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3. TemATSkA cJelinA: kReiRAnJe i DiSTRiBUciJA pRoizvoDA RURAlnog TURizmA Dr. sc. Olgica Miljković Turistička organizacija Srbije Čika Ljubina 8, Beograd, Srbija tel.: +381 (0) 11 6557 124 faks: +381 (0) 11 2626 767 e-mail: omiljkovic@serbia.travel 170 Strukturirani apstrakt Naslov izlaganja: Ruralni turizam u turističkoj ponudi Srbije Ključne riječi: turistička ponuda, promocija, ruralni turizam Tema: Kreiranje i distribucija proizvoda ruralnog turizma Opis: Bogatstvo, atraktivnost i očuvanost prirodnih resursa, kao i veliki broj tradicionalnih poljoprivrednih domaćinstava ukazuju na veliki potencijal za razvoj ruralnog turizma u Srbiji. Ruralni turizam Srbije je kroz svoje regije vrlo disperzan, pruža različite oblike doživljaja, a održivu poziciju na turističkom tržištu imat će u zavisnosti od načina na koji neka destinacija postiže integrirano upravljanje turističkim kvalitetom u odnosu na tri glavne komponente: aktere turističke ponude, lokalnu zajednicu i životnu sredinu. Kako se ruralni turizam odvija u prirodnom ambijentu, ali i u socijalnoj sredini, neophodno je očuvanje prirodne sredine kao i adekvatna promocija ruralnog proizvoda, odnosno održivog ruralnog turizma.
3. TemATSkA cJelinA: kReiRAnJe i DiSTRiBUciJA pRoizvoDA RURAlnog TURizmA Ph. D. Olgica Miljković National Tourism Organisation of Serbia Čika Ljubina 8, 11000 Belgrade, Serbia tel.: +381 (0) 11 6557 124 fax: +381 (0) 11 2626 767 e-mail: omiljkovic@serbia.travel Structured abstract Title of the contribution: Rural tourism in the tourism offer of Serbia Keywords: tourism offer, promotion, rural tourism Theme: Creating and Distributing Products in Rural Tourism Description: The richness, attractiveness and preservation of natural resources, as well as a number of traditional agricultural households, indicate a large potential for development of rural tourism in Serbia. Rural tourism of Serbia is through its regions very dispersed, provides various forms of experiences, and sustainable position in the tourism market will have depending on the manner in which destination achieve integrated management of tourism quality in relation to the three main components: the actors of the tourism offer, the local community and the environment. As the rural tourism takes place in the natural environment, but also in the social environment, it is necessary to preserve the natural environment as well as adequate promotion of rural products, ie sustainable rural tourism. 171
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3TREĆI MEĐUNARODNI KONGRES O RURA
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POKROVITELJI: Ministarstvo turizma
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CO-ORGANIZERS Association “Agrito
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SADRŽAJ Pozdravna riječ. . . . .
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3. MEĐUNARODNI KONGRES O RURALNOM
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POZDRAVNA RIJEČ Dobrodošli na tre
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Academician Andrija Mutnjaković, a
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Ph D Eduard Kušen, architecture en
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Klaus Ehrlich, General Secretary Eu
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Eva Staltmane, tourism marketing sp
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Dipl.-Pol. Panos Poulos Secretary G
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Ms Muñoz Mercedes European Greenwa
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Valerie J Carter: B. Sc (Hons) Memb
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Milan Antolović, dipl. ing. agr. I
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Ph. D Katica Arar Faculty of Agricu
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Rade Božović University of Novi S
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Izabela Ćavar Faculty of Science a
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Mr. sc. Marija Dejanović Tourist b
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Dijana Horvat, dipl. inž. Visoko g
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Mr. sc. Silvije Jerčinović Colleg
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M. Sc. Janja Juzbašić Zavičajni
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Ph. D. Jasenka Kranjčević Institu
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Mirjana Laganin Ecoplan Mostar Dr.
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Ph. D. IvonaOrlić Ethnographic mus
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Professor Cornelia Petroman Banat U
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Phd. Student Ionut Mircea Petroman
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Georgeta Rata, Assistant Professor
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Sandra Runjaić University in Ljubl
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Ph. D. Pavlo Ružić Institute of a
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Mr. Slavica Samardžić Ministry of
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M. Sc. Elma Sefo Faculty of Agricul
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Petra Somek, prof. Publishing house
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Ph. D. Žarko Španiček Ministry o
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Prof.dr.sc. Vesna Židovec Universi
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Mrs. Tihana Stepinac Fabijanić Cro
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Branislav Gulan Editor-in-chief; me
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MSc In Ethnology Dunja Šarić The
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Jasna Babić, dipl. oec. Tourist Bo
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PhD in Geography Marko Koščak Stu
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Denis Ambruš, architect Faculty of
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Ph. D. Marija Knežević University
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MSc Vesna Kicošev Institute for Na
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Željko Milković, Engineer Interna
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Univ. Bacc. Oec. Lidija Mišćin Cr
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Lovro Babić, dipl. ing. Vukovar Vo
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Kristina Brščić Institute of Agr
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Prof., Ph. D. Jadranka Deže J. J.
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Romana Franjić Chair of the Touris
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Snježana Gagić University of Novi
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Petar Gardijan Veleučilište u Ši
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Mag. ing. agr. Marina Gašić Češ
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Mag. oec. Draženka Grah Krapina-Za
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Dr. sc. Tatjana Gredičak Ministry
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3. TemATSkA cJelinA: kReiRAnJe i Di
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Dušan Jovanović EduconsUniversity
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M. Sc. Jelena Kristić J. J. Stross
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Mirna Leko Šimić Faculty of Econo
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Mag. oec. Goran Luburić Zagreb Sch
Page 121 and 122: Mirela Mabić University of Mostar
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MSc Ana Jovičić University od Nov
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Ph. D. Marcel Meler University of O
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Mr. sc. Igor Stamenković Teaching
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Borislav Puljić Ecoplan d.o.o. Mos
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M. Sc. in Biology Marko Randić Pub
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Prof. Dr Vladimir Stojanović Asocc
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Mirela Šetka Prlić Ecoplan d.o.o
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DVM Stjepan Šimundža Viteško alk
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Prof. dr. sc Vjekoslav Šimunović
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Ives Vodanović Student of Faculty
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Mirjana Baban Faculty of Agricultur
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Mr. sc Iva Jurković Stančićeva 7
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Davorin Pamić, dipl. inž. agr. Cr
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MA in Economics Željko Trezner Ass
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Danijela Bićanić, dipl. nov. Agro
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Mr. sc. Ivica Jerčinović Poduzetn
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Darija Kuharić, senior lecturer Un
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Professional Associate Franica Milo
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HRVATSKA BANKA ZA OBNOVU I RAZVITAK
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