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3. TemATSkA cJelinA: kReiRAnJe i DiSTRiBUciJA pRoizvoDA RURAlnog TURizmA Dejan Zrilić, diplomirani ekonomista-master Privredna komora Beograda Odjel/Odsjek: Udruženje ugostiteljstva i turizma Kneza Miloša 12, 11000, Beograd, Srbija tel.: +381 11 2641355/129 faks: +381 11 2642 029, 3618003 e-mail: dejanz@kombeg.org.rs Naslov izlaganja: Uloga interneta i društvenih mreža u razvoju ruralnog turizma Ključne riječi: Internet, turizam, razvoj, društvene mreže Vrsta izlaganja: PowerPoint prezentacija Tema: Ruralni turizam Svrha istraživanja: Svrha istraživanja je da pokaže u kojoj meri i iz kojih razloga se internet i društvene mreže koriste u izboru određene ruralne turističke destinacije. Daju li oni pouzdanije i potpunije informacije od tradicionalnih izvora informiranja. Metodologija/pristup: Primjenom standardnog metodološkog postupka obavljeno je istraživanje rada. Metodološki postupak sadrži istraživanje strane i domaće literature iz oblasti suvremenih kretanja u turizmu, održivog razvoja, ruralnog turizma i druge stručne literature. Istraživanje i rad na samom radu su obavljeni primjenom sljedećih metoda istraživanja: dugoročna metoda, komparativna analiza, induktivna metoda, generalizacija, do zaključka se došlo putem sinteznog zaključivanja. Rezultati: Utjecaj društvenih mreža kao što su YouTube, Facebook, Twitter, blog itd., je toliko velik da utječu na odluke ljudi. Najveći broj korisnika interneta se okuplja oko društvenih mreža i na taj način postaje moćno komunikacijsko oruđe. 158 Strukturirani apstrakt: Stanovništvo koje se nalazi u ruralnim područjima ima mogućnost da preko interneta i društvenih mreža kreira vlastiti sadržaj i publicira ga globalno kako bi privukli potencijalne turiste. Preko društvenih mreža potičemo razvoj ruralnih i manje razvijenih regija umrežavanjem domaćinstava, lokalne samouprave, turističkih organizacija i svih privrednih subjekata koji se posredno ili neposredno oslanjaju na ruralni turizam. Izvornost/Doprinos/Vrijednost: Primjena interneta i korištenje društvenih mreža pridonosi razvoju ruralnog turizma prije svega kroz mogućnost globalnog plasmana kreiranog sadržaja. Individualni vlasnik seoskog domaćinstva kreiranjem vlastite web stranice i otvaranjem naloga na Facebooku ili Twitteru ostvaruje mogućnost za komunikaciju sa krajnjim korisnikom njegovih usluga. Razmjena iskustava koju tom prilikom stječe dovodi do unapređenja i proširenja postojećih usluga u cilju zadovoljenja potreba turista. Istraživačka ograničenja/Implikacije: Istraživačko ograničenje se prije svega ogleda u pretpostavci da individualni korisnik ima potrebno znanje o korištenju računala odnosno interneta. Sljedeće ograničenje se odnosi na tehničku opremljenost u smislu posjedovanja personalnog računara i internet konekcije. Praktična primjena: Individualno seosko domaćinstvo koje nudi usluge smještaja i ishrane posjeduje vlastitu web stranicu. Korištenje društvenih mreža koje za potrebe razvoja turizma u ruralnim i manje razvijenim regijama predstavljaju jedinstven servis i alat za komunikaciju na internetu.
Master Dejan Zrilić Belgrade chamber of commerce Association of Catering and Tourism Kneza Miloša 12, 11000, Belgrade, Serbia tel.: +381 11 2641355/129 fax: +381 11 2642 029, 3618003 e-mail: dejanz@kombeg.org.rs Title of the contribution: The role of the internet and social networks in the development of rural tourism Keywords: Internet, tourism, development, social networks. Type of presentation: PowerPoint presentation Theme: Rural tourism 3. TemATSkA cJelinA: kReiRAnJe i DiSTRiBUciJA pRoizvoDA RURAlnog TURizmA Purpose of study: The purpose of this research was to demonstrate to what extent and why the internet and social networks are used in the selection of certain rural tourist destinations. Do they provide reliable and more informations than traditional information sources. Methodology/Approach: Using a standard methodological procedure was carried out research work. The whole procedure contains both foreign and domestic research literature on contemporary trends in tourism, sustainable development, rural tourism and other professional literature. Research and work on the paper were performed using the following methods of research: long-term methods, comparative analysis, the inductive method, a generalization, the conclusion is there through concluding synthesis. Findings: The influence of social networks such as YouTube, Facebook, Twitter, blog, etc. is so large that affect the decisions of people. The largest number of Internet users is gathered around social networks and thus becomes a powerful communication tool. Structured abstract The population located in rural areas The area has an opportunity to the Internet and social networks creating their own content and publish it by globalization in order to attract potential tourists. Through social networks encourage the development of rural and less developed regions through networking of households, local governments, tourism organizations and businesses of all who are directly or indirectly rely on rural tourism. Originality/Value: Apply online and use social networks contribute to the development of rural tourism, especially through the ability of global placements created content. Individual owner of rural households by creating their own web site and opening an account on Facebook or Twitter have the ability to communicate with end users of its services. Exchange of experience that this leads to gains in improving and expanding existing services to meet the needs of tourists. Research limitations/Implications: Research limitations are primarily mirror Page in the assumption that the individual user has the necessary knowledge of using computers or the Internet. The following restriction applies technical capacity in terms of owning a personal computer and internet connection. Practical implications: Individual rural property which offers accommodation and food has its own web site. Using social networks for the development of tourism in rural and less developed regions represent unique service and communication tool on the Internet. 159
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3TREĆI MEĐUNARODNI KONGRES O RURA
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POKROVITELJI: Ministarstvo turizma
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CO-ORGANIZERS Association “Agrito
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SADRŽAJ Pozdravna riječ. . . . .
