KNjIGA SAžETAKA / BOOK Of ABSTRACTS - Treći međunarodni ...

Ives Vodanović
Student of Faculty of Science and Faculty of Humanities and Social Sciences, University of Zagreb
Department of Geography, Heritage and Tourism Master Program; Faculty of Humanities and Social Sciences, Master
program in History of Art and Comparative Literature
Zadarska 71, 10 000 Zagreb
tel.: +385 91 586 4567
e-mail: ives.vodanovic@gmail.com
Title of the contribution:
Miracle in Dalmatian Zagora: literary tourism on the
trail of Ante Tomić
Keywords:
literary tourism, rurality, authenticity, place identity
Type of presentation:
Oral presentation - PowerPoint
Theme:
Special types of rural tourism – literary tourism
Purpose of study:
Literary tourism in Europe has been for a long time part
of tourist offer in urban and rural areas (Wordsworth,
Austen, Joyce...). This type of tourism has only few examples
in Croatia, none of them in Dalmatian Zagora.
Purpose of this study is to examine possibilities of development
of literary tourism in this region by using
Ante Tomić’s literary work.
Methodology/Approach:
The subject was approached by analysing accessible
literature about: literary tourism, implications of using
literary works for making of the image of the place and
finally over meaning of place identity and rurality in
the context of contemporary attraction basis. After assigning
the term of literary tourism, the analysis of Ante
Tomić’s literary work was made, using socio-semiotic
method, special branch of semiotics which examines
signs in their social context.
Findings:
By using socio-semiotic analysis of Tomić’s work, in other
words, by assigning denotative and conotative / ideological
dimension, the concept of rurality, which is be-
5. TemATSkA cJelinA: poSeBni oBlici RURAlnog TURizmA
Structured abstract
ing disseminated by fictional representations, has been
deconstructed. Analysis shows that rural area of Tomić’s
Dalmatian Zagora can not be classified in familiar terms
of bipolar categories od rural idyll and backwardness,
but instead it offers more realistic overview of the area,
regarding the rural old and new. It was concluded that
this way of representing rural area of Dalmatian Zagora
can serve as potentially good basis for making of rural
tourist product.
Originality/Value:
Literary tourism in rural areas of Croatia, considering
accesssible information, has not been matter of great
interest in our scientific researches.
In the time of great tourist destination competitiveness
and changed tourist expectation, enriching tourism
attraction basis is inevitable. Interpretation of literary
works, from which we can read permeation of geographical
place and concept of rurality, can be a valuable
asset in developing creative tourist product.
Research limitations/Implications:
Literary tourism is made of oeuvre’s of dead writers
which usually allows embellishment of the past. The issue
here is representing place by using ouevre of living
writer, which leads to a question of selecting the right
way to render authentic living in frames of present,
without falling in banality.
Practical implications:
Results show that analysed literary work, keeping in
mind above mentioned limitations, can serve as basis
for developing rural tourist product in Dalmatian Zagora,
which can enrich tourist offer and contribute to
preservation of heritage and place identity.
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