KNjIGA SAžETAKA / BOOK Of ABSTRACTS - Treći međunarodni ...

3. TemATSkA cJelinA: kReiRAnJe i DiSTRiBUciJA pRoizvoDA RURAlnog TURizmA
Ph. D. Olgica Miljković
National Tourism Organisation of Serbia
Čika Ljubina 8, 11000 Belgrade, Serbia
tel.: +381 (0) 11 6557 124
fax: +381 (0) 11 2626 767
e-mail: omiljkovic@serbia.travel
Structured abstract
Title of the contribution:
Rural tourism in the tourism offer of Serbia
Keywords:
tourism offer, promotion, rural tourism
Theme:
Creating and Distributing Products in Rural Tourism
Description:
The richness, attractiveness and preservation of natural
resources, as well as a number of traditional agricultural
households, indicate a large potential for development of
rural tourism in Serbia. Rural tourism of Serbia is through
its regions very dispersed, provides various forms of experiences,
and sustainable position in the tourism market
will have depending on the manner in which destination
achieve integrated management of tourism quality in relation
to the three main components: the actors of the tourism
offer, the local community and the environment.
As the rural tourism takes place in the natural environment,
but also in the social environment, it is necessary
to preserve the natural environment as well as adequate
promotion of rural products, ie sustainable rural tourism.
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