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172<br />
ÌÅIJÀ-ÌÎÂÀ<br />
ãåðîÿ, îñê³ëüêè ïðè öüîìó áóäå ïîðóøåíà êîíâåíö³ÿ ì³æ àâòîðîì òà<br />
ðåöèﳺíòîì. Ãîëîâíèì ìîòèâîì çâåðíåííÿ äî ïîðòðåòíîãî ïîäàííÿ<br />
³íôîðìàö³¿ º áàæàííÿ íàö³¿ äî ñàìî³äåíòèô³êàö³¿. Ïîðòðåòíèé íàðèñ<br />
— îäèí ³ç íàéåôåêòèâí³øèõ æàíð³â ó ñèñòåì³ ìàñ-ìåä³à, äå ôîðìóºòüñÿ<br />
ïîçèòèâíå óÿâëåííÿ ïðî ãîëîâíîãî ãåðîÿ ÿê ïðåäñòàâíèêà<br />
ïåâíî¿ íàö³¿.<br />
Á²Á˲ÎÃÐÀÔ²ß<br />
1. Áîãîìîëîâà Í. Í. Ñîöèàëüíàÿ ïñèõîëîãèÿ ìàññîâîé êîììóíèêàöèè :<br />
[ó÷åáí. ïîñîáèå] / Í. Í. Áîãîìîëîâà. — Ì. : Àñïåêò Ïðåññ, 2008. — 191 ñ.<br />
2. Âîðîíîâà Ì. Þ. Ïåðñîíàæ ÿê ñêëàäíà çì³ñòîâà êàòåãîð³ÿ â ïóáë³öèñòè÷íîìó<br />
ïîðòðåò³ [Åëåêòðîííèé ðåñóðñ] / Ì. Þ. Âîðîíîâà. — Ðåæèì äîñòóïó :<br />
http://journlib.univ.kiev.ua/index.php?act=article&article=1445<br />
3. Ïàâëþê Ë. Ñ. Ðèòîðèêà, ³äåîëîã³ÿ, ïåðñóàçèâíà êîìóí³êàö³ÿ / Ë. Ñ. Ïàâëþê.<br />
— Ëüâ³â : ÏÀ²Ñ. 2007. — 168 ñ.
172 ÌÅIJÀ-ÌÎÂÀ ãåðîÿ, îñê³ëüêè ïðè öüîìó áóäå ïîðóøåíà êîíâåíö³ÿ ì³æ àâòîðîì òà ðåöèﳺíòîì. Ãîëîâíèì ìîòèâîì çâåðíåííÿ äî ïîðòðåòíîãî ïîäàííÿ ³íôîðìàö³¿ º áàæàííÿ íàö³¿ äî ñàìî³äåíòèô³êàö³¿. Ïîðòðåòíèé íàðèñ — îäèí ³ç íàéåôåêòèâí³øèõ æàíð³â ó ñèñòåì³ ìàñ-ìåä³à, äå ôîðìóºòüñÿ ïîçèòèâíå óÿâëåííÿ ïðî ãîëîâíîãî ãåðîÿ ÿê ïðåäñòàâíèêà ïåâíî¿ íàö³¿. Á²Á˲ÎÃÐÀÔ²ß 1. Áîãîìîëîâà Í. Í. Ñîöèàëüíàÿ ïñèõîëîãèÿ ìàññîâîé êîììóíèêàöèè : [ó÷åáí. ïîñîáèå] / Í. Í. Áîãîìîëîâà. — Ì. : Àñïåêò Ïðåññ, 2008. — 191 ñ. 2. Âîðîíîâà Ì. Þ. Ïåðñîíàæ ÿê ñêëàäíà çì³ñòîâà êàòåãîð³ÿ â ïóáë³öèñòè÷íîìó ïîðòðåò³ [Åëåêòðîííèé ðåñóðñ] / Ì. Þ. Âîðîíîâà. — Ðåæèì äîñòóïó : http://journlib.univ.kiev.ua/index.php?act=article&article=1445 3. Ïàâëþê Ë. Ñ. Ðèòîðèêà, ³äåîëîã³ÿ, ïåðñóàçèâíà êîìóí³êàö³ÿ / Ë. Ñ. Ïàâëþê. — Ëüâ³â : ÏÀ²Ñ. 2007. — 168 ñ.
