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Bacc. ing. agr. Mirjana Ivasić
Professional association of experts for the implementation of Management Programmes, a program of breeding
wildlife and programs to protect wildlife in areas outside the hunting area (SUSO for the implementation of LGO, PUD
and PZD)
Izidora Kršnjavog 2, 47000 Karlovac, Croatia
tel.: 0989139949, e-mail: mirjana.lov@gmail.com
Goran Godina
e-mail: goran.godina@mrrfeu.hr
Tugomir Pemper
e-mail: tugo.pemper@gmail.com
Ratko Branković
e-mail: suso.lov@gmail.com
Title of the contribution:
Impact of media on hunting tourism
Keywords:
hunting, the media, the impact
3. TemATSkA cJelinA: kReiRAnJe i DiSTRiBUciJA pRoizvoDA RURAlnog TURizmA
Type of presentation: Professional work
Theme:
Impact of media on hunting tourism
Purpose of study:
Media influence on the people of extraordinary importance
is directly dependent on the media and the relationship
to the activities related to nature protection
and environment. Media Coverage of past hunting and
present research identified the pervasive negative media
headlines about hunting in relation to the positive
headlines.
Methodology/Approach:
The methodology of processing the collected data into
several groups carried out the coupling of media titles
on hunting published in 2010. and 2011. year in the
whole of Croatia. Investigated the relationship between
positive and negative minded titles that relate to hunting,
analyzed and structured according to types of publications,
with the survey instrument was a collection of
published titles.
Findings:
Croatian hunters have given an immeasurable contribution
to survival, existence and diversity of wildlife in
our region. However, analysis of the incidence and types
of reports in the Croatian media, it is evident that the
perception of insufficient hunting, a considerable part
unfavorably represented. The cause of the ignorance
Structured abstract
of the general public about hunting activity is partly a
consequence of insufficient involvement of hunters. Accidents,
illegal hunting, inappropriate behavior of some
hunters and aggressive, and often times completely
unsubstantiated performances “contrary hunting” oriented
groups often find considerable space in the media
which creates an environment for forming “against
hunting” position. Guidance on research aimed at identification
of these barriers that negatively affect the development
of hunting tourism.
Originality/Value:
Contribution to greater involvement of hunters themselves
in creating a positive perception of the public for
hunting and hunting tourism in the media because the
media created and formed public opinion toward hunting.
The positive presentation of hunting in the media
contributes to taking a more positive attitude towards
all forms of hunting. Hunter’s professional journal is intended
audiences, and hunting them generally do not
read no hunters and it is important to create a favorable
atmosphere toward hunting in other media, especially
internet portals.
Research limitations/Implications:
Limitations to the methodology related to the inability
of the actual readership of published articles, which can
be monitored only by the number and type of reader
comments online portal.
Practical implications:
Implementation of research in raising awareness and
encouraging hunters themselves of their impact on
changing attitudes in all media in various ways to
change the currently unfavorable public image of hunting,
and therefore on other services.
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