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SWOT analiza.pdf

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1. Šta je <strong>SWOT</strong> <strong>analiza</strong><br />

Metod u strateškom planiranju koji se koristi u cilju evaluacije:<br />

• Prednosti i slabosti preduzeća (interni faktori)<br />

• Pretnji i mogućnosti iz okruženja (eksterni faktori)<br />

Omogućava da se biznis u potpunosti definiše na osnovu faktora<br />

koji imaju najviše uticaja na poslovanje

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