KNjIGA SAžETAKA / BOOK Of ABSTRACTS - Treći međunarodni ...

Recommendations

Info

3. TemATSkA cJelinA: kReiRAnJe i DiSTRiBUciJA pRoizvoDA RURAlnog TURizmA Prof. dr. sc. Dora Smolčić Jurdana Sveučilište u Rijeci Fakultet za menadžment u turizmu i ugostiteljstvu Opatija Primorska 42, p.p. 97, 51410 Opatija, Hrvatska tel.: 051/294-186 faks: 051/291-965 e-mail: doras@fthm.hr Mr. sc. Daniela Soldić Frleta e-mail: danielas@fthm.hr Naslov izlaganja: Turistički nedovoljno razvijena područja – problemske točke i obilježja potražnje Ključne riječi: nedovoljno razvijena područja, turizam, održivi razvoj, ekonomske i društvene koristi Vrsta izlaganja: PowerPoint Tema: Kreiranje i distribucija proizvoda ruralnog turizma Svrha istraživanja: Svrha ovog rada je utvrditi karakteristike turističke potražnje u ruralnim dijelovima Hrvatske koja su još uvijek turistički nedovoljno razvijena te analizirati specifične probleme s kojima se susreću takva područja. Metodologija/pristup: U radu su korišteni podaci prikupljeni u istraživanju koje se odnosilo na turiste koji su posjetili ruralne turističke destinacije u različitim hrvatskim županijama. Istraživanje se provodilo metodom anketiranja. Prvi dio ankete se odnosi na demografske i socioekonomske karakteristike turista, zatim na njihove motive dolaska, potrošnju, duljinu boravka i namjeru da se vrate, itd. Drugi dio ankete uključuje ocjenjivanje stupnja zadovoljstva te rangiranje važnosti pojedinačnih elemenata turističke ponude ruralne destinacije. Rezultati: Utvrđeno je kako je većina ispitanika individualno organizirala putovanje te kako većina njih boravi dulje od 4 noći u ruralnoj destinaciji. Za najveći dio ispitanika prosječni mjesečni obiteljski prihod iznosi između 1.000 i 140 Strukturirani apstrakt 3.000 eura, dok 47% ispitanika svakodnevno troši između 30-50 eura po osobi u odabranoj destinaciji. Glavni motiv za posjet ruralnoj Hrvatskoj je odmor i opuštanje te obiteljski odmor. Ispitanici su u prosjeku vrlo zadovoljni turističkom ponudom u destinaciji. Najviše su zadovoljni s prijateljskim i gostoljubivim stanovništvom, lokalnom atmosferom te osobnom sigurnošću, te upravo ove elemente ispitanici ističu kao njima najvažnije. Izvornost/Doprinos/Vrijednost: Većina istraživanja o značajkama turista i njihovoj razini zadovoljstva u Hrvatskoj se odvija u priobalnim destinacijama. Kako turizam predstavlja novu razvojnu perspektivu u ruralnim područjima, bilo je vrijedno provesti istraživanje koje rezultira informacijama o trenutnim stavovima ruralnih turista. Rezultati istraživanja mogu biti od koristi turističkom sektoru i lokalnim zajednicama u ruralnim područjima, s ciljem poboljšanja i jačanja izravnog i neizravnog pozitivnog gospodarskog i socijalnog utjecaja turizma. Istraživačka ograničenja/Implikacije: Rezultati ovog istraživanja dobiveni su na temelju odgovora turista koji su boravili u hrvatskim ruralnim destinacijama i odnose se na odabrane hrvatske županije. Buduća istraživanja trebaju biti usmjerena na iste tržišne niše koje su se odlučile za odabir drugih destinacija sličnih obilježja, čiji rezultati mogu poslužiti kao usporedba rezultatima prezentiranim u ovom radu. Praktična primjena: Rezultati istraživanja mogu predstavljati smjernicu turističkom sektoru u procesu poboljšanja kvalitete usluga i stupnja zadovoljstva turista jer razumijevanje karakteristika turista kao i njihova zadovoljstva turističkim proizvodima s vremenom može rezultirati većim kako ekonomskim tako i socijalnim koristima.
Ph. D., Associate Professor Dora Smolčić Jurdana University of Rijeka Faculty of Tourism and Hospitality Management Opatija Primorska 42, p.p. 97, 51410 Opatija, Croatia tel.: 051/294-186 fax.: 051/291-965 e-mail: doras@fthm.hr M. Sc., Assistant Daniela Soldić Frleta e-mail: danielas@fthm.hr Title of the contribution: Less developed tourism areas – specific issues and demand features Keywords: less developed areas, tourism, sustainable development, economic and social benefits Type of presentation: PowerPoint 3. TemATSkA cJelinA: kReiRAnJe i DiSTRiBUciJA pRoizvoDA RURAlnog TURizmA Theme: Creation and distribution of Rural Tourism