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ÏÈÒÀÍÍß ÑËÎÂÎÒÂÎÐÓ ÒÀ ÌÎÐÔÎËÎò¯<br />
M. F. Shatskaya<br />
CATEGORY OF DENYING IN FORMATION OF “PLAY ON WORDS”<br />
Features of inner denyings formation in conditions of “play on words” are considered in the article. Function of<br />
negation is assumed by nonspecial language means. Negation can be increased with gradation of the negative estimations<br />
concluded in structure of a lexical word meaning. The considered combinations of words provoke a semantic<br />
redaction of lexemes, reduction of a share of the information in language unit.<br />
Keywords: inner denying (negation), semantic reduction of lexemes, “play on word” (language game).<br />
Ì. Ô. Øàöüêà<br />
ÊÀÒÅÃÎÐ²ß ÇÀÏÅÐÅ×ÅÍÍß Ó ÌÎÂÍ²É Ãв<br />
Ó ñòàòò³ ðîçãëÿíóòî îñîáëèâîñò³ ôîðìóâàííÿ ³ìïë³öèòíîãî çàïåðå÷åííÿ (íåãàö³¿) â óìîâàõ ìîâíî¿ ãðè:<br />
ôóíêö³þ íåãàö³¿ âèêîíóþòü íåñïåö³àëüí³ ìîâí³ çàñîáè, ó ñòðóêòóð³ çíà÷åíü ÿêèõ º â³äïîâ³äí³ äèôåðåíö³éí³<br />
îçíàêè. Íåãàö³ÿ ìîæå ïîñèëþâàòèñÿ ãðàäàö³ºþ çàïåðå÷íèõ îö³íîê, ïðèñóòí³õ ó ñêëàä³ ëåêñè÷íîãî çíà÷åííÿ<br />
ñë³â; êàòåãîð³àëüíà ìîðôîëîã³÷íà â³äíåñåí³ñòü ìîæå ïðîòèð³÷èòè ñåìàíòè÷íîìó ïîòåíö³àëó ñëîâà, ùî<br />
ïðèçâîäèòü äî ðåàë³çàö³¿ àíîìàëüíî¿ ñïîëó÷óâàíîñò³, ÿêà ìຠçà ìåòó ïåðåäàòè çíà÷åííÿ çàïåðå÷åííÿ ïåâíî¿<br />
íîì³íàö³¿. Âñ³ ðîçãëÿíóò³ ñïîëó÷åííÿ ñë³â ïðîâîêóþòü ñåìàíòè÷íó ðåäóêö³þ ëåêñåì, òîáòî ñêîðî÷åííÿ<br />
÷àñòêè ³íôîðìàö³¿ â ìîâí³é îäèíèö³, íåçàëåæíî â³ä ¿¿ ïðèíàëåæíîñò³ äî ïåâíîãî ìîâíîãî ÿðóñó òà ÷àñòèíè<br />
ìîâè.<br />
Êëþ÷îâ³ ñëîâà: àíîìàëüíà ñïîëó÷óâàí³ñòü, êàòåãîð³ÿ çàïåðå÷åííÿ (íåãàö³¿), ñåìàíòè÷íà ðåäóêö³ÿ ëåêñåì,<br />
ìîâíà ãðà.<br />
ÓÄÊ 801.316.1:070<br />
Ñëîâîîáðàçîâàòåëüíûé òèï “ÿçûêîâîé èãðû”<br />
â ìåäèàòåêñòàõ<br />
Î. Â. Ëèòâèí<br />
