nr 414 zeszyty naukowe uniwersytetu szczecińskiego 2005

SummaryVETERINARY SERVICES – AREA OF MARKETING ADAPTATIONIn the paper the veterinary services are shown as well as area of marketing adaptation Marketingoriginally oriented on clients to fulfill its whole needs has evolved. Development of societiesconsciousness stimulated marketing to fulfill human clients needs- social marketing was compiled.The increase of environmental attitudes, sustainable development and orientation on workers aspartners were the reason to implementation social, partner, relation and green marketing.The veterinary services, which the main aim is human welfare, are applied in two areas:veterinary public health and animal health protection. On seven identified markets where veterinaryservices are served by veterinary surgeons also social, partner, relation and green marketing isimplemented. Its enable to fulfill consumers needs on area of human protection against hazards originfrom animals and protections of environment.104