kp-Im-c³. cm-a-hn-em-kw So-ÌmÄ F- t_mÀ-Up-h-¨n-cn-¡p--Xpw H-mw X-cw Nm-b-bpw]-e-lm-c-§-fpw D-ïm-¡n-\Â-Ip--Xpw amÀ-¡-än-Mv. Cu tPm-en-bpw cm-ta-«³ sN-¿p-p. k-tcm-Pn-\n ss^-\m³-kv am-t\-P-dm-Wv. hm-t§-ï Xp-Ihm-§n-bpw sIm-Sp-t¡-ï Xp-I sIm-Sp-¯pw Ir-Xy-am-bn Ip-dn-¨p-h-bv-¡p-p. C-sX-Ãmw i-cn-bmtWmF-v A-´n-a-am-bn ]-cn-tim-[n-¡p--Xpwcm-ta-«³ X-s.kp-Ip-hm-Wv C-hn-Sp-s¯ s]-gv--k-WÂam-t\-PÀ. cm-ta-«³ ]-d-bp- ]-Wn-I-sf-Ãmw Ir-Xy-am-bn sN-bv-Xp XoÀ-¡p-p. ]-s£, A-sXms¡Ir-Xy-am-tWm F-p ]-cn-tim-[n-¡p--Xpwcm-ta-«³ X-s.I-S-bn F-s´-Ãmw km-[-\-§Ä XoÀ-pF-pw F-{X-sb-{X hm-§-W-sa-pw \n-Ý-bn-¡pt¼mÄcm-ta-«³ ]À-t¨-kv am-t\-P-dm-Ipw. \-ÃNm-b Iq-«p--Xn-\v ]m F-{X, ]-©-km-c-sb-{X,Nm-b-s¸m-Sn-bpw sh-f-f-hp-sa-{X F-p-\n-Ý-bn-¨vA-Xp-ïm-¡p-¼mÄ cm-ta-«³ s{]m-U-£³ am-t\-P-dm-bn am-dp-p.A-Xm-b-Xv I-S-bn-se F-Ãm Im-cy-¯n-epwcm-ta-«-\p-f-f ]-¦v A-bmÄ Ir-Xy-am-bn \nÀ-Æ-ln-¡p-t¼mÄ H-cp \-à _n-kn-\-kv--Im-c-\m-Ip-p._nkn\kv \yqkv 24 August 2021
COVER STORYe£yhpwamÀ¤hpwA ---ta-cn-¡-bn-se sIâ-¡n-sb- Ip-{Km-a-¯nÂtIm-gn s]m-cn-¨p-hn-än-cp- H-cp X-«p-I-S-¡m-c-\m-Wv C-v tem-Iw ap-gp-h³ cp-Nn-¡p- sIâ-¡nNn-¡-sâ Øm-]-I-s\-p tI-«m hn-iz-kn-¡ptam?Xm³ D-ïm-¡p- Nn-¡³ A-ev-]w A-Ise-bp-f-fa-äp Nn-e I-S-I-fn-te-¡v Iq-Sn C-bmÄhn-äp Xp-S-§n. C-Xn-sâ km-[y-X-IÄ Xn-cn-¨-dn-ªa-säm-cmÄ A-©v skâv tdm-bÂ-än \Â-In sIm-ïvD-ev-]--¯n-sâ t^mÀ-ap-e kz-´-am-¡n. A-Xv ]n-o-Sv sIâ-¡n Nn-¡-\m-bn tem-Iw ap-gp-h³ hn-X-c-Ww sN-¿-s¸-«p.sN-ss-bn-se a-Sn-¸m-¡w F-Ø-e-¯p \n-p-Å ]-g-b a-säm-cp I-Y Iq-SntIÄ-¡mw. kv--IqÄ hn-ZymÀ-°n-IÄ-¡v X-an-gv--\m-SvkÀ-¡mÀ GÀ-s¸-Sp-¯n-b t]m-j-Im-lm-c-]-²-Xnbp-am-bn_-Ô-s¸-«v tPm-en-sN-bv-Xp-h- Zo-] F-kv-{Xo-¡v a-¡Ä B-dv. C-hÀ-s¡-Ãmw `-£-Ww\Â-Ip--Xn-\pw hn-Zym-`ym-kw \Â-Ip--Xn-\p-sam-pw h-gn-bn-Ã. In-«p- h-cp-am-\w h-f-sc Xp-Ñw.K-Xy-´-c-an-Ãm-sX Xm³ h-kn-¡p- tNcn-{]-tZ-i-¯vC-Uv-V-en-¡-¨-h-Sw Xp-S-§n-b Zo-]-bv-¡v a-I³ i-c-Xv _m-_p k-lm-bn-bm-bn \n-p.Kym-kv A-Sp-¸v