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3. TemATSkA cJelinA: kReiRAnJe i DiSTRiBUciJA pRoizvoDA RURAlnog TURizmA Prof. dr. Tatjana Stanovčić Univerzitet Crne Gore, Fakultet za turizam i hotelijerstvo, Stari grad 320, 85330 Kotor, Crna Gora tel.: +382 32 322 686, faks: +382 32 325 049 e-mail: stanja@ac.me Doc. dr. Đurđica Perović Univerzitet Crne Gore, Fakultet za turizam i hotelijerstvo, Stari grad 320, 85330 Kotor, Crna Gora, tel.: +382 32 322 686 faks: +382 32 325 049 e-mail: duda@ac.me Mr Ilija Moric Univerzitet Crne Gore, Fakultet za turizam i hotelijerstvo, Stari grad 320, 85330 Kotor, Crna Gora tel.: +382 32 322 686, Fax. +382 32 325 049 e-mail: imoric@t-com.me Naslov izlaganja: Prekogranična suradnja i ruralni turizam: Slučaj Crne Gore i Hrvatske Ključne riječi: Prekogranična suradnja, ruralni turizam, Crna Gora, Hrvatska, diversifikacija ponude Vrsta izlaganja: Istraživački rad Tema: Regionalna i prekogranična suradnja Kreiranje i distribuiranje proizvoda ruralnog turizma Svrha istraživanja: U ovom radu, formuliramo i istražujemo hipotezu da regionalna suradnja otvara mogućnosti u smislu razvoja i diversifikacije proizvoda ruralnog turizma, što može generirati značajne ekonomske, socijalne i ekološke benefite za obje zemlje, Crnu Goru i Hrvatsku. Metodologija/pristup: Rad analizira prekograničnu suradnju između Crne Gore i Hrvatske u smislu razvoja ruralnog turizma. Poseban fokus je dat IPA programu i rezultatima istoga do sada. Osim sekundarnih podataka, pristupit će se sakupljanju primarnih podataka putem ankete eksperata i drugih uključenih u program IPA i projekte koji se realiziraju u okviru ovog programa. Rezultati: Regionalna i prekogranična suradnja može se promatrati kao efikasan instrument povećanja konkurentnosti 144 Strukturirani apstrakt turističke destinacije. Navedeno je važno u slučaju Crne Gore i Hrvatske, posebno u svjetlu činjenice da relativno male turističke destinacije trebaju širiti suradnju u cilju razvoja i provođenja marketing strategije koja će povećati njihovu konkurentnost na globalnom tržištu. Regionalna suradnja otvara brojne mogućnosti za razvoj i diversifikaciju proizvoda ruralnog turizma. Ključni rezultati rada se odnose na nalaz da identificirani potencijali nisu u potpunosti valorizirani, ali je proces otpočeo s više projekata u okviru IPA programa prekogranične suradnje. Izvornost/Doprinos/Vrijednost: Doprinos rada je dvostruk. Prvo, rad istražuje povezanost i značaj prekogranične suradnje za razvoj ruralnog turizma. Osim toga, posebno se istražuju dosadašnji rezultati postignuti u okviru IPA programa prekogranične suradnje u oblasti ruralnog turizma. Drugo, prikupit će se primarni podaci o ključnim i kritičnim limitirajućim faktorima razvoja ruralnog turizma u uvjetima prekogranične suradnje Crne Gore i Hrvatske. Istraživačka ograničenja/Implikacije: Ključna ograničenja su identificirana u smislu ograničenog broja projekata realiziranih u okviru IPA projekta, i kao posljedica toga, ograničenog broja podataka koji se mogu sakupiti o danoj problematici. Praktična primjena: Ključna praktična primjena se ogleda u činjenici da nositelji turističke politike u obije zemlje mogu i trebaju usvojiti nalaze ovog rada u cilju razvijanja buduće marketing strategije turističke destinacije i kreiranja superiorne razine iskustva za različite tržišne segmente.
