30.10.2012 Views

MARKETING PLAN - Aldi

MARKETING PLAN - Aldi

MARKETING PLAN - Aldi

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Marketing Plan<br />

<strong>MARKETING</strong> MIKS (Marketing Mix) MP2003/V2G<br />

UVOD<br />

2.1. PROIZVOD/USLUGA KAO ELEMENT <strong>MARKETING</strong> MIKSA<br />

OPIS PROIZVODA/USLUGA<br />

OPIS MOGUĆNOSTI ŠIRENJA ASORTIMANA PROIZVODA/USLUGA<br />

OSNOVNE PREDNOSTI I NEDOSTACI PROIZVODA/USLUGA U ODNOSU NA KONKURENCIJU<br />

A. DOMAĆA KONKURENCIJA<br />

B. INOZEMNA KONKURENCIJA<br />

PROFITNA ANALIZA<br />

Koji vam proizvod/usluga donosi najveću dobit, a koji najmanju?<br />

SPECIFIČNOST PROIZVODA/USLUGA<br />

MOGUĆNOST INOVACIJE PROIZVODA/USLUGA<br />

8

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!