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174<br />

ÌÅIJÀ-ÌÎÂÀ<br />

ð³âíåì àêòèâíîñò³ îïðàöüîâóº öþ ïðîáëåìó ïðîòÿãîì âñ³º¿ ñâ ³ñòîð³¿.<br />

Îáãîâîðåííÿ çàëåæíîñò³ ìîâè â³ä ïîçàìîâíèõ ôàêòîð³â äàâíî âæå<br />

ñòàëî çàãàëüíèì ì³ñöåì. Ó íàøîìó äîñë³äæåíí³ ìîâà éäå ïðî êîíêðåòíèé<br />

âèïàäîê åâîëþö³¿ çíà÷åííÿ ñë³â ïðîòÿãîì êîðîòêîãî ³ñòîðè÷íîãî<br />

ïåð³îäó, ó çâ’ÿçêó ³ç çì³íîþ ñîö³îêóëüòóðíî¿ ïàðàäèãìè, ïîâ’ÿçàíî¿ ³ç<br />

ïîë³òè÷íèìè ðåàë³ÿìè â êðà¿í³. Çì³íà ñâ³òîãëÿäíèõ îð³ºíòèð³â ³ ñîö³àëüíèõ<br />

îö³íîê ÷³òêî â³äáèëàñÿ íà çàãàëüí³é õàðàêòåðèñòèö³ ñëîâîñïîëó÷åííÿ<br />

«ëþá³ äðóç³», ÿêå ñòàëî çíàêîì ö³ëî¿ åïîõè ³ ïðîäîâæóº<br />

åêñïëóàòóâàòèñÿ æóðíàë³ñòàìè é äî òåïåð.<br />

Óêðà¿íñüêå ñóñï³ëüñòâî, ïåðåáóâàþ÷è â ïîñò³éíîìó âêëþ÷åíí³ â<br />

ïîë³òè÷íèé êîíòåêñò, íå âòðà÷ຠ³íòåðåñó äî ïðåöåäåíòíîãî ôåíîìåíó<br />

«ëþá³ äðóç³», îñê³ëüêè ìຠôîíä ñï³ëüíîãî çíàííÿ, òàê çâàí³ «íåâåðáàë³çîâàí³<br />

ïðåñóïîçèö³¿». Òàêîþ «íåâåðáàë³çîâàíîþ ïðåñóïîçèö³ºþ»<br />

âèñòóïຠÏîìàðàí÷åâà ðåâîëþö³ÿ ç³ ñâîºþ ðèòîðèêîþ òà ³äåîëî㳺þ.<br />

Ó ìèíóëå í³áèòî â³ä³éøëà åïîõà ïîìàðàí÷åâî¿ ðåâîëþö³¿, ÿêà çàëèøèëà<br />

ïî ñîá³ íå ò³ëüêè ñïîãàäè ïðî ñïëåñê íàðîäíî¿ åíåð㳿 ³ íåáàéäóæîñò³<br />

äî äîë³ êðà¿íè. Öåé ïåð³îä çíàéøîâ â³äáèòîê â îêðåìèõ<br />

äîñë³äæåííÿõ ë³íãâ³ñòè÷íîãî ñïðÿìóâàííÿ [7] òà æóðíàë³ñòñüêî¿ ïðîáëåìàòèêè<br />

[2].<br />

Ó êîíòåêñò³ ïîìàðàí÷åâî¿ ðåâîëþö³¿ ñòâîðþâàëàñü íîâà ³äåîëîã³ÿ,<br />

ÿêà «îñó÷àñíþâàëà äîáðå çàáóò³ ñòàð³ ôîðìè, â³äðîäæóâàëà ³äåéí³,<br />

êîíñîë³äîâàí³ îñíîâè äëÿ ÷åðãîâî¿ ïîðö³¿ ñóñï³ëüíî¿ åíåðãåòèêè<br />

îíîâëåííÿ» [5, 20].<br />

Ñåðåä øèðîêî ðîçïîâñþäæóâàíèõ åòèêåòíèõ ôîðìóë ïîáóòóâàëè<br />

ó çâåðòàííÿõ íàðîäíîãî ë³äåðà òàê³: ìîÿ íàö³ÿ, ìî¿ äðóç³, ìîÿ Óêðà¿íà,<br />

ìî¿ ëþá³, äîðîãà ïîìàðàí÷åâà ãðîìàäî. Íàéá³ëüø ÷àñòî âæèâàíèì çàëèøàëîñü<br />

çâåðòàííÿ ëþá³ äðóç³, ðåôåðåíö³éíèé ïëàí ÿêîãî ïåðâ³ñíî<br />

ïîçíà÷àëî ëþäåé îòî÷åííÿ Ïðåçèäåíòà ³ âçàãàë³ âñþ óêðà¿íñüêó ãðîìàäó,<br />

ïðèíàéìí³ òó ¿¿ ÷àñòèíó, ÿêà ñïðèéìàëà Â. Þùåíêà ÿê ñâîãî<br />

Ïðåçèäåíòà. Ñåìàíòèêà «ëþáèõ äðóç³â» ö³ëêîì î÷åâèäíà: êð³ì äåíîòàòèâíîãî<br />

ñìèñëó, çàêð³ïëåíîãî çà öèì ñëîâîñïîëó÷åííÿì, äîäàºòüñÿ<br />

êîíîòàòèâíå çíà÷åííÿ ó âèãëÿä³ ïîçèòèâíî¿ åêñïðåñ³¿. Áàãàòîðàçîâî<br />

ïîâòîðåí³ çâåðòàííÿ «ëþá³ äðóç³» ñïî÷àòêó ñïðèéìàëèñü ÿê «íîâà ñòèë³ñòèêà,<br />

ì’ÿê³ ³íòèìí³ ³íòîíàö³¿ ñï³ëêóâàííÿ âëàäè ç íàðîäîì» [7, 42].<br />

Çãîäîì öå ñëîâîñïîëó÷åííÿ ïîñòóïîâî ïî÷àëî âæèâàòèñÿ ÿê ìåòîí³ì³÷íèé<br />

ïåðåíîñ, ñàìîñò³éíî, íà ïîçíà÷åííÿ ñàìîãî Â. Þùåíêà. Ïåðèôðàç<br />

«ëþá³ äðóç³» ïî÷èíຠâòðà÷àòè çíà÷åííÿ åìïàò³¿ òà óîñîáëþº â

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