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5. TemATSkA cJelinA: poSeBni oBlici RURAlnog TURizmA Doc. dr. sc. Vesna Bedeković Visoka škola za menadžment u turizmu i informatici u Virovitici, Odjel za turizam i okoliš Matije Gupca 78, HR - 33000 Virovitica, Hrvatska tel.: 0038533-72-10-99, faks: 0038533-72-10-37 e-mail: vesna.bedekovic@vsmti.hr Irena Bosnić e-mail: irena.bosnic@vsmti.hr Rikard Bakan e-mail: rikard.bakan@vsmti.hr Naslov izlaganja: Razvoj ruralnih oblika turizma u Virovitičko-podravskoj županiji: pretpostavke, modeli i perspektive Ključne riječi: ruralni turizam, Virovitičko-podravska županija, upravljanje turističkim resursima, koncept održivog razvoja Vrsta izlaganja: Usmeno izlaganje Tema: Posebni oblici ruralnog turizma Svrha istraživanja: Svrha istraživanja je definirati model razvoja ruralnih oblika turizma primjenjiv na području Virovitičko-podravske županije na temelju analize organizacijskih oblika poslovnih subjekata, poduzetničkih karakteristika vlasnika, pristupa upravljanju turističkim resursima i pristupa marketinškim aktivnostima dvaju promatranih slučajeva turističkih poduzetničkih aktivnosti. Metodologija/pristup: U radu će biti korištena metoda studije slučaja eksploratornog tipa (exploratory case Study) uz kombinirano korištenje postupaka anketiranja, intervjuiranja i rada na dokumentaciji. Na temelju dobivenih podataka uz korištenje metode deskripcije i komparativne metode dati će se prikaz dvaju različitih pristupa turističkim aktivnostima u ruralnom području Virovitičko-podravske županije kroz analizu i usporedbu poduzetničkih karakteristika vlasnika, organizacijskih oblika poslovnih subjekata, pristupa marketinškim aktivnostima i pristupa upravljanju turističkim resursima Rezultati: Rezultati istraživanja temeljeni na analizi postojeće turističke resursne osnove sadržane u strateškim dokumentima Virovitičko-podravske županije ukazat će na postojanje pretpostavki za razvoj specifičnih obli- 208 Strukturirani apstrakt ka ruralnog turizma. Nadalje, analizom organizacijskih oblika poslovnih subjekata, poduzetničkih karakteristika vlasnika, pristupa upravljanju turističkim resursima i pristupa marketinškim aktivnostima dvaju promatranih poduzetničkih pothvata, definirat će se mogući model razvoja ruralnog turizma Virovitičko-podravske županije. S obzirom na viziju razvoja turizma temeljenog na konceptu održivog razvitka dat će se moguće smjernice za pokretanje novih poduzetničkih projekata u području ruralnog turizma. Izvornost/Doprinos/Vrijednost: S obzirom na karakteristike istraživane problematike koja zahtijeva specifičan pristup analizi podataka, u radu se predstavljaju autentični rezultati studije slučaja kao specifičnog istraživanja slučaja na djelu. U tom se smislu doprinos rada ogleda u stvaranju pretpostavki za razvijanje novih teorijskih pristupa problematici definiranja terminološkog određenja pojma ruralnog turizma, dok njegova vrijednost proizlazi iz definiranih operativnih smjernica razvoja budućih poduzetničkih pothvata u ruralnom turizmu. Istraživačka ograničenja/Implikacije: S obzirom da znanstvene činjenice općenito proizlaze iz višestrukog niza pojedinačnih situacija koje repliciraju isti fenomen u različitim okolnostima, stanovita istraživačka ograničenja koja je pri kritičkoj evaluaciji rezultata potrebno uzeti u obzir u ovom se radu odnose na problematiku objektivnosti poopćavanja, slijedom čega se poopćavanje dobivenih rezultata u značajnijoj mjeri temelji na proširenju i uopćavanju teorije, a manje na statističkom poopćavanju. Praktična primjena: Dobiveni rezultati će na praktičnoj razini pridonijeti oblikovanju modela razvoja specifičnih oblika turizma temeljenih na turističko-atrakcijskoj osnovi ruralnih područja kako na području Virovitičko-podravske županije tako i u drugim ruralnim sredinama.
