Ä ² À Ë Î Ã

108
ÓÄÊ 007 : 304: 659. 3
Îêñàíà Ïî÷àïñüêà-Êðàñóöüêà
ÑÓ×ÀÑͲ ÄÐÓÊÎÂÀͲ ÏÅвÎÄÈ×Ͳ ÂÈÄÀÍÍß ÒÀ ¯Õ
²ÍÒÅÐÍÅÒ-ÂÅÐѲ¯: ÔÀÊÒÎÐÈ, ÙÎ ÇÀÁÅÇÏÅ×ÓÞÒÜ
ÓÑϲØÍÓ ²ÍÒÅÃÐÀÖ²Þ Â ÑÓ×ÀÑÍÈÉ ÌÅIJÀ-ÏÐÎÑÒ²Ð
Ó ñòàòò³ éäåòüñÿ ïðî îñîáëèâîñò³ ñï³â³ñíóâàííÿ äðóêîâàíèõ ïåð³îäè÷íèõ
âèäàíü òà ¿õ ²íòåðíåò-âåðñ³é. Îñîáëèâó óâàãó çâåðíåíî íà ôàêòîðè, ùî çàáåçïå÷óþòü
óñï³øíó ³íòåãðàö³þ îáîõ òèï³â âèäàíü ó ñó÷àñíèé ìåä³à-ïðîñò³ð.
Êëþ÷îâ³ ñëîâà: ïåð³îäè÷í³ âèäàííÿ, ²íòåðíåò-âèäàííÿ, âåá-áëîã, ìîáëîã,
ìåä³à-ïðîñò³ð, ³íòåãðàö³ÿ.
 ñòàòüå ðå÷ü èäåò îá îñîáåííîñòÿõ ñîñóùåñòâîâàíèÿ ïå÷àòíûõ ïåðèîäè÷åñêèõ
èçäàíèé è èõ Èíòåðíåò-âåðñèé. Îñîáåííîå âíèìàíèå îáðàùàåòñÿ
íà ôàêòîðû, êîòîðûå îáåñïå÷èâàþò óñïåøíóþ èíòåãðàöèþ îáîèõ òèïîâ èçäàíèé
â ñîâðåìåííîå ìåäèà-ïðîñòðàíñòâî.
Êëþ÷åâûå ñëîâà: ïåðèîäè÷åñêèå èçäàíèÿ, Èíòåðíåò-èçäàíèÿ, âåá-áëîã,
ìîáëîã, ìåäèà-ïðîñòðàíñòâî, èíòåãðàöèÿ.
The article deals with the peculiarities of coexisting of modern periodical print
editions and their Internet-versions. The main attention is paid on the factors, which
provides the successful integration of the both types of editions in modern mediaspace.
Key words: periodical editions, Internet-edition, webblog, moblog, media-space,
integration.
Îñíîâíà ìåòà æóðíàë³ñòèêè — çàáåçïå÷óâàòè ³íôîðìàö³ºþ, êîòðà º
íåîáõ³äíîþ äëÿ òîãî, ùîá íàñåëåííÿ ìîãëî ïî÷óâàòè ñåáå â³ëüíèì ³ ñàìîðåãóëüîâàíèì.
Ñüîãîäí³, êîëè ïðàâî íà ñâîáîäó ñëîâà, çàô³êñîâàíå
ó êîíñòèòóö³ÿõ óñ³õ äåìîêðàòè÷íèõ êðà¿í, ðåàë³çóºòüñÿ â³ëüíî é áåçïåðåøêîäíî,
ðèíîê ïåð³îäè÷íèõ äðóêîâàíèõ âèäàíü ðàç ³ íàçàâæäè ïîçáóâñÿ
ÿâèùà äåô³öèòó òîâàðó. Âîäíî÷àñ, ñüîãîäí³ â îêðåìèõ êðà¿íàõ
ñâ³òó ñïîñòåð³ãàºòüñÿ òåíäåíö³ÿ ïîÿâè ³íøîãî, ïðîòèëåæíîãî äî äåô³öèòó
òîâàðó ÿâèùà — ÿâèùà äåô³öèòó ïîêóïöÿ. Ñïîñòåð³ãàºòüñÿ öÿ
òåíäåíö³ÿ ó òèõ êðà¿íàõ, äå íàóêîâî-òåõí³÷íèé ïðîãðåñ (ÍÒÏ) ïðèçâ³â
äî ïîâíîãî çàáåçïå÷åííÿ íàñåëåííÿ ïåðñîíàëüíèìè êîìï’þòåðàìè
© Îêñàíà Ïî÷àïñüêà-Êðàñóöüêà, 2010