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81<br />
ÓÄÊ 007 : 304 : 659. 4 (477) (043)<br />
Ìàéÿ Íàãîðíÿê<br />
<br />
ÎÑÍÎÂͲ ×ÈÍÍÈÊÈ ÅÔÅÊÒÈÂÍÎÑÒ² ÇÀÃÎËÎÂÊÎÂÎÃÎ<br />
ÊÎÌÏËÅÊÑÓ ÕÐÎͲÊÀËÜÍÎÃÎ ÏÎ<strong>²</strong>ÄÎÌËÅÍÍß<br />
(íà ìàòåð³àëàõ ³íôîðìàö³éíèõ ïåðåäà÷ ïåðøî¿ ïðîãðàìè<br />
Íàö³îíàëüíî¿ ðàä³îêîìïàí³¿ Óêðà¿íè)<br />
Ó ñòàòò³ àíàë³çóþòüñÿ çàãîëîâêîâ³ êîìïëåêñè õðîí³êàëüíèõ ïîâ³äîìëåíü<br />
³íôîðìàö³éíèõ ïðîãðàì, ÿê³ çâó÷àëè â åô³ð³ Ïåðøîãî êàíàëó Íàö³îíàëüíî¿ ðàä³îêîìïàí³¿<br />
Óêðà¿íè; âèçíà÷àþòüñÿ ãîëîâí³ ÷èííèêè, ÿê³ âïëèâàþòü íà åôåêòèâí³ñòü<br />
çàãîëîâêîâîãî êîìïëåêñó õðîí³êàëüíîãî ïîâ³äîìëåííÿ.<br />
Êëþ÷îâ³ ñëîâà: çàãîëîâêîâèé êîìïëåêñ, õðîí³êàëüíå ïîâ³äîìëåííÿ, ³íôîðìàö³éíà<br />
ïðîãðàìà.<br />
 ñòàòüå àíàëèçèðóþòñÿ çàãîëîâî÷íûå êîìïëåêñû õðîíèêàëüíûõ ñîîáùåíèé<br />
èíôîðìàöèîííûõ ïðîãðàìì, êîòîðûå çâó÷àëè â ýôèðå Ïåðâîãî êàíàëà<br />
Íàöèîíàëüíîé ðàäèîêîìïàíèè Óêðàèíû; îïðåäåëÿþòñÿ ãëàâíûå êðèòåðèè,<br />
âëèÿþùèå íà ýôôåêòèâíîñòü çàãîëîâî÷íîãî êîìïëåêñà õðîíèêàëüíîãî ñîîáùåíèÿ.<br />
Êëþ÷åâûå ñëîâà: çàãîëîâî÷íûé êîìïëåêñ, õðîíèêàëüíîå ñîîáùåíèå, èíôîðìàöèîííàÿ<br />
ïðîãðàììà.<br />
The heading complexes of reports of chronicles of the informative programs<br />
which sounded in first channel of National broadcasting company of Ukraine are<br />
analysed in the article; main factors which influence on efficiency of heading complex<br />
of chronicle report are determined.<br />
Key words: heading complex, chronicle report, informative program.<br />
 óìîâàõ ïîãëèáëåííÿ äåìîêðàòè÷íèõ ïðîöåñ³â Óêðà¿íè ïåðøî-<br />
÷åðãîâîãî çíà÷åííÿ íàáóâຠïðîöåñ îá’ºêòèâíîãî òà íåóïåðåäæåíîãî<br />
³íôîðìóâàííÿ ãðîìàäÿí ïðî íàéâàæëèâ³ø³ ïî䳿 ó ð³çíèõ ñôåðàõ ñóñï³ëüíîãî<br />
æèòòÿ. Âëàñíå, íå ìîæíà íå ïîãîäèòèñÿ ç òèì ôàêòîì, ùî<br />
íàïðèê³íö³ ÕÕ — ïî÷àòêó ÕÕ² ñòîë³òòÿ ÷³òêî ñïîñòåð³ãàºòüñÿ ñóòòºâå<br />
çðîñòàííÿ ê³ëüêîñò³ ³íôîðìàö³éíèõ ïîòðåá, çàïèò³â ãðîìàäÿí, ðîçøèðåííÿ<br />
¿õ ³íôîðìàö³éíèõ ³íòåðåñ³â. Íàãàëüíà íåîáõ³äí³ñòü âîëîä³òè<br />
çáàëàíñîâàíîþ ³íôîðìàö³ºþ ñåðåä ëþäåé, þðèäè÷íèõ îñ³á, äåðæàâ-<br />
© Ìàéÿ Íàãîðíÿê, 2010