 ñòàòüå ðàññìàòðèâàþòñÿ ñåìàíòè÷åñêèå è ïðàãìàòè÷åñêèå õàðàêòåðèñòèêè îêêàçèîíàëèçìîâ<br />
— ðåçóëüòàòà äåéñòâèÿ ôåíîìåíà “ÿçûêîâîé èãðû”, íàèáîëåå ÿðêî ïðîÿâëÿþùåãî ñåáÿ â ñîâðåìåííûõ<br />
ìåäèàòåêñòàõ.<br />
Êëþ÷åâûå ñëîâà: íåóçóàëüíîå ñëîâîîáðàçîâàíèå, îêêàçèîíàëèçìû, ìåäèàòåêñò, ñåìàíòè÷åñêîå<br />
è ïðàãìàòè÷åñêîå çíà÷åíèå.<br />
 èññëåäîâàòåëüñêîé ëèòåðàòóðå ïîñëåäíèõ äåñÿòèëåòèé áîëüøîå âíèìàíèå óäåëÿåòñÿ ôåíîìåíó<br />
“ÿçûêîâîé èãðû”, êîòîðàÿ ðàññìàòðèâàåòñÿ àâòîðàìè â ðàçíûõ àñïåêòàõ: ïîñòìîäåðíèñòñêîì,<br />
àññîöèàòèâíîì, ïñèõîëîãè÷åñêîì è ò.ä. Èçó÷åíèå íàçâàííîãî ÿâëåíèÿ â ìåäèàòåêñòàõ<br />
ïðåäñòàâëÿåòñÿ äîñòàòî÷íî àêòóàëüíûì, ïîñêîëüêó ýòè òåêñòû äàþò áîëüøîå êîëè÷åñòâî ÿçûêîâîãî<br />
ìàòåðèàëà, â îñíîâå ñîçäàíèÿ êîòîðîãî ëåæèò “èãðà ñ ÿçûêîì”. Îäíà èç êëàññèôèêàöèé<br />
“ÿçûêîâîé èãðû” äàíà â ìîíîãðàôèè Ñ. È. Ñìåòàíèíîé [6]. Â îñíîâå êëàññèôèêàöèè — ñïîñîá<br />
èãðû ñî çíàêîì ÿçûêà, ïðèìåíÿåìûé ñîçäàòåëåì òåêñòà. Îäèí èç òèïîâ èãðû — ñëîâîîáðàçîâàòåëüíûé<br />
— âåñüìà ïîïóëÿðåí â ñðåäñòâàõ ìàññîâîé èíôîðìàöèè. Ïðèìåðû ñëîâîîáðàçîâàòåëüíîé<br />
èãðû ìîæíî ïðîàíàëèçèðîâàòü íà ìàòåðèàëàõ ãàçåò “Àðãóìåíòû è ôàêòû” (ÀèÔ), “Íîâàÿ<br />
ãàçåòà” (ÍÃ), “Êîìñîìîëüñêàÿ ïðàâäà” (ÊÏ), “Âçãëÿä” è “Ìîñêîâñêèé êîìñîìîëåö” (ÌÊ).<br />
Ñëîâîîáðàçîâàòåëüíàÿ èãðà ñâÿçàíà ïðåæäå âñåãî ñ ñîçäàíèåì îêêàçèîíàëèçìîâ, â êîòîðûõ ÿð÷å,<br />
÷åì â óçóàëüíûõ îáðàçîâàíèÿõ ýêñïëèöèðóåòñÿ ðåçóëüòàò êðåàòèâíîé äåÿòåëüíîñòè ÷åëîâåêà, îáëàäàþùåãî<br />
ñâîáîäîé âûáîðà ñðåäñòâ ïîçíàíèÿ è èíòåðïðåòàöèè ðåàëüíîñòè. Ýòîò òèï èãðû ñî<br />
ñëîâîì íàçâàí Å. À. Çåìñêîé òèïè÷íåéøåé ÷åðòîé ñîâðåìåííîãî ÿçûêà. Ïî ìíåíèþ èññëåäîâàòåëÿ,<br />
“ðàñöâåò íåóçóàëüíîãî ñëîâîîáðàçîâàíèÿ” íàáëþäàåòñÿ “â ÿçûêå ãàçåò, ëþáûõ ñðåäñòâ ìàñ-<br />
© Î. Â. Ëèòâèí, 2010<br />
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