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ÁÁÊ 76.01 Ä 44 ÓÄÊ 070.422 Âèäàííÿ ïðèñâÿ÷åíå äîñë³äæåííþ àêòóàëüíèõ ïðîáëåì ñîö³àëüíèõ êîìóí³êàö³é, à òàêîæ ë³òåðàòóðîçíàâñòâà é ìîâîçíàâñòâà. Ðîçãëÿíóòî ïèòàííÿ ÿê çàãàëüíîòåîðåòè÷íîãî, òàê ³ ïðèêëàäíîãî õàðàêòåðó. Àäðåñîâàíî íàóêîâöÿì, àñï³ðàíòàì ³ ñòóäåíòàì, ÿê³ çàéìàþòüñÿ ïðîáëåìàìè ñîö³àëüíèõ êîìóí³êàö³é, ë³òåðàòóðîçíàâñòâà òà ìîâîçíàâñòâà. Ðåäàêö³éíà êîëåã³ÿ: ä-ð ô³ëîë. íàóê Îëåêñàíäð Àëåêñàíäðîâ (â³äïîâ³äàëüíèé ðåäàêòîð); ä-ð ô³ëîë. íàóê Îëåêñàíäð Áîíäàð; ä-ð ô³ëîë. íàóê Îëåíà Æàáîðþê; ä-ð ô³ëîë. íàóê Òåòÿíà Êîâàëåâñüêà; êàíä. ô³ëîë. íàóê Íàòàëÿ Êóòóçà (çàñò. â³äï. ðåäàêòîðà); ä-ð ô³ëîë. íàóê ªâãåí ×åðíî³âàíåíêî; ä-ð ô³ëîë. íàóê Íàòàëÿ Ìàëþò³íà; ä-ð ô³ëîë. íàóê Âàëåíòèíà Ìóñ³é; âèêë. Òåòÿíà Àíäð³ÿø (â³äïîâ³äàëüíèé ñåêðåòàð) Ðåêîìåíäîâàíî äî äðóêó â÷åíîþ ðàäîþ Îäåñüêîãî íàö³îíàëüíîãî óí³âåðñèòåòó ³ìåí³ ². ². Ìå÷íèêîâà Çá³ðíèê âõîäèòü äî çàòâåðäæåíîãî ÂÀÊ Óêðà¿íè ïåðåë³êó âèäàíü, äå ìîæóòü äðóêóâàòèñÿ ðåçóëüòàòè äèñåðòàö³éíèõ äîñë³äæåíü ç ô³ëîëîã³÷íèõ íàóê òà ñîö³àëüíèõ êîìóí³êàö³é. Ïîñòàíîâà ïðåçèä³¿ ÂÀÊ Óêðà¿íè ¹ 2-05/5 â³ä 8.06.2005 ðîêó Âèäàííÿ çàðåºñòðîâàíî â Äåðæàâíîìó êîì³òåò³ ³íôîðìàö³éíî¿ ïîë³òèêè, òåëåáà÷åííÿ òà ðàä³îìîâëåííÿ Óêðà¿íè. Ðåºñòðàö³éíå ñâ³äîöòâî ñåð³ÿ ÊÂ ¹ 9978 â³ä 21.06.2005 ðîêó © Îäåñüêèé íàö³îíàëüíèé óí³âåðñèòåò ³ìåí³ ². ². Ìå÷íèêîâà, 2010
3 ÇÌ²ÑÒ ÌÅÄ²À-ÐÅÊËÀÌÀ ÒÀ PR Íàòàëÿ Êóòóçà. Ïîë³òè÷íà àíòèðåêëàìà: âïëèâîâèé àñïåêò .........6 Ëþäìèëà Åãîðîâà. Äèñêóðñ ìàññ-ìåäèà ñêâîçü ïðèçìó èìèäæåâûõ òåêñòîâ ........................................................................16 Àíàñòàñ³ÿ Ê³ñåëüîâà. ²ì³äæåâèé òèï «Ñâ³é» ó ñèñòåì³ ðîçâàæàëüíîãî òåëåäèñêóðñó ..........................................................24 Ìàêñèì Äåì÷åíêî. Ðåêëàìà ÿê ÷èííèê ôîðìóâàííÿ ìîòèâàö³¿ ïîâåä³íêè ñïîæèâà÷à .....................................................................37 ÌÅÄ²À-ÑÓ×ÀÑÍ²ÑÒÜ Àëëà Áàøóê. ²äåîëîã³÷íå ï³ä´ðóíòÿ ³íôîðìàö³éíîãî ñóñï³ëüñòâà ......................................................................................46 Ñâ³òëàíà Áåëüêîâà. Ïðîáëåìè æóðíàë³ñòñüêî¿ æàíðîëîã³¿ ó ñâ³òë³ íåêëàñè÷íèõ òà ïîñòíåêëàñè÷íèõ íàóêîâèõ ïàðàäèãì .....55 Îëüãà Áèêîâà. Æàíðîâî-ñòèëüîâ³ îñîáëèâîñò³ ðåïîðòàæóðîçñë³äóâàííÿ â ñó÷àñí³é óêðà¿íñüê³é ïðåñ³ ..................................65 Ïàâëî Ì³ðîøíè÷åíêî. Àâòîðñüêå ðàä³îìîâëåííÿ â Óêðà¿í³: ñïðîáà òèïîëîã³çàö³¿ .......................................................................74 Ìàéÿ Íàãîðíÿê. Îñíîâí³ ÷èííèêè åôåêòèâíîñò³ çàãîëîâêîâîãî êîìïëåêñó õðîí³êàëüíîãî ïîâ³äîìëåííÿ (íà ìàòåð³àëàõ ³íôîðìàö³éíèõ ïåðåäà÷ ïåðøî¿ ïðîãðàìè Íàö³îíàëüíî¿ ðàä³îêîìïàí³¿ Óêðà¿íè) ..................................................................81 Îëåã Ïàðõ³òüêî. Ñèñòåìà ñó÷àñíèõ æóðíàë³ñòñüêèõ æàíð³â: íîâ³ àñïåêòè ïèòàííÿ .....................................................................93 Îêñàíà Ïî÷àïñüêà-Êðàñóöüêà. Ñó÷àñí³ äðóêîâàí³ ïåð³îäè÷í³ âèäàííÿ òà ¿õ ²íòåðíåò-âåðñ³¿: ôàêòîðè, ùî çàáåçïå÷óþòü óñï³øíó ³íòåãðàö³þ â ñó÷àñíèé ìåä³à-ïðîñò³ð ............................108 Íàòàëÿ Ñàíàêîºâà, ²ííà Ñòàùóê. Äèòÿ÷à æóðíàë³ñòèêà â óìîâàõ ë³òíüîãî òàáîðó: òåîðåòèêî-ïðèêëàäí³ àñïåêòè ...........113
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Ä³àëîã : Ìåä³à-ñòóä
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