stanje i perspektive u rudarstvu i odrţivi razvoj mining present state ...

Rudarstvo 2011 / Mining 2011RezimeDINAMIKA POSLOVNOG UDRUŢENJA, OSNOVASTRATEGIJE ODRŢIVOG TEHNOLOŠKOG RAZVOJAPREDUZEĆADYNAMIC BUSINESS ENVIRONMENT BASE, FOR STRATEGICSUSTAINABLE ENTERPRISE TECHNOLOGY DEVELOPMENTNikola Majinski 1 Miroslav R. Ignjatović 1 , Sonja Vidojković 21- Privredna komora Srbije, 2- PD TENT, ObrenovacSvrha ovog rada je da ukaţe na novi naĉin i mogućnost modelovanja veza izmeĊu dinamiĉnog poslovnog okruţenja istrateški odrţivog tehnološkog razvoja preduzeća. Dok rudarstvo daje doprinos od vitalnog znaĉaja za privredu, kaoprimarna industrija kao što je poljoprivreda, njegov negativan uticaj na ţivotnu sredinu uglavnom se ogleda krozdegradacija zemljišta, kontaminiranje vode i vazduha. Eksploatiše prirodne resurse Srbije u znaĉajnim centarimarudnog blaga, kao što su sektori ugalj, metali i nemetalni minerali. U okruţenju koje se karakteriše sa globalnom,dinamiĉnom i sve konkurentnijom privredom, rudnici moraju da identifikuju prednosti koje im omogućavaju daostvare veći profit od svojih konkurenata. Integracija promenljivih dinamiĉkog poslovnog okruţenja u tehnološkirazvoj odrţive strategije se promoviše kao potencijalni izvor konkurentske prednosti preduzeća. Većina literaturepokušava da objasni ovaj odnos koncentrisanjem svog fokusa na jednostavnom uticaju pojedinih promenljivih, ĉistoteorijskom aspektu, mi, predlaţemo zajedniĉko razmatranje, jedan sveobuhvatan teorijski aspekt istraţivanja koji ćenam omogućiti da ponudimo razumljiviji i obogaćeniji pogled na ova ponašanja . Dakle, cilj rada je da analiziraintegraciju promenljivih faktora poslovnog okruţenja u rukovoĊenju razvojem odrţive strategije tehnološkog razvojapreduzeća korišćenjem svih zainteresovanih strana-taĉke viĊenja: fokusirajući se na dinamiĉake mogućnosti, naprirodne resurse, zaštitu ţivotne sredine, baziranu na konkurentskoj prednosti, na korporativnoj društvenojodgovornosti i takoĊe zosnovanu odrţivost.AbstractThe purpose of this paper is to highlight the new way and possibility of modeling connection between dynamicbusiness environment and strategic sustainable enterprise technology development. While the mining makes a vitalcontribution to the economy, as a primary industry like agriculture, its negative impact on the environment is mainlyseen through soil degradation, water and air contamination. The exploitation of Serbia‘s natural resources centres onthe significant mining resources such as coal, metals and non-metallic minerals sectors. In an environmentcharacterized by a global, dynamic and increasingly more competitive economy, mines must identify advantageswhich enable them to achieve higher profits than their competitors. The integration of an dynamic environmentalvariable in development sustainable technology strategy is being promoted as a potential source of competitiveenterprise advantages. Most of the literature trying to explain this relationship has concentrated its focus on a singlethe impact of certain variables, purely theoretical aspect; thus, we propose the joint consideration, an all-inclusivetheoretically survey aspects which will enable us to offer a more understandable and enriching view of thesebehaviors. Therefore, the objective of paper is to analyse the integration of the changeable business environmentalfactor in managerial enterprise sustainable strategy technology development using a stakeholders-point perspective:focusing on dynamic capabilities, on the natural resource, environment protection, based of competitive advantage,on corporate social responsibility and also based of sustainability.128