Product Purpose of study: The purpose of this paper was to determine the characteristics of present tourism demand in these, tourism wise, still not sufficiently developed areas and to analyze the specific issues encountered by these areas. Methodology/Approach: Data collected in a survey designed for tourists who visited rural tourism destinations in different Croatian counties have been used. The survey instrument was a self-administered questionnaire. The first part of the questionnaire was related to the demographic socioeconomic details, tourists’ behavior regarding tourist activities, their motives for coming, length of stay, intention to return, consumption, etc. Second part included importance and satisfaction ratings scales referring to destination attributes. Findings: It was found that majority of the respondents organized their trip on their own and majority is spending more than 4 nights in rural destination. For majority of the Structured abstract respondents average monthly family income is between 1,000 and 3,000 Euros, and 47% of the respondents are daily spending between 30-50 Euros per person in selected rural destination. Main motive for visiting rural Croatia was rest and relaxation and family vacation. Respondents are on average very satisfied with rural destinations’ tourism offer. They are most satisfied with friendly and hospitable residents, local atmosphere and personal safety and precisely these attributes respondents consider to be most important for them. Originality/Value: Majority researches on tourists’ features and their satisfaction level refer to Croatian coastal parts. Since tourism is seen as new development perspective in rural areas it was worth conducting the research that resulted with current rural tourists’ attitudes. The results could be of use to tourism sector and local communities in rural areas so that they can improve and strength tourism direct and indirect positive economic and social impact. Research limitations/Implications: Research findings are based on the responses of tourists who stayed in Croatian rural destinations and they refer to selected counties. Further researches should be focused on market niches that have opted for different destination with similar characteristics which would serve to compare the findings obtained in this paper. Practical implications: Research results can be considered as a guideline for tourism sector in enhancing service quality and customer satisfaction since greater understanding of the tourists’ characteristics and satisfaction with the tourism products may induce more economical, social benefits. 141
Page 1 and 2:
3TREĆI MEĐUNARODNI KONGRES O RURA
Page 3 and 4:
POKROVITELJI: Ministarstvo turizma
Page 5 and 6:
CO-ORGANIZERS Association “Agrito
Page 7 and 8:
SADRŽAJ Pozdravna riječ. . . . .
Page 9 and 10:
3. MEĐUNARODNI KONGRES O RURALNOM
Page 11 and 12:
Page 13 and 14:
Page 15 and 16:
POZDRAVNA RIJEČ Dobrodošli na tre
Page 17 and 18:
Academician Andrija Mutnjaković, a
Page 19 and 20:
Ph D Eduard Kušen, architecture en
Page 21 and 22:
Klaus Ehrlich, General Secretary Eu
Page 23 and 24:
Eva Staltmane, tourism marketing sp
Page 25 and 26:
Dipl.-Pol. Panos Poulos Secretary G
Page 27 and 28:
Ms Muñoz Mercedes European Greenwa
Page 29 and 30:
Valerie J Carter: B. Sc (Hons) Memb
Page 31 and 32:
Milan Antolović, dipl. ing. agr. I
Page 33 and 34:
Ph. D Katica Arar Faculty of Agricu
Page 35 and 36:
Rade Božović University of Novi S
Page 37 and 38:
Izabela Ćavar Faculty of Science a
Page 39 and 40:
Mr. sc. Marija Dejanović Tourist b
Page 41 and 42:
Dijana Horvat, dipl. inž. Visoko g
Page 43 and 44:
Mr. sc. Silvije Jerčinović Colleg
Page 45 and 46:
M. Sc. Janja Juzbašić Zavičajni
Page 47 and 48:
Ph. D. Jasenka Kranjčević Institu
Page 49 and 50:
Mirjana Laganin Ecoplan Mostar Dr.
Page 51 and 52:
Ph. D. IvonaOrlić Ethnographic mus
Page 53 and 54:
Professor Cornelia Petroman Banat U
Page 55 and 56:
Phd. Student Ionut Mircea Petroman
Page 57 and 58:
Georgeta Rata, Assistant Professor
Page 59 and 60:
Sandra Runjaić University in Ljubl
Page 61 and 62:
Ph. D. Pavlo Ružić Institute of a
Page 63 and 64:
