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3.7 信度分析 ········································································· 49 第四章資料分析 ······································································· 50 4.1 信度分析 ········································································· 50 4.2 樣本之基本特性描述 ·························································· 50 4.3 驗證假設 ········································································ 55 第五章結論與建議 ································································ 131 5.1 研究結論 ········································································ 131 5.1.1 不同顧客特性在王品集團連鎖餐廳之消費行為有顯著差異性 · 131 5.1.2 不同顧客特性在王品集團連鎖餐廳之顧客對企業形象滿意度有顯著性差異 ·············································································· 131 5.1.3 不同顧客特性在王品集團連鎖餐廳之顧客對行銷組合滿意度有顯著性差異 ··············································································· 133 5.1.4 不同顧客特性在王品集團連鎖餐廳之顧客對服務滿意度有顯著性差異 ····················································································· 133 5.2 建議 ·············································································· 134 第六章參考文獻 ··································································· 136 附錄問卷調查 ······································································ 144 IV
圖目錄圖 1 研究流程圖 ……………………………………………………………4 圖 2 研究架構圖 ……………………………………………………………..45 V
Page 1 and 2: 元培科技大學企業管
Page 3 and 4: 目錄摘要第一章緒論
Page 5: 2.4.5 顧客忠誠度的衡
Page 9 and 10: 表 25 王品集團連鎖餐
Page 11 and 12: 第一章緒論 1.1 研究背
Page 13 and 14: 1.2 研究目的本研究採
Page 15 and 16: 第二章文獻探討 2.1 王
Page 17 and 18: 的激勵之下 , 每一個
Page 19 and 20: 1993 年成立王品台塑
Page 21 and 22: 7 家直營店 , 南部地區
Page 23 and 24: 資料來源 : 本研究整
Page 25 and 26: 現在的原物料上漲王
Page 27 and 28: 集團其他地區的餐廳
Page 29 and 30: 練、管理師 ( 基礎、
Page 31 and 32: 調新鮮自然與原汁原
Page 33 and 34: 式印象 , 將法式料理
Page 35 and 36: 十二鍋採取單一定價
Page 37 and 38: 天的生活。一旦王品
Page 39 and 40: 產品或服務能高過顧
Page 41 and 42: 估反應 , 表示顧客對
Page 43 and 44: 益。Jones & Sasser(1995) 認為
Page 45 and 46: 客也達到他們的需求
Page 47 and 48: 因素 , 這兩項因素對
Page 49 and 50: 有正面的效果。意謂
Page 51 and 52: 品牌形象 (Brand Image): 消
Page 53 and 54: P.Z.B (1985) Lewis (1991) Lawton(19
Page 55 and 56: 第三章研究方法 3.1 研
Page 57 and 58:
第五部分關於王品集
Page 59 and 60:
3.7 信度分析所謂信度
Page 61 and 62:
述 , 結果如表 6 所示 ,
Page 63 and 64:
24%,501~700 元的受訪者中
Page 65 and 66:
901 元以上 33% 4.3 驗證假
Page 67 and 68:
迴歸殘差總數 2.564 22.24
Page 69 and 70:
企業形象滿意度為最
Page 71 and 72:
46~55 歲 4.00 56 歲以上 4.00
Page 73 and 74:
善的設備與服務高 .
Page 75 and 76:
其他 3.85 軍公教 4.75 商 4
Page 77 and 78:
質保證 , 令人感到信
Page 79 and 80:
30001 元 -40000 元 3.86 40001 元
Page 81 and 82:
一個月一次 4.00 2-3 個
Page 83 and 84:
半年一次 4.62 H4-7: 針對
Page 85 and 86:
員服務態度良好 301-500
Page 87 and 88:
大專 . 大學 4.09 研究所
Page 89 and 90:
本研究利用變異數分
Page 91 and 92:
研究所以上 3.67 H5-11: 針
Page 93 and 94:
表 33 王品集團連鎖餐
Page 95 and 96:
本研究利用變異數分
Page 97 and 98:
300 元以下 3.25 301-500 元 3.
Page 99 and 100:
表 44 王品集團連鎖餐
Page 101 and 102:
501-700 元 3.52 701-900 元 3.58 9
Page 103 and 104:
16~25 歲 5.11 26~35 歲 3.69 36~45
Page 105 and 106:
36~45 歲 3.88 46~55 歲 4.44 56
Page 107 and 108:
56 歲以上 3.00 15 歲以下
Page 109 and 110:
大專 . 大學 4.26 研究所
Page 111 and 112:
中小學 4.20 準時提供
Page 113 and 114:
飲區舒適開闊」上 ,
Page 115 and 116:
餐飲業 4.27 自由業 4.20
Page 117 and 118:
學生 4.23 其他 3.80 軍公
Page 119 and 120:
軍公教 4.75 整體而言 ,
Page 121 and 122:
10001 元 -20000 元 4.43 20001 元
Page 123 and 124:
40001 元以上 4.17 10000 元
Page 125 and 126:
務感到滿意 20001 元 -3000
Page 127 and 128:
2-3 個月一次 4.28 半年
Page 129 and 130:
2-3 天 4.00 4-7 天 4.00 準時
Page 131 and 132:
價格相比較相當值得
Page 133 and 134:
501-700 元 4.31 701-900 元 4.31 9
Page 135 and 136:
300 元以下 4.50 301-500 元 4.
Page 137 and 138:
本研究利用 T 檢定 , 如
Page 139 and 140:
學生 3.82 其他 3.93 H7-5: 針
Page 141 and 142:
第五章結論與建議 5.1
Page 143 and 144:
以下」顯著性最高 ,
Page 145 and 146:
質、設施等價值相同
Page 147 and 148:
Loyalty,” Journal of Marketing, V
Page 149 and 150:
35. Kotler (1999)Kotler, P., Market
Page 151 and 152:
二、中文文獻 1. 張淑
Page 153 and 154:
10. 聚北海道昆布鍋 - h
Page 155 and 156:
6. 王品集團連鎖餐廳
Page 157 and 158:
17. 引導標示的呈現 (
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