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118<br />
ÓÄÊ 007 : 304 : 070. 41<br />
Íàòàëÿ Ôåíüêî<br />
<br />
²ÍÒÅÐÒÅÊÑÒ ÀÂÒÎÐÑÜÊί ÊÎËÎÍÊÈ ÒÀ ×ÈÒÀÖÜÊÅ ÊÎËÎ:<br />
ÐÅÄÀÊÒÎÐÑÜÊÈÉ ÀÑÏÅÊÒ<br />
Ó ñòàòò³ äîñë³äæóþòüñÿ ³íòåðòåêñòóàëüí³ çâ’ÿçêè â êîëóìí³ñòèö³ òà<br />
¿õí³é âïëèâ íà ôîðìóâàííÿ ÷èòàöüêîãî êîëà. Ïîäàºòüñÿ ðåäàêòîðñüêèé àñïåêò<br />
ðîçóì³ííÿ óñï³øíî¿ âçàºìî䳿 àâòîðà-êîëóìí³ñòà é ÷èòà÷à.<br />
Êëþ÷îâ³ ñëîâà: ³íòåðòåêñò, àâòîðñüêà êîëîíêà, ÷èòàöüêå êîëî.<br />
 ñòàòüå èññëåäóþòñÿ èíòåðòåêñòóàëüíûå ñâÿçè â êîëóìíèñòèêå è èõ<br />
âëèÿíèå íà ôîðìèðîâàíèå ÷èòàòåëüñêîãî êðóãà. Ïîäà¸òñÿ ðåäàêòîðñêèé<br />
àñïåêò ïîíèìàíèÿ óñïåøíîãî âçàèìîäåéñòâèÿ àâòîðà-êîëóìíèñòà è ÷èòàòåëÿ.<br />
Êëþ÷åâûå ñëîâà: èíòåðòåêñò, àâòîðñêàÿ êîëîíêà, ÷èòàòåëüñêèé êðóã.<br />
The article studies intertextual connections in columnistics and their influence<br />
on forming the readers’ groups. Editor’s aspect of understanding the successive cooperation<br />
between the author of a column and its reader is presented.<br />
Key words: intertext, author’s column, readers’ group.<br />
Îñòàíí³ìè ðîêàìè êîëóìí³ñòèêà âñå âïåâíåí³øå çàéìຠñâîþ<br />
í³øó â íàö³îíàëüí³é æóðíàë³ñòèö³. Âèäàííÿ, ÿê³ ñòð³ìêî íàáèðàþòü<br />
ºâðîïåéñüêîãî âèãëÿäó, ïðîñòî íå ìîæóòü îá³éòèñÿ áåç àâòîðñüêèõ êîëîíîê.<br />
ßê çàçíà÷ຠÂ. Ì. Ãàëè÷, «³ì³äæ ïåð³îäè÷íîãî âèäàííÿ çíàõîäèòüñÿ<br />
â ïðÿì³é çàëåæíîñò³ â³ä ð³âíÿ àâòîðèòåòó é îñâ³÷åíîñò³ àâòîð³â<br />
êîëîíîê, ¿õ ïðîãðåñèâíîãî ìèñëåííÿ é êîìóí³êàòèâíî¿ êîìïåòåíö³¿,<br />
ìîâíî¿ êóëüòóðè é ìàéñòåðíîñò³, ïñèõîëîã³÷íîãî âïëèâó íà ðåöèﳺíòà»<br />
[2, 225]. À ãîëîâíå, öåé íîâèé äëÿ ïîñòðàäÿíñüêî¿ æóðíàë³ñòèêè<br />
æàíð ñïðèéíÿâ óêðà¿íñüêèé ÷èòà÷, ÿêèé â ñèëó ñâî¿õ ìåíòàëüíèõ îñîáëèâîñòåé<br />
ëþáèòü ùèð³ ðîçìîâè ç äàâí³ì ïðèÿòåëåì.<br />
Ðàäÿíñüêà æóðíàë³ñòèêà íå çíàëà òàêîãî æàíðó, çà âèíÿòêîì õ³áà<br />
ùî «êîëîíêè ðåäàêòîðà», ÿêà ò³ëüêè çà ôîðìîþ ñõîæà íà ñó÷àñí³ êîëóìí³ñòè÷í³<br />
òâîðè. Íà ïî÷àòêó 90-õ ðîê³â ñîö³àëüíî-ïîë³òè÷í³ çì³íè<br />
â Óêðà¿í³ (òà é íà âñüîìó ïîñòðàäÿíñüêîìó ïðîñòîð³) ïðèçâåëè äî çì³í<br />
© Íàòàëÿ Ôåíüêî, 2010