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2.2.5 聚 北 海 道 昆 布 鍋 ························································ 21
2.2.6 藝 奇 ········································································· 22
2.2.7 夏 慕 尼 ······································································· 22
2.2.8 品 田 牧 場 日 式 豬 排 ‧ 咖 哩 ··············································· 23
2.2.9 石 二 鍋 ······································································· 24
2.2.10 舒 果 ········································································ 25
2.2.11 曼 咖 啡 ····································································· 26
2.3 顧 客 滿 意 度 ······································································ 27
2.3.1 顧 客 滿 意 度 定 義 ··························································· 27
2.3.2 顧 客 滿 意 度 的 衡 量 ························································ 29
2.3.3 顧 客 滿 意 度 之 重 要 性 ····················································· 31
2.3.4 滿 意 度 相 關 文 獻 ··························································· 32
2.4 顧 客 忠 誠 度 ······································································ 32
2.4.1 顧 客 忠 誠 度 定 義 ··························································· 32
2.4.2 顧 客 忠 誠 度 得 構 面 ························································ 34
2.4.3 顧 客 忠 誠 度 的 特 性 ························································ 34
2.4.4 顧 客 忠 誠 度 的 重 要 性 ····················································· 36
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