Secrets of Intellectual Property: A Guide for Small and ... - WIPO

International Trade Centre 

U N C T A D / W T O 

Secrets of Intellectual Property 

A guide for small and medium-sized 

exporters

ITC/WIPO 

International Trade Centre (ITC) 

ITC is the technical cooperation agency of the 

United Nations Conference on Trade and 

Development (UNCTAD) and the World Trade 

Organization (WTO) for operational and 

enterprise-oriented aspects of international trade 

development. 

ITC supports developing and transition 

economies, and particularly their business 

sectors, in their efforts to realize their full 

potential for developing exports and improving 

import operations. 

ITC contributes, among other things, to the 

advancement of the creation enterprises sector 

by promoting trade opportunities, in order to 

increase immediate benefits as well as longrange 

export capacity and international 

competitiveness. It encourages the integration 

of the cultural dimension into the national trade 

development support policies of developing and 

transition economies. 

World Intellectual Property Organization 

(WIPO) 

WIPO is an intergovernmental organization in the 

United Nations system of organizations. It seeks 

to ensure that the rights of creators and owners 

of intellectual property are protected worldwide 

and that inventors and authors are recognized 

and rewarded for their ingenuity. 

WIPO’s mission is to promote through 

international cooperation the creation, 

dissemination, use and protection of works of 

the human spirit for the economic, cultural and 

social progress of all humanity. 

WIPO provides, among other things, technical 

assistance in relation to intellectual property to 

small and medium-sized enterprises (including 

artisans, and visual artists). It contributes to the 

enhancement of their competitiveness by 

enabling them to fully exploit their innovative 

and creative potential through an effective use of 

the intellectual property system. 


This Guide provides a basic knowledge and understanding of marketing techniques and intellectual property 

for artisans, craft entrepreneurs and visual artists, with the aim of enhancing their chances of business success. 



For more information: 

Street address: ITC, 54–56, rue de Montbrillant, 

1202 Geneva, Switzerland. 

Postal address: ITC, Palais des Nations, 

1211 Geneva 10, Switzerland. 

Telephone: +41 22 730 0111 Fax: +41 22 733 4439 

E-mail: itcreg@intracen.org 

Internet: www.intracen.org 

ISBN 92-9137-268-6 

For more information: 

Address: WIPO, 34 chemin des Colombettes, 

CH-1211 Geneva 20, Switzerland. 

Telephone: +41 22 338 9111 Fax: +41 22 733 5428 

E-mail: wipo.mail@wipo.int 

Internet: www.wipo.int 

E-mail SMEs Division: sme@wipo.int 

Internet SMEs Division: www.wipo.int/sme 

United Nations Sales No. E.03.III.T.??




A guide for small and medium-sized 

exporters 

Geneva 2003

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Secrets of Intellectual Property: A Guide for Small and ... - WIPO

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