I-¯p- sh-fn-¨-¯n-em-bn-cp-pi-c-¯n-sâ ]T-\w. hn-Úm-\-¯n-sâ Im-cy-¯nÂi-c-¯n-sâ {]-tXy-I I-gn-hv Xn-cn-¨-dn-ªv _nÀ-emC³-Ìn-äyq-«v Hm-^v sS-Iv--t\m-f-Po-kv, A-l-½-Zm-_m-Zv C-´y³ C³-Ìn-äyq-«v Hm-^v am-t\-Pv--saâvXp-S-§n-b ap³-\n-c hn-Zym-`ym-k Øm-]-\-§Ähm-Xn Xp-d-p-h-¨p.i-c-Xv am-t\-Pv--saâv ]T-\w ]qÀ-¯nbm-¡n]p-d-¯n-d-§n-b D-S³ Z-i-e-£-§ÄhmÀ-jn-I i-¼-fw hm-Kv-Zm-\w sN-bv-Xp-sIm-ïvHm-^-dp-I-fp-ïm-bn. ]-s£ i-c-Xv F-Sp-¯ Xo-cpam-\w\m-«p-Im-sc-bpw ho-«p-Im-sc-bpw \n-cm-i-s¸-Sp-¯p--Xm-bn-cp-p. Xm³ Im-ändn-w-Kv kÀ-Æo-kvXp-S-§p-p F-m-bn-cp-p B {]-Jym-]-\w .i-c-¯n-sâ Xo-cp-am-\w i-cn-bm-bn-cp-p F-p]n-o-Sv t_m-[y-am-bn. B-dp-hÀ-jw sIm-ïvi-c-Xv X-sâ _n-kn-\-kv tS-tWm-hÀ {]-Xn-hÀjw10 tIm-Sn cq-]-bv-¡p ap-I-fn F- \n-ebn-se-¯n-¨p.]Tn-¸pw sN-¿p- _n-kn-\-kpw X-½nÂh-en-b _-Ô-ap-ïm-bn-s¡m-f-f-W-sa-n-Ã. hyà-am-bIm-gv-N-¸m-Spw F-¯n-t¨-tc-ï e-£y-hpwA-Xn-te-s¡-¯n-s¸-Sm-\p-f-f amÀ-¤-hpw D-ïm-bncn-¡p-IF--Xm-Wv {]-[m-\w.cm-a³-\m-b-cp-sS Nm-b-¡-S sN-dp-Xmb-Xn-\mÂsk-bnÂ-kv am-t\-P-dpw ]À-t¨-bv--kva-t\-P-dpw ss^-\m³-kv am-t\-P-dpw {]m-U-£³am-t\-P-dp-sa-Ãmw cm-a³ \m-bÀ X-s. F-mÂC-Xv H-cp ss^-hv ÌmÀ tlm-«-em-bn am-dp-t¼mÄA-Xp ]-än-Ã-tÃm ._n-kn-\-kv F-m hm-§-epw hn-ev-¡-epw am-{X-a-Ã. ]-s£ I-¨-h-Sw _n-kn-\-kvX-s-bm-Wv. C-e-{Îo-jy³, ¹w-_À Xp-S-§n-bh-scm-s¡tPm-en-sN-bv-X ti-jw {]-Xn-^-ewhm-§p-p. H-cp sXm-gn B-bn I-ïm a-Xnsb-¦n-epwb-YmÀ-°-¯n C-h kÀ-Æo-kv-Hmdn-bâ-Uv_n-kn-\-kv X-s-bm-Wv. I-¼yq-«ÀC³-Ìn-«yq-«n-epw «yq-t«m-dn-b tIm-tf-Pn-epw^o-kv sIm-Sp-¯p ]Tn-¡p- \n-§Ä A-hn-sS\n-v hm-§p--Xv A-dn-hm-Wv.h³-In-S F-©n-\n-b-dn-Mv Øm-]-\-§-fpw sF-Sn Øm-]-\-§-fpw t{]m-P-Îp-IÄ ]qÀ-¯n-bm-¡m-\m-bn F-©n-\n-bÀ-amÀ ap-X Poh-\-¡m-sch-sc hn-tZ-i-t¯-¡-b-¡p--Xpw_n-kn-\-kv X-s. Np-cp-¡n-¸-d-ªm em-t`-Otbm-sSsN-¿p- hym-]m-cw, tk-h-\w, D-ev-]m-Z-\w Xp-S-§n-b-h-sb-Ãmw _n-kn-\-kv F-K-W-¯n DÄ-s¸-Spw._nkn\kv \yqkv 25 August 2021
- Page 1: Hm-Wm-iw-k-IÄ]pkvXIw 22 e¡w 07 50
- Page 7: {Ko³hmen, \n§fpsS a\wt]mse sXfnª
