KNjIGA SAžETAKA / BOOK Of ABSTRACTS - Treći međunarodni ...

Professional Associate Franica Miloš
Agency of Dubrovnik Neretva County DUNEA llc
Branitelja Dubrovnika 41; 20 000 Dubrovnik
tel.: 020/312 714
fax: 020/ 312 715
e-mail: fmilos@dunea.hr
Title of the contribution:
Valorization of local resources in order to develop rural
tourism in Dubrvnik Neretva County
Keywords (up to 5):
trails of wine and flavors
Type of presentation:
Example of good practice
Theme:
Special forms of rural tourism: “food & wine” tourism
Purpose of study:
Rural areas in Dubrovnik region are rich with significant
capital in agro – food and natural resources which
are also ideal tourist product. Therefore „Trails of wine
and flavors “acting as a network of rural development
and authentic offer of the territory represents the
connection between agricultural and tourism sector.
Methodology/Approach:
Trails of wine and flavors are to be established on
the example of the most active Italian trails, project
partners from Tuscany and Trentino. After activities
with the producers from the field: informing producers
and local government, producer’s data base is created.
Organizing Initiative Committee. Definition of quality
standards for categories which are to be included.
Defining logo of the Trails and its signalization. Develop
promotion plan and promotion materials, educational
tours and participation in the fairs.
Findings:
Development of “food and wine” tourism, sustainable
and responsible development, development of the
region, branding destination and creation of unique
5. TemATSkA cJelinA: poSeBni oBlici RURAlnog TURizmA
Structured abstract
and recognizable image of destination, the possibility
of direct sale and marketing, activation of new market
segments, visitor education, employment, extending
the tourist season, increasing the number of visitors
in rural areas, creation of successful events, new
investment, increased the offer of regional cuisine in
restaurants.
Originality/Value:
Trails of wine and flavors, systematically designed,
emphasize the tradition of living but at the same
time provoke new values and enable presentation of
enogastronomy in tourist function. Potential memebrs
of the trails are indigeneous and traditional agrofood
producers, wine producers, restaurant owners,
accomodation units, traditional atritians, and in order
to establish public – private character of this integrated
tourist itinerary members can be also municipalities,
tourist boards and chambers of commerce.
Research limitations/Implications:
Creating the trails requires the cooperation of public
and private sector and application of uniform attitudes
while establishing modern and integrated tourist
offer which is connected with rural areas and specific
gastronomic, catering, natural and cultural resources.
Practical implications:
The trail system is process of development: cultural
(completely changing access to available resources),
economic (a real growth of local economy) and social
(developing new and innovative relationships and
connections).
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