KNjIGA SAžETAKA / BOOK Of ABSTRACTS - Treći međunarodni ...

Master Dejan Zrilić
Belgrade chamber of commerce
Association of Catering and Tourism
Kneza Miloša 12, 11000, Belgrade, Serbia
tel.: +381 11 2641355/129
fax: +381 11 2642 029, 3618003
e-mail: dejanz@kombeg.org.rs
Title of the contribution:
The role of the internet and social networks in the development
of rural tourism
Keywords:
Internet, tourism, development, social networks.
Type of presentation:
PowerPoint presentation
Theme:
Rural tourism
3. TemATSkA cJelinA: kReiRAnJe i DiSTRiBUciJA pRoizvoDA RURAlnog TURizmA
Purpose of study:
The purpose of this research was to demonstrate to
what extent and why the internet and social networks
are used in the selection of certain rural tourist destinations.
Do they provide reliable and more informations than
traditional information sources.
Methodology/Approach:
Using a standard methodological procedure was carried
out research work.
The whole procedure contains both foreign and domestic
research literature on contemporary trends in
tourism, sustainable development, rural tourism and
other professional literature. Research and work on the
paper were performed using the following methods of
research: long-term methods, comparative analysis, the
inductive method, a generalization, the conclusion is
there through concluding synthesis.
Findings:
The influence of social networks such as YouTube, Facebook,
Twitter, blog, etc. is so large that affect the decisions
of people. The largest number of Internet users is
gathered around social networks and thus becomes a
powerful communication tool.
Structured abstract
The population located in rural areas The area has an
opportunity to the Internet and social networks creating
their own content and publish it by globalization in
order to attract potential tourists. Through social networks
encourage the development of rural and less developed
regions through networking of households, local
governments, tourism organizations and businesses
of all who are directly or indirectly rely on rural tourism.
Originality/Value:
Apply online and use social networks contribute to the
development of rural tourism, especially through the
ability of global placements created content.
Individual owner of rural households by creating their
own web site and opening an account on Facebook or
Twitter have the ability to communicate with end users
of its services. Exchange of experience that this leads to
gains in improving and expanding existing services to
meet the needs of tourists.
Research limitations/Implications:
Research limitations are primarily mirror Page in the
assumption that the individual user has the necessary
knowledge of using computers or the Internet. The following
restriction applies technical capacity in terms of
owning a personal computer and internet connection.
Practical implications:
Individual rural property which offers accommodation
and food has its own web site. Using social networks for
the development of tourism in rural and less developed
regions represent unique service and communication
tool on the Internet.
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