- Page 10: 17_n-kn-\-kv-- hn-P-b-¯n-sâ5- c-l
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- Page 16 and 17: CURRENT AFFAIRShymkw-cw-`-I c-£-bv
- Page 18 and 19: COVER STORYB-cw-`-¯n-\vB-h-iyw\q-X
- Page 20 and 21: COVER STORYIp-d-b-Ww hn-eIp-d-b-cp-
- Page 22 and 23: COVER STORYF--s´-Ãm-ap-ïm-bm-epw
- Page 26 and 27: COVER STORYam-t\-Pv- - saâv F-^n-j
- Page 28 and 29: COVER STORYC-\n H-cp]-co-£_n-kn-\-
- Page 30 and 31: PSYCHOLOGYcm-sXm-gn-en-S-§-fnÂIu
- Page 32 and 33: PSYCHOLOGY\n-§-fp-sS a-\-kn³-sd B
- Page 34: tX-Sp-hm³ \n-§-sf t{]-cn-¸n-t¨-
- Page 38: FOCUS STORYF-´m-WvC³-{Sm tUt{S-Un
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- Page 48 and 49: D-]-tbm-Kw D-ïm-hp-tam F-pwt\m-¡-
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- Page 56: BOOK STAND{]-iv- - \-]-cn-lm-c-¯n-
- Page 60: Price 50/-August 2021
COVER STORY
cm-ta-«³ Z t_m-kv
tPm-en-IÄ ]-e-Xv
cm- -
Py-s¯ G-Xm-\pw {]-ap-J _n-kn-\-kp-Im-sc
a-\-kn-te-¡m-hm-ln-¡p-I. ssk-d-kv an-kv-{Sn,
Ip-am-c-aw-K-ew _nÀ-f, cm-lp _-Pm-Pv, B-Zn
tKm-Zv--sd-Pv, B-\-µv a-tl-{µ Xp-S-§n a-\-kn-te-
¡p I-S-p h-cp--h-cn ]-e-cpw-Fw-_n-F ]
Tn-¨-h-cm-Wv. C-´y-bn am-{X-a-Ã, tem-I-¯v 40
i-X-am-\w kn-C-Ham-cpw
Fw-_n-F-
¡m-cm-sW-m-Wv
]T-\-§Ä ]-d-bp-
-Xv. F-mÂ
Fw ._n.F ]
Tn-¨-hÀ am-{X-a-ÃtÃm
H-cp-kw-cw-
`w Xp-S-§p--hsc-Ãmw.
]-s£,
A-hÀ F-Ãmw
X-s _n-kn-\-
kv--Im-cm-Wv. amt\-Pv-saâv
F-^njy³-kn
Xn-cn-¨-dn-ª _n-kn-\-kp-ImÀ.
C-\n \-ap-¡v ho-«n-\-Sp-¯ I-h-e-bn-te-
¡p t]m-Imw. A-hn-sS \n-c-\n-c-bm-bn hn-hn-[
Øm-]-\-§Ä Im-Wp-p. cm-ta-«-sâ Nm-b-¡-S,
hm-kp-hn-sâ _mÀ-_À jm-¸v, tKm-]m-e-sâ
s]-«n-¡-S, iym-a-bp-sS _yq-«n-]mÀ-eÀ . . . .
C-h-sc-Ãmw A-h-c-h-cp-sS Øm-]-\-
§-fn sXm-gn sN-¿p-p. Cu sXm-gn-emtWm
_n-kn-\-kv ? XoÀ-¨-bm-bpw A-Ã. Cu
Øm-]-\-§-fn sXm-gn-se-Sp-¡p--h-sc-Ãmw
_n-kn-\-kv--Im-c-Ã. ]n-s B-cm-Wv _n-kn-\-
kv sN-¿p--Xv F--sÃ. A-X-dn-bm³ \-ap-¡v
cm-ta-«-sâ Nm-b-¡-S-bn-te-¡p-t]m-Imw.