173 ÓÄÊ 007 : 304 : 070 : 81’42 Àëëà ªâãðàôîâà «ËÞÁ² ÄÐÓDz» ßÊ ÏÐÅÖÅÍÄÅÍÒÍÈÉ ÔÅÍÎÌÅÍ Ó ÑÓ×ÀÑÍÎÌÓ ÏÓÁ˲ÖÈÑÒÈ×ÍÎÌÓ ÊÎÍÒÅÊÑÒ² Ó ñòàòò³ ðîçãëÿäàºòüñÿ åâîëþö³ÿ êîíöåïòóàëüíîãî ñìèñëó ñëîâîñïîëó- ÷åííÿ «ëþá³ äðóç³» ó ñó÷àñíîìó ñîö³îêóëüòóðíîìó äèñêóðñ³. Êëþ÷îâ³ ñëîâà: ïðåöåäåíòíèé ôåíîìåí, åìîö³îãåííèé òåêñò.  ñòàòüå ðàññìàòðèâàåòñÿ ýâîëþöèÿ êîíöåïòóàëüíîãî ñìûñëà ñëîâîñî- ÷åòàíèÿ «ëþá³ äðóç³» ñîöèîêóëüòóðíîì äèñêóðñå. Êëþ÷åâûå ñëîâà: ïðåöåäåíòíûé ôåíîìåí, ýìîöèîãåííûé òåêñò. The article deals with the evolution of conceptual sense of the word-combination «Lubi druzy» in modern social-culture discourse. Key words: precedent phenomenon, emotive text. Ç’ÿâèâøèñü ó ïóáë³÷íèõ âèñòóïàõ òåïåð âæå åêñ-ïðåçèäåíòà Â. À. Þùåíêà, òðàäèö³éíå çâåðòàííÿ «ëþá³ äðóç³» ïåðåæèëî òðàíñôîðìàö³þ ÿê äåíîòàòèâíîãî, òàê ³ êîíîòàòèâíîãî çì³ñòó. Ñóòòºâèì º òå, ùî íà ðàç³ ïåðâèííèé çì³ñò öüîãî ñëîâîñïîëó÷åííÿ ó ïóáë³öèñòè÷íèõ êîíòåêñòàõ, ç îäíîãî áîêó, äåâàëüâóºòüñÿ ³ âòðà÷ຠñâîþ åíåðã³þ, à ç ³íøîãî áîêó, áóäó÷è âæå çì³íåíèì, ïðîäîâæóº òèðàæóâàòèñÿ íà ãàçåòíèõ øïàëüòàõ. Ìåòà ñòàòò³ — ðîçãëÿíóòè åâîëþö³þ êîíöåïòóàëüíîãî ñìèñëó àëþçèâíîãî âêëþ÷åííÿ «ëþá³ äðóç³» ó ñó÷àñíèé ïóáë³öèñòè÷íèé êîíòåêñò. Íîâèçíà ðîáîòè. ³äñóòí³ñòü ïîä³áíîãî ðîäó äîñë³äæåíü ùîäî äèíàì³êè ôóíêö³îíóâàííÿ êîíêðåòíîãî ñëîâîñïîëó÷åííÿ «ëþá³ äðóç³», ÿêå ñòàëî øèðîêî âæèâàíèì ó ïîë³òè÷íîìó äèñêóðñ³. Äîñë³äæåííÿ äຠçìîãó ïðî³ëþñòðóâàòè äèíàì³êó ñìèñëîâîãî íàïîâíåííÿ ñëîâîñïîëó÷åííÿ-çâåðòàííÿ «ëþá³ äðóç³» â ïåâíèé ³ñòîðè÷íèé ïåð³îä ÿê âèÿâ «âòðó÷àííÿ» â ìîâó åêñòðàë³íãâ³ñòè÷íèõ ôàêòîð³â, ùî óâèðàçíþº àêòóàëüí³ñòü íàøî¿ ðîçâ³äêè. Ïðîáëåìà çâ’ÿçêó ìîâè é ëþäñüêîãî êîëåêòèâó çàëèøàºòüñÿ àêòóàëüíîþ äëÿ âñ³õ ïîêîë³íü ³ íàðîä³â. Òðàäèö³éíà ë³íãâ³ñòèêà ç ð³çíèì © Àëëà ªâãðàôîâà, 2010
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