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303<br />
ÓÄÊ 007 : 304 : 070. 482 (477)<br />
Îëåíà Ðèæêî<br />
<br />
ÎÑÎÁËÈÂÎÑÒ² ÔÎÐÌÓÂÀÍÍß ÃÐÎÌÀÄÑÜÊί<br />
ÄÓÌÊÈ ÙÎÄÎ ÑÓÑϲËÜÍÈÕ ÏÐÎÁËÅÌ<br />
Ó ÃÐÅÊÎ-ÊÀÒÎËÈÖÜÊÈÕ ÂÈÄÀÍÍßÕ<br />
Ó ñòàòò³ íà ìàòåð³àë³ ïóáë³êàö³é, ïðèñâÿ÷åíèõ ñîö³àëüí³é ïðîáëåìàòèö³,<br />
ðîçãëÿíóòî îñîáëèâîñò³ âïëèâó Ç̲ íà ôîðìóâàííÿ ãðîìàäñüêî¿ äóìêè.<br />
Êëþ÷îâ³ ñëîâà: ãðîìàäñüêà äóìêà, îö³íî÷íå ñóäæåííÿ, ñîö³àëüíà íàñòàíîâà,<br />
ñîö³àëüíà ïðîáëåìàòèêà.<br />
 ñòàòüå íà ìàòåðèàëå ïóáëèêàöèé, ïîñâÿùåííûõ ñîöèàëüíîé ïðîáëåìàòèêå,<br />
ðàññìîòðåíû îñîáåííîñòè âëèÿíèÿ ÑÌÈ íà ôîðìèðîâàíèÿ îáùåñòâåííîãî<br />
ìíåíèÿ.<br />
Êëþ÷åâûå ñëîâà: îáùåñòâåííîå ìíåíèå, îöåíî÷íîå ñóæäåíèå, ñîöèàëüíàÿ<br />
óñòàíîâêà, ñîöèàëüíàÿ ïðîáëåìàòèêà.<br />
Analyzing pablication devotev to social issues the article deuls with peculiarities<br />
of mass media influence upon public opinion shaping.<br />
Key words: public opinion, volue jubgment, socialattituve, social issues.<br />
Àêòóàëüí³ñòü çàïðîïîíîâàíî¿ òåìè ñïðè÷èíþºòüñÿ íèçêîþ ãîñòðèõ<br />
³ âàæêîðîçâ’ÿçóâàëüíèõ ïðîáëåì, ñêëàäí³ñòü ÿêèõ çîâñ³ì íå<br />
îçíà÷àº, ùî íå âàðòî ïðîáóâàòè çíàéòè âèõ³ä. Äî íèõ ñë³ä â³äíåñòè òàê³<br />
«ìîíóìåíòàëüí³», ÿê ñòâîðåííÿ êîíêóðåíòîñïðîìîæíî¿ óêðà¿íñüêî¿<br />
³äåíòè÷íîñò³, ïîäîëàííÿ ðîçêîëó êðà¿íè, ï³äâèùåííÿ ñòàòóñó é ïðèâàáëèâîñò³<br />
óêðà¿íñüêî¿ ñàìî³äåíòèô³êàö³¿, ïîçáàâëåííÿ óêðà¿íñüêîãî<br />
ñóñï³ëüñòâà ïîðàçêîâèõ íàñòðî¿â. Òîáòî ìóñèìî øóêàòè øëÿõ³â âèõîäó<br />
³ç ñîö³àëüíî¿ äåïðåñ³¿. Äîïîìîãòè â öüîìó ìຠñòâîðåííÿ êîëåêòèâíîãî<br />
³ñòîðè÷íîãî ïðîåêòó, ìåòà ÿêîãî — «ôîðìóâàííÿ òàêî¿ ñèñòåìè<br />
ïîçèòèâíèõ ö³ííîñòåé, ùî ìîãëà áè áóòè ñïðèéíÿòà ÿê çàãàëüíà ñ³òêà<br />
êîîðäèíàò äëÿ îñìèñëåííÿ âëàñíî¿ æèòòºâî¿ ïåðñïåêòèâè áóäü-ÿêèì<br />
÷ëåíîì ñóñï³ëüñòâà, ñòàòè îñíîâîþ ñîö³àëüíîãî îïòèì³çìó» [13, 28].<br />
Ðåàë³çàö³ÿ òàêîãî ïðîåêòó âèìàãຠâ³äïîâ³äíî¿ ï³äãîòîâêè ñóñï³ëüñòâà,<br />
òîáòî ôîðìóâàííÿ êîìïåòåíòíî¿ ³ 䳺âî¿ ãðîìàäñüêî¿ äóìêè<br />
© Îëåíà Ðèæêî, 2010