X-«p-I-S-bv-¡p Xp-ey-am-b H-cp sN-dnb-I-S.
ap-n 'cm-a-hn-em-kw So-ÌmÄ' F-p
t_mÀ Up-ïv. ap-n sh-¨ t_m-bv--e-dnÂ
Xn-f-¨-sh-f-fw, A-Xn-\p ap-I-fn Xn-f-¨ ]mÂ
sh-¨n-cn-¡p-p. ]-©-km-c, Nm-b-s¸m-Sn F-n-h
I-W-¡n-\p tNÀ-¯v Nm-b-bp-ïm-¡n cm-ta-«³
ap-n h-bv-¡p-p.
`m-cy k-tcm-Pn-\n C-cn-¡p--Xv Im-jv
Iu-ï-dn-em-Wv. kp-Ip F- a-säm-cp sN-dp-¸-
¡m-c³ B-h-iy-¡m-c-sâ ap-n-te-¡v Nm-b-bpw
]-e-lm-c-§-fpw B-h-iym-\p-k-c-Ww F-¯n-¡p-
p. ¥m-kv I-gp-Ip--Xpw U-kv--Ip Xp-S-¡p--Xpsam-s¡
C-h³ X-s-bm-Wv.
I-W-¡p-]-d-ªv ]-Ww hm-§n-s]-«n-bnen-Sp-
k-tcm-Pn-\n ]mÂ-¡m-c³ h-c-tp-¼mÄ
A-Xn \n-v H-cp Xp-I \Â-Ip-p. Nm-b-s¸m-
Sn-¡m-c-\pw ]-e-N-c-¡p-Im-c-\p-sam-s¡ ]-Ww
\Â-In Ip-dn-¨ph-bv-¡p-p.
I-S
A-S-bv-¡pw ap-¼v
kp-Ip-hn-sâ Iqen-bpw
\Â-Ip-
p. ]n-o-Sv cm-ta
-«-\pw k-tcm-Pn-\nbpw
tNÀ-v s]-
«n-bn-se _m-¡n
]-Ww F-®n-Xn-«-
s¸-Sp-¯n ho-«n-te-
¡p-a-S-§p-p.
C-XnÂ
cm-ta-«³ _n-kn-
\-kp-Im-c³. cm-a-hn-em-kw So-ÌmÄ F- t_m
À-Up-h-¨n-cn-¡p--Xpw H-mw X-cw Nm-b-bpw
]-e-lm-c-§-fpw D-ïm-¡n-\Â-Ip--Xpw amÀ-¡-
än-Mv. Cu tPm-en-bpw cm-ta-«³ sN-¿p-p. k-tcm-
Pn-\n ss^-\m³-kv am-t\-P-dm-Wv. hm-t§-ï Xp-I
hm-§n-bpw sIm-Sp-t¡-ï Xp-I sIm-Sp-¯pw Ir-
Xy-am-bn Ip-dn-¨p-h-bv-¡p-p. C-sX-Ãmw i-cn-bmtWm
F-v A-´n-a-am-bn ]-cn-tim-[n-¡p--Xpw
cm-ta-«³ X-s.
kp-Ip-hm-Wv C-hn-Sp-s¯ s]-gv--k-WÂ
am-t\-PÀ. cm-ta-«³ ]-d-bp- ]-Wn-I-sf-Ãmw Ir-
Xy-am-bn sN-bv-Xp XoÀ-¡p-p. ]-s£, A-sXms¡
Ir-Xy-am-tWm F-p ]-cn-tim-[n-¡p--Xpw
cm-ta-«³ X-s.
I-S-bn F-s´-Ãmw km-[-\-§Ä XoÀ-p
F-pw F-{X-sb-{X hm-§-W-sa-pw \n-Ý-bn-¡pt¼mÄ
cm-ta-«³ ]À-t¨-kv am-t\-P-dm-Ipw. \-Ã
Nm-b Iq-«p--Xn-\v ]m F-{X, ]-©-km-c-sb-{X,
Nm-b-s¸m-Sn-bpw sh-f-f-hp-sa-{X F-p-\n-Ý-bn-¨v
A-Xp-ïm-¡p-¼mÄ cm-ta-«³ s{]m-U-£³ am-t\-
P-dm-bn am-dp-p.
A-Xm-b-Xv I-S-bn-se F-Ãm Im-cy-¯n-epw
cm-ta-«-\p-f-f ]-¦v A-bmÄ Ir-Xy-am-bn \nÀ-Æ-ln-
¡p-t¼mÄ H-cp \-Ã _n-kn-\-kv--Im-c-\m-Ip-p.
_nkn\kv \yqkv 24 August 2021