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ÓÄÊ 007 : 304 : 659. 4 (477) (043)
Ìàéÿ Íàãîðíÿê
ÎÑÍÎÂͲ ×ÈÍÍÈÊÈ ÅÔÅÊÒÈÂÍÎÑÒ² ÇÀÃÎËÎÂÊÎÂÎÃÎ
ÊÎÌÏËÅÊÑÓ ÕÐÎͲÊÀËÜÍÎÃÎ ÏβÄÎÌËÅÍÍß
(íà ìàòåð³àëàõ ³íôîðìàö³éíèõ ïåðåäà÷ ïåðøî¿ ïðîãðàìè
Íàö³îíàëüíî¿ ðàä³îêîìïàí³¿ Óêðà¿íè)
Ó ñòàòò³ àíàë³çóþòüñÿ çàãîëîâêîâ³ êîìïëåêñè õðîí³êàëüíèõ ïîâ³äîìëåíü
³íôîðìàö³éíèõ ïðîãðàì, ÿê³ çâó÷àëè â åô³ð³ Ïåðøîãî êàíàëó Íàö³îíàëüíî¿ ðàä³îêîìïàí³¿
Óêðà¿íè; âèçíà÷àþòüñÿ ãîëîâí³ ÷èííèêè, ÿê³ âïëèâàþòü íà åôåêòèâí³ñòü
çàãîëîâêîâîãî êîìïëåêñó õðîí³êàëüíîãî ïîâ³äîìëåííÿ.
Êëþ÷îâ³ ñëîâà: çàãîëîâêîâèé êîìïëåêñ, õðîí³êàëüíå ïîâ³äîìëåííÿ, ³íôîðìàö³éíà
ïðîãðàìà.
 ñòàòüå àíàëèçèðóþòñÿ çàãîëîâî÷íûå êîìïëåêñû õðîíèêàëüíûõ ñîîáùåíèé
èíôîðìàöèîííûõ ïðîãðàìì, êîòîðûå çâó÷àëè â ýôèðå Ïåðâîãî êàíàëà
Íàöèîíàëüíîé ðàäèîêîìïàíèè Óêðàèíû; îïðåäåëÿþòñÿ ãëàâíûå êðèòåðèè,
âëèÿþùèå íà ýôôåêòèâíîñòü çàãîëîâî÷íîãî êîìïëåêñà õðîíèêàëüíîãî ñîîáùåíèÿ.
Êëþ÷åâûå ñëîâà: çàãîëîâî÷íûé êîìïëåêñ, õðîíèêàëüíîå ñîîáùåíèå, èíôîðìàöèîííàÿ
ïðîãðàììà.
The heading complexes of reports of chronicles of the informative programs
which sounded in first channel of National broadcasting company of Ukraine are
analysed in the article; main factors which influence on efficiency of heading complex
of chronicle report are determined.
Key words: heading complex, chronicle report, informative program.
 óìîâàõ ïîãëèáëåííÿ äåìîêðàòè÷íèõ ïðîöåñ³â Óêðà¿íè ïåðøî-
÷åðãîâîãî çíà÷åííÿ íàáóâຠïðîöåñ îá’ºêòèâíîãî òà íåóïåðåäæåíîãî
³íôîðìóâàííÿ ãðîìàäÿí ïðî íàéâàæëèâ³ø³ ïî䳿 ó ð³çíèõ ñôåðàõ ñóñï³ëüíîãî
æèòòÿ. Âëàñíå, íå ìîæíà íå ïîãîäèòèñÿ ç òèì ôàêòîì, ùî
íàïðèê³íö³ ÕÕ — ïî÷àòêó ÕÕ² ñòîë³òòÿ ÷³òêî ñïîñòåð³ãàºòüñÿ ñóòòºâå
çðîñòàííÿ ê³ëüêîñò³ ³íôîðìàö³éíèõ ïîòðåá, çàïèò³â ãðîìàäÿí, ðîçøèðåííÿ
¿õ ³íôîðìàö³éíèõ ³íòåðåñ³â. Íàãàëüíà íåîáõ³äí³ñòü âîëîä³òè
çáàëàíñîâàíîþ ³íôîðìàö³ºþ ñåðåä ëþäåé, þðèäè÷íèõ îñ³á, äåðæàâ-
© Ìàéÿ Íàãîðíÿê, 2010