KNjIGA SAžETAKA / BOOK Of ABSTRACTS - Treći međunarodni ...

Dr Snežana Štetić, professor
College of Tourism,
Bulevar Zorana Djindjića 152a, Belgrade, Serbia
tel.: +381 63239853
e-mail: snezana.stetic@gmail.com
Dr Slavoljub Vujović
Ekonomski institut
Kralja Milutina 16, Belgrade, Serbia
tel.: +381 63365101
e-mail: kelovic1967@yahoo.com
Mr Dario Šimičević
College of Tourism,
Bulevar Zorana Djindjića 152a, Belgrade, Serbia
tel.: +381 64365101
e-mail: dancom@yubc.net
Title of the contribution:
Quality visitor experience in rural areas
Keywords:
quality, visitors, rural areas, experience, destination
Type of presentation:
Oral presentation
3. TemATSkA cJelinA: kReiRAnJe i DiSTRiBUciJA pRoizvoDA RURAlnog TURizmA
Theme:
Creation and distribution of rural tourism products
Purpose of study:
Purpose of this study is to highlight the importance of
service quality in rural tourism of quality experience.
Moreover, high-quality visitor experience has great significance
for further development of rural tourism.
Methodology/Approach:
Methodology occurred in research conducted in the
field and experiential knowledge of the problem. Combination
of theory and practice gives us the best insight
into this issue. Because of that we made field research to
prove our findings.
Findings:
Our findings showed that the quality of perception that
tourists have in relation to the degree of satisfying consumer
expectations and are directly related with the
Structured abstract
destination. Also this relation is connected also with use
of tourist services and their qualities. Quality perception
of visitors in relation to rural areas depends not only on
the quality of the area but also significance of tourism to
the local community. If local people do not accept the
development of tourism then we cannot have quality
visitor experience in rural areas.
Originality/Value:
Contribution of this research is integral perception at rural
areas, quality and guest satisfaction. Comparing the
quality of space and the desire of local communities in
tourism development, we can find out about the quality
of tourism development. Without the development of
quality tourism rural areas cannot be included on the
world tourist market which is evident from this study.
Research limitations/Implications:
Research limitations for a wider discussion on this subject
are very little possibilities for surveys among local
residents. When we solve this problem we will be able
to obtain relevant data for further research.
Practical implications:
Application of this research is possible in the creation
questionnaire surveys of the local population who want
to be engaged in the development of rural tourism.
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