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54 ÌÅÄ²À-ÑÓ×ÀÑÍ²ÑÒÜ Á²ÁË²ÎÃÐÀÔ²ß 1. Áàðä À. Netîêðàòèÿ. Íîâàÿ ïðàâÿùàÿ ýëèòà è æèçíü ïîñëå êàïèòàëèçìà [Ýëåêòðîííûé ðåñóðñ] / À. Áàðä, ß. Çîäåðêâèñò ; ïåð. ñ àíãë. — ÑÏá. : Ñòîêãîëüìñêàÿ øêîëà ýêîíîìèêè â Ñàíêò-Ïåòåðáóðãå, 2004. — 252 ñ. — Ðåæèì äîñòóïà : http://www.avatargroup.ru/booksreader.aspx?dbid=304 2. Áàøóê À. ². Ï³äõîäè äî ³íôîðìàö³éíî¿ ïîë³òèêè ó êîíòåêñò³ ïåðåõîäó äî ³íôîðìàö³éíîãî ñóñï³ëüñòâà / À. Áàøóê // Íàóêîâ³ çàïèñêè ²íñòèòóòó æóðíàë³ñòèêè : [íàóê. çá³ðíèê / çà ðåä. Â. Â. Ð³çóíà ; ÊÍÓ ³ìåí³ Òàðàñà Øåâ- ÷åíêà]. — Ê., 2010. — Ò. 38 (ñ³÷åíü-áåðåçåíü). — Ñ. 152–157. 3. Âîçíÿê Ò. Ãëîáàë³çàö³ÿ ÿê âèêëèê ëþäñòâó [Åëåêòðîííèé ðåñóðñ] / Ò. Âîçíÿê // ¯-æóðíàë. — Ðåæèì äîñòóïó : http://www.ji-magazine.lviv.ua/n19texts/ vozn-gl.htm. 4. Çóåâ À. Íåòîêðàòèÿ. Ñòðàòîâûå ïðîòèâîðå÷èÿ ñåòåâîãî èíôîðìàöèîííîãî îáùåñòâà [Ýëåêòðîííûé ðåñóðñ] / À. Çóåâ, Ë. Ìÿñíèêîâà // Ñâîáîäíàÿ ìûñëü. — ÕÕ². — 2005. — N 9 — Ðåæèì äîñòóïó : // http://www. postindustrial.net. 5. Éåíñåí Ð. Îáùåñòâî ìå÷òû. Êàê ãðÿäóùèé ñäâèã îò èíôîðìàöèè ê âîîáðàæåíèþ ïðåîáðàçèò âàø áèçíåñ / Ðîëô Éåíñåí ; ïåð. ñ àíãë. — ÑÏá. : Ñòîêãîëüìñêàÿ øêîëà ýêîíîìèêè â Ñàíêò-Ïåòåðáóðãå, 2002. — 271 ñ. 6. Ïàíàðèí À. Ãëîáàëüíîå èíôîðìàöèîííîå îáùåñòâî : âûçîâû è îòâåòû / À. Ïàíàðèí // Âëàñòü. — 2001. — ¹ 1. — Ñ. 14–19. 7. Ðóñàêîâà Î. Ô. ×òî òàêîå ïîëèòè÷åñêèé ìàðêåòèíã : [íàó÷íî-ìåòîäè÷åñêîå èçäàíèå] / Î. Ô. Ðóñàêîâà, À. Å. Ñïàññêèé. — Åêàòåðèíáóðã : Èçäàòåëüñêèé äîì «Äèñêóðñ-Ïè», 2004. — 144 ñ. 8. Òîôôëåð Åë. Òðåòÿ Õâèëÿ / Åë. Òîôôëåð. — Ê. : Âèäàâíè÷³é ä³ì «Âñåñâ³ò», 2000. — 480 ñ.
