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164 ÌÅÄ²À-ÌÎÂÀ 3. Ñåìåíþê Î. À. ßçûê ýïîõè è åãî îòðàæåíèå â ñàòèðèêî-þìîðèñòè÷åñêîì òåêñòå / Î. À. Ñåìåíþê. — Êèðîâîãðàä : ÐÈÖ ÊÃÏÓ èìåíè Â. Âèííè÷åíêî, 2001. — 368 ñ. 4. Ñìåòàíèíà Ñ. È. Ìåäèà-òåêñò â ñèñòåìå êóëüòóðû (äèíàìè÷åñêèå ïðîöåññû â ÿçûêå è ñòèëå æóðíàëèñòèêè êîíöà ÕÕ âåêà) / Ñ. È. Ñìåòàíèíà. — Ì. : Èçä-âî Ìèõàéëîâà Â. À., 2002. — 383 ñ.
165 ÓÄÊ 007 : 304 : 070. 41 ÌÅÄ²À-ÏÓÁË²ÖÈÑÒÈÊÀ ²ííà Ãàâðèëþê ÀÂÒÎÑÒÅÐÅÎÒÈÏÍÈÉ ÎÁÐÀÇ ÓÊÐÀ¯ÍÖß Â ÏÎÐÒÐÅÒÍÎÌÓ ÍÀÐÈÑ² Ó ñòàòò³ ðîçãëÿíóòî ïðèíöèïè ôîðìóâàííÿ îáðàçó óêðà¿íöÿ â ïîðòðåòíîìó íàðèñ³. Íàãîëîøåíî íà òîìó, ùî ïîðòðåòíèé íàðèñ — îäèí ³ç æàíð³â, äå îáðàç ãîëîâíîãî ãåðîÿ ïîäàºòüñÿ ñòåðåîòèï³çîâàíî ³ ñêëàäàºòüñÿ ³ç ïîçèòèâíèõ ìîäóñ³â. Êëþ÷îâ³ ñëîâà: àâòîñòåðåîòèï, îáðàç, ïîðòðåòíèé íàðèñ. Â ñòàòüå ðàñìîòðåíû ïðèíöèïû ôîðìèðîâàíèÿ îáðàçà óêðàèíöà â ïîðòðåòíîì î÷åðêå. Ïîä÷åðêíóòî, ÷òî ïîðòðåòíûé î÷åðê — îäèí èç æàíðîâ, ãäå îáðàç ãëàâíîãî ãåðîÿ ïîäàåòñÿ ñòåðåîòèïíî è ñîñòîèò èç ïîëîæèòåëüíûõ ìîäóñîâ. Êëþ÷åâûå ñëîâà: àâòîñòåðåîòèï, îáðàç, ïîðòðåòíûé î÷åðê. Autostereotype image of a Ukrainian in a portrait essay. The formation principles of a Ukrainian image are viewed. It is stressed out that a portrait essay is one of the genres, where the image of a main character is stereotyped. It cjnsists of positive traits. Key words: autostereotype, image, portrait essay. Äîñë³äæåííÿ ñòåðåîòèï³çîâàíîãî ïîäàííÿ îáðàçó óêðà¿íöÿ êð³çü ïðèçìó ïîðòðåòíîãî íàðèñó, íà íàøó äóìêó, àêòóàëüíå, îñê³ëüêè íàðèñ — öå îäèí ³ç æàíð³â, äå äèäàêòè÷íà ôóíêö³ÿ º ïð³îðèòåòíîþ, à îòæå, ñàìå ïîòðåòíèé íàðèñ ç-ïîì³æ ñèñòåìè æàíð³â ñó÷àñíî¿ óêðà- ¿íñüêî¿ æóðíàë³ñòèêè ÷è íå íàéãëèáøå ôîðìóº óÿâëåííÿ ïðî óêðà- ¿íñüêó ñï³ëüíîòó. Îñîáëèâî àêòóàëüíîþ º öÿ òåìà äëÿ ìåä³à-îñâ³òè, áî ñïðèÿº ïîãëèáëåííþ ðîçóì³ííÿ ïðèíöèï³â ïîáóäîâè ïîðòðåòíîãî íàðèñó. Ðîçãëÿä îñîáëèâîñòåé ôîðìóâàííÿ îáðàçó óêðà¿íöÿ ó ñèñòåì³ ïîòðåòíîãî íàðèñó º â³äíîñíî íîâèì, îñê³ëüêè öåé øàð ùå íå áóâ © ²ííà Ãàâðèëþê, 2010
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Ì²Í²ÑÒÅÐÑÒÂÎ ÎÑÂ²Ò
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3 ÇÌ²ÑÒ ÌÅÄ²À-ÐÅÊËÀ
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5 Òåòÿíà Àíäð³ÿø. Äè
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Í. Êóòóçà. Ïîë³òè÷í
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Ë. Åãîðîâà. Äèñêóðñ
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À. Ê³ñåëüîâà. ²ì³äæ
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37 ÓÄÊ 007 : 304 : 004.9 Ìàê
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Ì. Äåì÷åíêî. Ðåêëàì
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À. Áàøóê. ²äåîëîã³÷
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55 ÓÄÊ 007 : 304 : 070 Ñâ³ò
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Ñ. Áåëüêîâà. Ïðîáëå
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Ã. Ñèíè÷è÷, À. ßöåíê
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Ä³àëîã : Ìåä³à-ñòóä
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