Mr. Slavica Samardžić Ministry of
Page 65 and 66:
M. Sc. Elma Sefo Faculty of Agricul
Page 67 and 68:
Petra Somek, prof. Publishing house
Page 69 and 70:
Ph. D. Žarko Španiček Ministry o
Page 71 and 72:
Prof.dr.sc. Vesna Židovec Universi
Page 73 and 74:
Mrs. Tihana Stepinac Fabijanić Cro
Page 75 and 76:
Branislav Gulan Editor-in-chief; me
Page 77 and 78:
MSc In Ethnology Dunja Šarić The
Page 79 and 80:
Jasna Babić, dipl. oec. Tourist Bo
Page 81 and 82:
PhD in Geography Marko Koščak Stu
Page 83 and 84:
Denis Ambruš, architect Faculty of
Page 85 and 86:
Ph. D. Marija Knežević University
Page 87 and 88:
MSc Vesna Kicošev Institute for Na
Page 89 and 90:
Željko Milković, Engineer Interna
Page 91 and 92: Univ. Bacc. Oec. Lidija Mišćin Cr
Page 93 and 94: Lovro Babić, dipl. ing. Vukovar Vo
Page 95 and 96: Kristina Brščić Institute of Agr
Page 97 and 98: Prof., Ph. D. Jadranka Deže J. J.
Page 99 and 100: Romana Franjić Chair of the Touris
Page 101 and 102: Snježana Gagić University of Novi
Page 103 and 104: Petar Gardijan Veleučilište u Ši
Page 105 and 106: Mag. ing. agr. Marina Gašić Češ
Page 107 and 108: Mag. oec. Draženka Grah Krapina-Za
Page 109 and 110: Dr. sc. Tatjana Gredičak Ministry
Page 111 and 112: 3. TemATSkA cJelinA: kReiRAnJe i Di
Page 113 and 114: Dušan Jovanović EduconsUniversity
Page 115 and 116: M. Sc. Jelena Kristić J. J. Stross
Page 117 and 118: Mirna Leko Šimić Faculty of Econo
Page 119 and 120: Mag. oec. Goran Luburić Zagreb Sch
Page 121 and 122: Mirela Mabić University of Mostar
Page 123 and 124: PhD Diana Marin, assistant Banat Un
Page 125 and 126: MSc Marija Mesić Škorić Economic
Page 127 and 128: MSc Ilija Moric University of Monte
Page 129 and 130: Monika Mustač, Master engineer of
Page 131 and 132: MSc Zoran Najdanović Zagreb Busine
Page 141: PhD Mili Razović University of Zad
Page 145 and 146: Ivan Spužević Faculty of Agricult
Page 147 and 148: Phd Tatjana Stanovčić University
Page 149 and 150: Doc. dr. sc. Tihana Sudarić Facult
Page 151 and 152: Dr. Snežana Štetić, profesor Col
Page 153 and 154: Dr Snežana Štetić, professor Col
Page 155 and 156: B. S. Ana Težak Institute of Agric
Page 159 and 160: Doctor of Economic Sciences Božo V
Page 161 and 162: Master Dejan Zrilić Belgrade chamb
Page 165 and 166: MSc Miroslav Ivanović Tourism orga
Page 167 and 168: Bacc. ing. agr. Mirjana Ivasić Pro
Page 169 and 170: Maja Magdić Hanžek State inspecto
Page 171 and 172: Prof. Dr. Sci Svetislav Marković T
Page 177 and 178: 4. TemATSkA cJelinA: RegionAlni RAz
Page 193 and 194:
4. TemATSkA cJelinA: RegionAlni RAz
Page 195 and 196:
Page 197 and 198:
Page 199 and 200:
Page 201 and 202:
Page 203 and 204:
Page 205 and 206:
Page 207 and 208:
Page 209 and 210:
Page 211 and 212:
Ph D Vesna Bedeković, Higher Schoo
Page 213 and 214:
Mato Čačić Croatian Agriculture
Page 215 and 216:
Ph. D. Daniela Gračan, associate p
Page 217 and 218:
Samo Grošelj International Sava Ri
Page 219 and 220:
Msc Sanja Jakovljević Belgrade Cha
Page 221 and 222:
Damir Jerković, MA tel.: +387 36 4
Page 223 and 224:
MSc Ana Jovičić University od Nov
Page 225 and 226:
Ph. D. Marcel Meler University of O
Page 227 and 228:
Mr. sc. Igor Stamenković Teaching
Page 229 and 230:
Borislav Puljić Ecoplan d.o.o. Mos
Page 231 and 232:
M. Sc. in Biology Marko Randić Pub
Page 233 and 234:
Prof. Dr Vladimir Stojanović Asocc
Page 235 and 236:
Mirela Šetka Prlić Ecoplan d.o.o
Page 237 and 238:
DVM Stjepan Šimundža Viteško alk
Page 239 and 240:
Prof. dr. sc Vjekoslav Šimunović
Page 241 and 242:
Ives Vodanović Student of Faculty
Page 243 and 244:
Mirjana Baban Faculty of Agricultur
Page 245 and 246:
Mr. sc Iva Jurković Stančićeva 7
Page 247 and 248:
Davorin Pamić, dipl. inž. agr. Cr
Page 249 and 250:
MA in Economics Željko Trezner Ass
Page 251 and 252:
Danijela Bićanić, dipl. nov. Agro
Page 253 and 254:
Mr. sc. Ivica Jerčinović Poduzetn
Page 255 and 256:
Darija Kuharić, senior lecturer Un
Page 257 and 258:
Professional Associate Franica Milo
Page 259:
HRVATSKA BANKA ZA OBNOVU I RAZVITAK
show all

KNjIGA SAžETAKA / BOOK Of ABSTRACTS - Treći međunarodni ...

Create successful ePaper yourself

Delete template?

Save as template?