55 ÓÄÊ 007 : 304 : 070 Ñâ³òëàíà Áåëüêîâà ÏÐÎÁËÅÌÈ ÆÓÐÍÀË²ÑÒÑÜÊÎ¯ ÆÀÍÐÎËÎÃ²¯ Ó Ñ<strong>Â²</strong>ÒË² ÍÅÊËÀÑÈ×ÍÈÕ ÒÀ ÏÎÑÒÍÅÊËÀÑÈ×ÍÈÕ ÍÀÓÊÎÂÈÕ ÏÀÐÀÄÈÃÌ Ó ñòàòò³ äîñë³äæóþòüñÿ ïðîáëåìè æóðíàë³ñòñüêî¿ æàíðîëîã³¿ â êîíòåêñò³ íåêëàñè÷íèõ òà ïîñòíåêëàñè÷íèõ íàóêîâèõ ïàðàäèãì. Àíàë³çóþòüñÿ ïîãëÿäè ñó÷àñíèõ íàóêîâö³â íà ïðîáëåìè æàíðîâî¿ âèçíà÷åíîñò³, æàíðîëîã³÷íî¿ òåðì³íîëîã³¿, æàíðîâî¿ òèïîëîã³çàö³¿ æóðíàë³ñòñüêèõ òåêñò³â. Êëþ÷îâ³ ñëîâà: íåêëàñè÷íà ïàðàäèãìà, ïîñòíåêëàñè÷íà ïàðàäèãìà, ïîñòìîäåðí³çì, êîíâåðãåíö³ÿ, ñèíåðãåòèêà, æàíð. Â ñòàòüå èññëåäóþòñÿ ïðîáëåìû æóðíàëèñòñêîé æàíðîëîãèè â êîíòåêñòå íåêëàññè÷åñêèõ è ïîñòíåêëàññè÷åñêèõ íàó÷íûõ ïàðàäèãì. Àíàëèçèðóþòñÿ âçãëÿäû ñîâðåìåííûõ ó÷¸íûõ íà ïðîáëåìû æàíðîâîé îïðåäåë¸ííîñòè, æàíðîëîãè÷íîé òåðìèíîëîãèè, æàíðîâîé òèïîëîãèçàöè æóðíàëèñòñêèõ òåêñòîâ. Êëþ÷åâûå ñëîâà: íåêëàññè÷åñêàÿ ïàðàäèãìà, ïîñòíåêëàññè÷åñêàÿ ïàðàäèãìà, ïîñòìîäåðíèçì, êîíâåðãåíöèÿ, ñèíåðãåòèêà, æàíð. The problems of journalistic genrology in the context of non-classical and postnon-classical scientific paradigms are studied. The views of modern scientists on the problems of genre definition, genre terminology, genre typology of journalistic texts are analyzed. Key words: non-classical paradigm, post-non-classical paradigm, postmodernism, convergence, genre. Ïîñèëåííÿ âïëèâó íåêëàñè÷íî¿ òà ïîñòíåêëàñè÷íî¿ íàóêîâèõ ïàðàäèãì íà æóðíàë³ñòèêîçíàâ÷³ äîñë³äæåííÿ º çàêîíîì³ðíèì ïðîöåñîì, ùî â³äáóâàºòüñÿ îäíî÷àñíî ç àíàëîã³÷íèìè ïðîöåñàìè â ³íøèõ ãàëóçÿõ ñîö³àëüíîãî çíàííÿ. Òàê, ó æàíðîëîã³÷íèõ ñòóä³ÿõ îñòàíí³õ äåñÿòèë³òü öåíòð òÿæ³ííÿ âïåâíåíî ïåðåñóâàºòüñÿ ó á³ê ñóá’ºêòà, â òîìó ÷èñë³ ñóá’ºêòà, áåçïîñåðåäíüî âêëþ÷åíîãî â äîñë³äæóâàíó ðåàëüí³ñòü, ùî º õàðàêòåðíîþ îçíàêîþ íåêëàñè÷íîãî ï³äõîäó äî âèâ÷åííÿ áóäüÿêîãî âèäó ä³ÿëüíîñò³, â òîìó ÷èñë³ æàíðîòâîð÷î¿ ä³ÿëüíîñò³ æóðíàë³ñòà. © Ñâ³òëàíà Áåëüêîâà, 2010
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Ì²Í²ÑÒÅÐÑÒÂÎ ÎÑÂ²Ò
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157 ÓÄÊ 811. 161. 2’373 ²ðè
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Ò. Äçþáà. Ñïåöèô³êà
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233 ÓÄÊ 007 : 304 : 655 Òåòÿ
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Ò. Àíäð³ÿø. Âèïóñê í
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361 ñüêîãî äåðæàâíîã
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363 - òåêñò ñòàòò³ (÷å
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Ä³àëîã : Ìåä³à-ñòóä
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