Secrets of Intellectual Property: A Guide for Small and ... - WIPO
Secrets of Intellectual Property: A Guide for Small and ... - WIPO
Secrets of Intellectual Property: A Guide for Small and ... - WIPO
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International Trade Centre<br />
U N C T A D / W T O<br />
<strong>Secrets</strong> <strong>of</strong> <strong>Intellectual</strong> <strong>Property</strong><br />
A guide <strong>for</strong> small <strong>and</strong> medium-sized<br />
exporters
ITC/<strong>WIPO</strong><br />
International Trade Centre (ITC)<br />
ITC is the technical cooperation agency <strong>of</strong> the<br />
United Nations Conference on Trade <strong>and</strong><br />
Development (UNCTAD) <strong>and</strong> the World Trade<br />
Organization (WTO) <strong>for</strong> operational <strong>and</strong><br />
enterprise-oriented aspects <strong>of</strong> international trade<br />
development.<br />
ITC supports developing <strong>and</strong> transition<br />
economies, <strong>and</strong> particularly their business<br />
sectors, in their ef<strong>for</strong>ts to realize their full<br />
potential <strong>for</strong> developing exports <strong>and</strong> improving<br />
import operations.<br />
ITC contributes, among other things, to the<br />
advancement <strong>of</strong> the creation enterprises sector<br />
by promoting trade opportunities, in order to<br />
increase immediate benefits as well as longrange<br />
export capacity <strong>and</strong> international<br />
competitiveness. It encourages the integration<br />
<strong>of</strong> the cultural dimension into the national trade<br />
development support policies <strong>of</strong> developing <strong>and</strong><br />
transition economies.<br />
World <strong>Intellectual</strong> <strong>Property</strong> Organization<br />
(<strong>WIPO</strong>)<br />
<strong>WIPO</strong> is an intergovernmental organization in the<br />
United Nations system <strong>of</strong> organizations. It seeks<br />
to ensure that the rights <strong>of</strong> creators <strong>and</strong> owners<br />
<strong>of</strong> intellectual property are protected worldwide<br />
<strong>and</strong> that inventors <strong>and</strong> authors are recognized<br />
<strong>and</strong> rewarded <strong>for</strong> their ingenuity.<br />
<strong>WIPO</strong>’s mission is to promote through<br />
international cooperation the creation,<br />
dissemination, use <strong>and</strong> protection <strong>of</strong> works <strong>of</strong><br />
the human spirit <strong>for</strong> the economic, cultural <strong>and</strong><br />
social progress <strong>of</strong> all humanity.<br />
<strong>WIPO</strong> provides, among other things, technical<br />
assistance in relation to intellectual property to<br />
small <strong>and</strong> medium-sized enterprises (including<br />
artisans, <strong>and</strong> visual artists). It contributes to the<br />
enhancement <strong>of</strong> their competitiveness by<br />
enabling them to fully exploit their innovative<br />
<strong>and</strong> creative potential through an effective use <strong>of</strong><br />
the intellectual property system.<br />
<strong>Secrets</strong> <strong>of</strong> <strong>Intellectual</strong> <strong>Property</strong><br />
This <strong>Guide</strong> provides a basic knowledge <strong>and</strong> underst<strong>and</strong>ing <strong>of</strong> marketing techniques <strong>and</strong> intellectual property<br />
<strong>for</strong> artisans, craft entrepreneurs <strong>and</strong> visual artists, with the aim <strong>of</strong> enhancing their chances <strong>of</strong> business success.<br />
International Trade Centre<br />
U N C T A D / W T O<br />
For more in<strong>for</strong>mation:<br />
Street address: ITC, 54–56, rue de Montbrillant,<br />
1202 Geneva, Switzerl<strong>and</strong>.<br />
Postal address: ITC, Palais des Nations,<br />
1211 Geneva 10, Switzerl<strong>and</strong>.<br />
Telephone: +41 22 730 0111 Fax: +41 22 733 4439<br />
E-mail: itcreg@intracen.org<br />
Internet: www.intracen.org<br />
ISBN 92-9137-268-6<br />
For more in<strong>for</strong>mation:<br />
Address: <strong>WIPO</strong>, 34 chemin des Colombettes,<br />
CH-1211 Geneva 20, Switzerl<strong>and</strong>.<br />
Telephone: +41 22 338 9111 Fax: +41 22 733 5428<br />
E-mail: wipo.mail@wipo.int<br />
Internet: www.wipo.int<br />
E-mail SMEs Division: sme@wipo.int<br />
Internet SMEs Division: www.wipo.int/sme<br />
United Nations Sales No. E.03.III.T.??
International Trade Centre<br />
U N C T A D / W T O<br />
<strong>Secrets</strong> <strong>of</strong> <strong>Intellectual</strong> <strong>Property</strong><br />
A guide <strong>for</strong> small <strong>and</strong> medium-sized<br />
exporters<br />
Geneva 2003
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