Phd Tatjana Stanovčić University of Montenegro, Faculty of Tourism and Hotel Management Stari grad 320, 85330 Kotor, Montenegro, tel.: +382 32 322 686, fax. +382 32 325 049 e-mail: stanja@ac.me Phd Đurđica Perović University of Montenegro, Faculty of Tourism and Hotel Management Stari grad 320, 85330 Kotor, Montenegro, tel.: +382 32 322 686, fax. +382 32 325 049 e-mail: duda@ac.me MSc Ilija Moric University of Montenegro, Faculty of Tourism and Hotel Management Stari grad 320, 85330 Kotor, Montenegro, tel.: +382 32 322 686, fax: +382 32 325 049 e-mail: imoric@t-com.me Title of the contribution: Cross-border cooperation and rural tourism: The case of Montenegro and Croatia Keywords: cross-border cooperation, rural tourism, Montenegro, Croatia, product diversification. Type of presentation: Research paper 3. TemATSkA cJelinA: kReiRAnJe i DiSTRiBUciJA pRoizvoDA RURAlnog TURizmA Theme (Thematic area addressed): Regional and cross-border cooperation Creation and distribution of rural tourism product Purpose of study: In this paper, we formulate the hypothesis that regional co-operation opens possibilities in terms of rural tourism product development and diversification that can generate certain economic, social and ecological benefits for both counties, Montenegro and Croatia. Methodology/Approach: Paper gives an overview of cross-border cooperation between Montenegro and Croatia. The special focus is given to the IPA programme and its results in the recent past. Apart from secondary data, we will collect data via survey of experts and other included in the IPA programme and projects under this programme. Findings: Regional and cross border co-operation can be considered as a tool for increasing destination competitiveness. This has to be considered important in the case of Structured abstract Montenegro and Croatia, due to the fact that relatively small tourist destinations should co-operate more in order to define the marketing strategy which will increase their competitiveness on the global tourism market. Regional co-operation opens possibilities in terms of rural tourism, especially in terms of product development and diversification. Key findings show that identified potentials are not valorized completely, but the process has begun with several projects under the IPA crossborder cooperation programme. Originality/Value: The originality of our contribution is twofold. Firstly, we examine the relationship between cross-border cooperation and rural tourism development. Moreover, we will research the results of IPA programme projects in the area of rural tourism. Finally, we will collect the data about key and critical limitations of rural tourism development in terms of cross-border cooperation between Montenegro and Croatia. Research limitations/Implications: The key limitations are identified in terms of the limited number of projects regarding rural tourism under IPA programme, and as consequence of this, limited width of collected data. Practical implications: Key practical implication is that policy makers in both countries should include the findings of this contribution into the development of future destination marketing strategy and creation of superior level of experience to different market segments. 145
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3TREĆI MEĐUNARODNI KONGRES O RURA
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POKROVITELJI: Ministarstvo turizma
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CO-ORGANIZERS Association “Agrito
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SADRŽAJ Pozdravna riječ. . . . .
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3. MEĐUNARODNI KONGRES O RURALNOM
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POZDRAVNA RIJEČ Dobrodošli na tre
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Academician Andrija Mutnjaković, a
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Ph D Eduard Kušen, architecture en
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Klaus Ehrlich, General Secretary Eu
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Eva Staltmane, tourism marketing sp
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Dipl.-Pol. Panos Poulos Secretary G
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Ms Muñoz Mercedes European Greenwa
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Valerie J Carter: B. Sc (Hons) Memb
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Milan Antolović, dipl. ing. agr. I
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Ph. D Katica Arar Faculty of Agricu
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Rade Božović University of Novi S
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Izabela Ćavar Faculty of Science a
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Mr. sc. Marija Dejanović Tourist b
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Dijana Horvat, dipl. inž. Visoko g
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Mr. sc. Silvije Jerčinović Colleg
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M. Sc. Janja Juzbašić Zavičajni
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Ph. D. Jasenka Kranjčević Institu
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Mirjana Laganin Ecoplan Mostar Dr.
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Ph. D. IvonaOrlić Ethnographic mus
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Professor Cornelia Petroman Banat U
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Phd. Student Ionut Mircea Petroman
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Georgeta Rata, Assistant Professor
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Sandra Runjaić University in Ljubl
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Ph. D. Pavlo Ružić Institute of a
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Mr. Slavica Samardžić Ministry of
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M. Sc. Elma Sefo Faculty of Agricul
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Petra Somek, prof. Publishing house
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Ph. D. Žarko Španiček Ministry o
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Prof.dr.sc. Vesna Židovec Universi
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Mrs. Tihana Stepinac Fabijanić Cro
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Branislav Gulan Editor-in-chief; me
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MSc In Ethnology Dunja Šarić The
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Jasna Babić, dipl. oec. Tourist Bo
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PhD in Geography Marko Koščak Stu
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Denis Ambruš, architect Faculty of
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Ph. D. Marija Knežević University
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MSc Vesna Kicošev Institute for Na
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Željko Milković, Engineer Interna
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Univ. Bacc. Oec. Lidija Mišćin Cr
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Lovro Babić, dipl. ing. Vukovar Vo
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4. TemATSkA cJelinA: RegionAlni RAz
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Ph D Vesna Bedeković, Higher Schoo
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Mato Čačić Croatian Agriculture
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Ph. D. Daniela Gračan, associate p
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Samo Grošelj International Sava Ri
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Msc Sanja Jakovljević Belgrade Cha
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Damir Jerković, MA tel.: +387 36 4
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MSc Ana Jovičić University od Nov
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Ph. D. Marcel Meler University of O
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Mr. sc. Igor Stamenković Teaching
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Borislav Puljić Ecoplan d.o.o. Mos
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M. Sc. in Biology Marko Randić Pub
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Prof. Dr Vladimir Stojanović Asocc
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Mirela Šetka Prlić Ecoplan d.o.o
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DVM Stjepan Šimundža Viteško alk
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Prof. dr. sc Vjekoslav Šimunović
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Ives Vodanović Student of Faculty
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Mirjana Baban Faculty of Agricultur
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Mr. sc Iva Jurković Stančićeva 7
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Davorin Pamić, dipl. inž. agr. Cr
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MA in Economics Željko Trezner Ass
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Danijela Bićanić, dipl. nov. Agro
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Mr. sc. Ivica Jerčinović Poduzetn
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Darija Kuharić, senior lecturer Un
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Professional Associate Franica Milo
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HRVATSKA BANKA ZA OBNOVU I RAZVITAK
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