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3. MEĐUNARODNI KONGRES O RURALNOM
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POZDRAVNA RIJEČ Dobrodošli na tre
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Academician Andrija Mutnjaković, a
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Ph D Eduard Kušen, architecture en
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Klaus Ehrlich, General Secretary Eu
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Eva Staltmane, tourism marketing sp
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Dipl.-Pol. Panos Poulos Secretary G
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Ms Muñoz Mercedes European Greenwa
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Valerie J Carter: B. Sc (Hons) Memb
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Milan Antolović, dipl. ing. agr. I
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Ph. D Katica Arar Faculty of Agricu
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Rade Božović University of Novi S
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Izabela Ćavar Faculty of Science a
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Mr. sc. Marija Dejanović Tourist b
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Dijana Horvat, dipl. inž. Visoko g
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Mr. sc. Silvije Jerčinović Colleg
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M. Sc. Janja Juzbašić Zavičajni
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Ph. D. Jasenka Kranjčević Institu
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Mirjana Laganin Ecoplan Mostar Dr.
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Ph. D. IvonaOrlić Ethnographic mus
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Professor Cornelia Petroman Banat U
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Phd. Student Ionut Mircea Petroman
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Georgeta Rata, Assistant Professor
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Sandra Runjaić University in Ljubl
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Ph. D. Pavlo Ružić Institute of a
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Mr. Slavica Samardžić Ministry of
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M. Sc. Elma Sefo Faculty of Agricul
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Petra Somek, prof. Publishing house
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Ph. D. Žarko Španiček Ministry o
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Prof.dr.sc. Vesna Židovec Universi
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Mrs. Tihana Stepinac Fabijanić Cro
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Branislav Gulan Editor-in-chief; me
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MSc In Ethnology Dunja Šarić The
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Jasna Babić, dipl. oec. Tourist Bo
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PhD in Geography Marko Koščak Stu
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Denis Ambruš, architect Faculty of
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Ph. D. Marija Knežević University
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MSc Vesna Kicošev Institute for Na
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Željko Milković, Engineer Interna
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Univ. Bacc. Oec. Lidija Mišćin Cr
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Lovro Babić, dipl. ing. Vukovar Vo
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Kristina Brščić Institute of Agr
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Prof., Ph. D. Jadranka Deže J. J.
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Romana Franjić Chair of the Touris
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Snježana Gagić University of Novi
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Petar Gardijan Veleučilište u Ši
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Mag. ing. agr. Marina Gašić Češ
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Mag. oec. Draženka Grah Krapina-Za
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Ph D Vesna Bedeković, Higher Schoo
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Mato Čačić Croatian Agriculture
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Ph. D. Daniela Gračan, associate p
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Samo Grošelj International Sava Ri
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Msc Sanja Jakovljević Belgrade Cha
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Damir Jerković, MA tel.: +387 36 4
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MSc Ana Jovičić University od Nov
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Ph. D. Marcel Meler University of O
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Mr. sc. Igor Stamenković Teaching
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Borislav Puljić Ecoplan d.o.o. Mos
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M. Sc. in Biology Marko Randić Pub
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Prof. Dr Vladimir Stojanović Asocc
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Mirela Šetka Prlić Ecoplan d.o.o
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DVM Stjepan Šimundža Viteško alk
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Prof. dr. sc Vjekoslav Šimunović
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Ives Vodanović Student of Faculty
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Mirjana Baban Faculty of Agricultur
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Mr. sc Iva Jurković Stančićeva 7
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Davorin Pamić, dipl. inž. agr. Cr
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MA in Economics Željko Trezner Ass
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Danijela Bićanić, dipl. nov. Agro
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Mr. sc. Ivica Jerčinović Poduzetn
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Darija Kuharić, senior lecturer Un
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Professional Associate Franica Milo
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HRVATSKA BANKA ZA OBNOVU I RAZVITAK
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