Ph D Vesna Bedeković, Higher School for Management in Tourism and Computer Science in Virovitica Department for Tourism and Envirovment, 78 Matije Gupca, HR - 33000 Virovitica, Croatia tel.: 0038533-72-10-99, fax: 0038533-72-10-37, e-mail: vesna.bedekovic@vsmti.hr Mag. oec. Irena Bosnić, Higher School for Management in Tourism and Computer Science in Virovitica Department for Tourism and Envirovment, 78 Matije Gupca, HR - 33000 Virovitica, Croatia tel.: 0038533-49-22-75, fax: 0038533-72-10-37, e-mail: irena.bosnic@vsmti.hr Mag. oec. Rikard Bakan, Higher School for Management in Tourism and Computer Science in Virovitica Department for Tourism and Envirovment 78 Matije Gupca, HR - 33000 Virovitica, Croatia, tel.: 0038533-49-22-74, fax: 0038533-72-10-37 e-mail: rikard.bakan@vsmti.hr Type of presentation: Research paper Theme: Special forms of rural tourism Title of the contribution: The development of rural tourism forms in Viroviticapodravina County: assumptions, models, perspectives Keywords: Rural tourism Virovitica-Podravina County, management of tourist resources, concept of sustainable development Purpose of study: The purpose of the research is to define a model of development of rural tourism forms applicable to the Virovitica - Podravina County, based on the analysis of an organizational forms of business entities, business owner characteristics, organizational forms of business entities, access to marketing activities and approaches to managing tourist resources. Methodology/Approach: In the paper the authors used the exploratory case study method with the combined use of survey procedures, interview and work on documentation. Based on data analysis using methods of descriptive and comparative Methods will give an overview of two different approaches to tourist activities in rural Virovitica-Podravina County areas through review and comparison of business owner characteristics, organizational forms of business entities, access to marketing activities and approaches to managing tourist resources. Findings: The results of research based on analysis of existing tourist resources contained in the policy documents Virovitica-Podravina County, indicate the existence of the prerequisites for further development of rural tourism. Furthermore, analysis of organizational forms of 5. TemATSkA cJelinA: poSeBni oBlici RURAlnog TURizmA Structured abstract business entities, business owner characteristics, access to management of tourism resources and access to marketing activities observed two entrepreneurial ventures, will define a model of rural development Virovitica-Podravina County. Given the vision of tourism development based on the concept of sustainable development will be possible to provide guidelines for starting new business projects in rural tourism. Originality/Value: Considering the characteristics of the studied problem that requires a specific approach to data analysis, this paper represents the results of an authentic case study as a specific case study in action. In this sense, the contribution is reflected in the creation of prerequisites for the development of new theoretical approach to the issue of defining the terminology of the concept of rural tourism, while its value is derived from a defined operational guidelines for future development of entrepreneurial ventures in rural tourism. Research limitations/Implications: Considering the scientific facts which are generally derived from a multiple number of individual situations that replicate the same phenomenon in different circumstances, certain restrictions on research that is critical when evaluating the results should be considered in this paper relate to the issue of objectivity generalizations, following which the generalization of the results obtained in significant extent based on the extension and generalization of the theory rather than on statistical generalization. Practical implications: The results will contribute to the practical level design model of development of specific forms of tourism based on tourist attractions resources of rural areas Virovitica-Podravina County, and in other rural areas. 209
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3TREĆI MEĐUNARODNI KONGRES O RURA
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POKROVITELJI: Ministarstvo turizma
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CO-ORGANIZERS Association “Agrito
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SADRŽAJ Pozdravna riječ. . . . .
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3. MEĐUNARODNI KONGRES O RURALNOM
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POZDRAVNA RIJEČ Dobrodošli na tre
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Academician Andrija Mutnjaković, a
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Ph D Eduard Kušen, architecture en
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Klaus Ehrlich, General Secretary Eu
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Eva Staltmane, tourism marketing sp
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Dipl.-Pol. Panos Poulos Secretary G
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Ms Muñoz Mercedes European Greenwa
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Valerie J Carter: B. Sc (Hons) Memb
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Milan Antolović, dipl. ing. agr. I
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Ph. D Katica Arar Faculty of Agricu
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Rade Božović University of Novi S
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Izabela Ćavar Faculty of Science a
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Mr. sc. Marija Dejanović Tourist b
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Dijana Horvat, dipl. inž. Visoko g
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Mr. sc. Silvije Jerčinović Colleg
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M. Sc. Janja Juzbašić Zavičajni
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Ph. D. Jasenka Kranjčević Institu
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Mirjana Laganin Ecoplan Mostar Dr.
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Ph. D. IvonaOrlić Ethnographic mus
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Professor Cornelia Petroman Banat U
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Phd. Student Ionut Mircea Petroman
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Georgeta Rata, Assistant Professor
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Sandra Runjaić University in Ljubl
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Ph. D. Pavlo Ružić Institute of a
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Mr. Slavica Samardžić Ministry of
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M. Sc. Elma Sefo Faculty of Agricul
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Petra Somek, prof. Publishing house
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Ph. D. Žarko Španiček Ministry o
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Prof.dr.sc. Vesna Židovec Universi
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Mrs. Tihana Stepinac Fabijanić Cro
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Branislav Gulan Editor-in-chief; me
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MSc In Ethnology Dunja Šarić The
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Jasna Babić, dipl. oec. Tourist Bo
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PhD in Geography Marko Koščak Stu
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Denis Ambruš, architect Faculty of
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Ph. D. Marija Knežević University
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MSc Vesna Kicošev Institute for Na
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Željko Milković, Engineer Interna
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Univ. Bacc. Oec. Lidija Mišćin Cr
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Lovro Babić, dipl. ing. Vukovar Vo
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Kristina Brščić Institute of Agr
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Prof., Ph. D. Jadranka Deže J. J.
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Romana Franjić Chair of the Touris
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Snježana Gagić University of Novi
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Petar Gardijan Veleučilište u Ši
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Mag. ing. agr. Marina Gašić Češ
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Mag. oec. Draženka Grah Krapina-Za
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Dr. sc. Tatjana Gredičak Ministry
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Dušan Jovanović EduconsUniversity
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M. Sc. Jelena Kristić J. J. Stross
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Mirna Leko Šimić Faculty of Econo
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Mag. oec. Goran Luburić Zagreb Sch
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Mirela Mabić University of Mostar
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PhD Diana Marin, assistant Banat Un
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MSc Marija Mesić Škorić Economic
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MSc Ilija Moric University of Monte
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Monika Mustač, Master engineer of
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MSc Zoran Najdanović Zagreb Busine
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PhD Mili Razović University of Zad
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Ph. D., Associate Professor Dora Sm
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Ivan Spužević Faculty of Agricult
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Phd Tatjana Stanovčić University
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Doc. dr. sc. Tihana Sudarić Facult
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Dr Snežana Štetić, professor Col
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B. S. Ana Težak Institute of Agric
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