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ÏÈÒÀÍÍß ÑËÎÂÎÒÂÎÐÓ ÒÀ ÌÎÐÔÎËÎò¯<br />
áëþäàåòñÿ çíà÷èòåëüíîå ïðåîáëàäàíèå åäèíèö ñ ïåéîðàòèâíîé îöåíêîé, îáëàäàþùèõ áîëüøåé<br />
ýêñïðåññèåé.<br />
Ñëîâîòâîð÷åñòâî ïðåäïîëàãàåò ðàáîòó ñî ñòðîèòåëüíûì ìàòåðèàëîì ÿçûêà. Ðóññêèé ÿçûê â<br />
ñèëó ñâîåãî ñèíòåòèçìà ïðåäîñòàâëÿåò øèðîêèå âîçìîæíîñòè êîìáèíèðîâàíèÿ ìîðôåì. Ïî çàìå÷àíèþ<br />
Ì. Í. Ýïøòåéíà, áëàãîäàðÿ “ìîðôîëîãè÷åñêîé îäàð¸ííîñòè” ðóññêîãî ÿçûêà êàæäûé<br />
êîðåíü â ñî÷åòàíèè ñ ïðèñòàâêàìè è ñóôôèêñàìè “ìîæåò çàèãðàòü ìíîæåñòâîì ñìûñëîâûõ îòòåíêîâ,<br />
êàê òîíêî îòãðàíåííûé àëìàç” [9: 58]. Ýòî ïðîèñõîäèò ïîòîìó, ÷òî â îêêàçèîíàëüíîì<br />
ñëîâå ÿðêî ïðîÿâëÿåòñÿ äåÿòåëüíûé õàðàêòåð ñëîâîîáðàçîâàíèÿ. Ñ ó÷¸òîì òîãî, ÷òî ìîðôåìà<br />
îäíîãî âèäà ìîæåò â ïðèíöèïå ñîåäèíÿòüñÿ ñ ëþáîé ìîðôåìîé äðóãîãî âèäà, âîçíèêàåò ïðîáëåìà,<br />
êîòîðàÿ ñîñòîèò íå â òåõíè÷åñêîé âîçìîæíîñòè îêêàçèîíàëüíîãî îáðàçîâàíèÿ, à â òîì, èìååò<br />
ëè îíî ñìûñë, îòìå÷åíî ëè åãî ïîÿâëåíèå íåîáõîäèìîñòüþ îáîçíà÷èòü íîâóþ ðåàëèþ èëè âûðàçèòü<br />
êàêóþ-òî ýìîöèþ. Ðå÷åâàÿ âûðàçèòåëüíîñòü ðåàëèçóåòñÿ â ñòèëåâîì “ýôôåêòå íîâèçíû”,<br />
â ñòðåìëåíèè ê íåîáû÷íîñòè, ñâåæåñòè ñëîâ è, êðîìå òîãî, â ñòðåìëåíèè èçáåãàòü ïîâòîðåíèé<br />
îäíèõ è òåõ æå ñëîâ, êîíñòðóêöèé â ïðåäåëàõ íåáîëüøîãî êîíòåêñòà. Òàêæå ñëåäóåò îòìåòèòü,<br />
÷òî ñòðåìëåíèå ê ýêîíîìèè ÿçûêîâûõ ñðåäñòâ è áîëåå òî÷íîé, ëàêîíè÷íîé è îáðàçíîé ïåðåäà÷å<br />
ìûñëè äèêòóåò íåîáõîäèìîñòü “ñâåðòûâàíèÿ” èäåè â îäíî ñëîâî.<br />
1. Âèíîêóð Ã. Î. Êóëüòóðà ÿçûêà: Î÷åðêè ëèíãâèñòè÷åñêîé òåõíîëîãèè. — Ì., 1925.<br />
2. Åôðåìîâà Ò. Ô. Òîëêîâûé ñëîâàðü ñëîâîîáðàçîâàòåëüíûõ åäèíèö ðóññêîãî ÿçûêà. — Ì., 2005.<br />
3. Çåìñêàÿ Å. À. Àêòèâíûå ïðîöåññû ñîâðåìåííîãî ñëîâîïðîèçâîäñòâà // Ðóññêèé ÿçûê êîíöà XX ñòîëåòèÿ<br />
(1985–1995). — Ì., 2000.<br />
4. Ìîêèåíêî Â. Ì., Íèêèòèíà Ò. Ã. Òîëêîâûé ñëîâàðü ÿçûêà Ñîâäåïèè. — Ì., 2005.<br />
5. Íàìèòîêîâà, Ð. Þ. Îêêàçèîíàëüíîå ñëîâî íà ãàçåòíîé ïîëîñå: ìåõàíèçìû ýêñïðåññèâíîñòè / Ð. Þ. Íàìèòîêîâà,<br />
È. À. Íåôëÿøåâà. — Êðàñíîÿðñê, 2005.<br />
6. Ñìåòàíèíà Ñ. È. Ìåäèàòåêñò â ñèñòåìå êóëüòóðû (äèíàìè÷åñêèå ïðîöåññû â ÿçûêå è ñòèëå æóðíàëèñòèêè êîíöà<br />
XX âåêà). — Ì., 2002.<br />
7. Òåëèÿ Â. Í. Êîííîòàòèâíûé àñïåêò ñåìàíòèêè íîìèíàòèâíûõ åäèíèö. — Ì.,1986.<br />
8. Óëóõàíîâ È. Ñ. Ñëîâîîáðàçîâàòåëüíàÿ ñåìàíòèêà â ðóññêîì ÿçûêå è ïðèíöèïû åå îïèñàíèÿ. — Ì., 2007.<br />
9. Ýïøòåéí Ì. Í. Èäåîëîãèÿ è ÿçûê (Ïîñòðîåíèå ìîäåëè è îñìûñëåíèå äèñêóðñà) // Âîïðîñû ÿçûêîçíàíèÿ. —<br />
1991. — ¹ 6. — C.19–33.<br />
O. V. Litvin<br />
THE WORD FORMATION TYPE OF THE “PLAY ON WORDS” IN MASS-MEDIA TEXTS<br />
Semantic and pragmatic characteristics of the occasionalisms as a result of “play on words” phenomenon, showing<br />
itself in the contemporary mass-media texts were analysed in the article.<br />
Key words: occasionalisms, mass-media text, pragmatic meaning.<br />
Î. Â. Ëèòâèí<br />
ÑËÎÂÎÒ²ÐÍÈÉ ÒÈÏ “ÌÎÂÍί ÃÐÈ”  ÌÅIJÀÒÅÊÑÒÀÕ<br />
Ó ñòàòò³ ðîçãëÿíóòî ñåìàíòè÷í³ òà ïðàãìàòè÷í³ õàðàêòåðèñòèêè îêàç³îíàë³çì³â, ùî âèíèêëè âíàñë³äîê<br />
䳿 ôåíîìåíà “ìîâíî¿ ãðè”, ÿêèé íàéÿñêðàâ³øå âèÿâëÿº ñåáå â ñó÷àñíèõ ìåä³àòåêñòàõ.<br />
Êëþ÷îâ³ ñëîâà: íåóçóàëüíå ñëîâîòâîðåííÿ, îêàç³îíàë³çìè, ìåä³àòåêñò, ñåìàíòè÷íå òà ïðàãìàòè÷íå çíà-<br />
÷åííÿ.<br />
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