12.08.2013 Views

Ímynd banka í kjölfar bankahruns - Háskóli Íslands

Ímynd banka í kjölfar bankahruns - Háskóli Íslands

Ímynd banka í kjölfar bankahruns - Háskóli Íslands

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

af http://www.independent.ie/business/irish/reputation-of-our-banks-must-be-rebuilt-brick-by-brick-<br />

1703766.html.<br />

Ries, A. og Trout, J. (2001). Positioning: The battle for your mind. New York: McGraw-Hill.<br />

Sarkar, M. B., Echambadi, R. og Harrison, J. S. (2001). Alliance entrepreneurship and firm market<br />

performance. Strategic Management Journal, 22, 701-711.<br />

Solomon, M., Bamossy, G. og Askegaard, S. (2002). Consumer behaviour, a European perspective.<br />

Essex: Pearson Education.<br />

Spicer, A. og Pyle, W. (2003). Institutions and the vicious circle of distrust in the russian household<br />

deposit market, 1992-1999 (William Davidson Institute Working Paper no. 588). Sótt 13. apr<strong>í</strong>l 2009<br />

af http://wdi.umich.edu/files/Publications/WorkingPapers/wp588.pdf.<br />

Walker, O. C., Boyd, H. W., Mullins, J. og Larreche, J. C. (2003). Marketing strategy, a decisionfocused<br />

approach. New York: Oxford University Press.<br />

West, D., Ford, J. og Ibrahim, E. (2006). Strategic marketing, creating competitive advantage. New<br />

York: Oxford University Press.<br />

Wind, Y. J. (1981). Marketing-oriented planning models. Í R. L. Schultz og A. A. Zoltners (ritstjórar),<br />

Marketing Decision Models (bls. 270-250). Amsterdam: Elsevier.<br />

Zineldin, M. (1996). Bank strategic positioning and some determinants of bank selection. The<br />

International Journal of Bank Marketing, 14(6), 12-22.<br />

Þorbjörn Þórðarson. (2008, október). Bankar á byrjunarreit <strong>í</strong> <strong>kjölfar</strong> r<strong>í</strong>kisvæðingar. Morgunblaðið,<br />

viðskipti/atvinnul<strong>í</strong>f, bls. 2.<br />

Þórhallur Guðlaugsson (2008). <strong>Ímynd</strong> <strong>banka</strong> og sparisjóða. Í Ingjaldur Hannibalsson (ritstjóri).<br />

Rannsóknir <strong>í</strong> félagsv<strong>í</strong>sindum IX, (bls. 601-613).

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!