KNjIGA SAžETAKA / BOOK Of ABSTRACTS - Treći međunarodni ...

Ph. D. Daniela Gračan, associate professor
Faculty of Tourism and hospitality management
Primorska 42, p.p. 97, 51 410 Opatija
Republic of Croatia
tel.: 051/294-718
fax: 051/292-945
e-mail: danielag@fthm.hr
Ph. D. Zrinka Zadel, senior assistant
e-mail address: zrinkas@fthm.hr
Title of the contribution:
The role of cultural tourism in the development of rural
tourism
Keywords:
rural tourism, cultural tourism, tourist market, destination
product
Type of presentation: PowerPoint presentation
Theme:
Special forms of rural tourism
Purpose of study:
The aim was to investigate quantitative and qualitative
market of rural tourism and to determine the significance
of cultural tourism offer in destination product of
rural tourism.
Methodology/Approach:
Descriptive method will be use to explain and to determine
the role of cultural tourism in the development
of rural tourism. Benchmarking will be done to the
Croatian rural tourism with Austria. After completion of
the SWOT analysis of cultural tourism and rural tourism,
the links between those two specific forms of tourism
will be determent with the method of comparison. By
synthesizing the obtained data, conclusions that can be
implicated on the strategy of development of rural tourism
will be projected.
Findings:
This paper will demonstrate the high importance of cultural
tourism in the development of rural tourism. Rural
areas are a precondition for the development of rural
5. TemATSkA cJelinA: poSeBni oBlici RURAlnog TURizmA
Structured abstract
tourism; however it is not itself sufficient for the development
of tourism. In such area tourist offer must be
easily accessible. It is necessary to form a competitive
product of rural tourism, which constitutes a large share
of cultural tourism product. Therefore, this paper will
provide suggestions for development of cultural tourism
in order to increase the competitiveness of rural
tourism products, which will serve to create a strategy
of development of rural tourism.
Originality/Value:
This paper will provide a proposal model of strategic
management of the development of cultural tourism
in a manner to form a quality cultural-tourism product
that will increase the competitiveness of rural tourism.
The high importance of cultural tourism product in rural
tourism will be determined in this paper, which is why
the increase of quality of cultural tourism product is
causing the competitiveness of rural tourism to increase
in a greater extant.
Research limitations/Implications:
Results will be able to implicate in the theoretical science
part in the development of scientific knowledge
regarding the process of forming a cultural tourism
product in a manner that creates a competitive tourism
product;
Practical implications:
Proposals and research results in this paper will serve
the experts in tourism as guidelines for the development
of cultural tourism in a way to increase the competitiveness
of rural tourism.
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