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3. TemATSkA cJelinA: kReiRAnJe i DiSTRiBUciJA pRoizvoDA RURAlnog TURizmA Doc. dr. sc. Mili Razović Sveučilište u Zadru Odjel za turizam i komunikacijske znanosti Ulica dr. Franje Tuđmana 24i, 23000 Zadar,Hrvatska tel.: 099 3031953 e-mail: mili.razovic@dalmatia.hr; mrazovic@unizd.hr Mag. oec Anamaria Zelić e-mail: annmari@net.hr Naslov izlaganja: Ruralni turizam u funkciji razvoja Zadarskog zaleđa Ključne riječi: prirodni resursi, turistička ponuda, ruralni turizam, Vrsta izlaganja: Istraživački rad Tema: Kreiranje i distribucija ruralnog turizma - Novi oblici turizma na ruralnom području Svrha istraživanja: U radu se prikazuju potencijali Zadarskog zaleđa (Ravni kotari i Bukovica) koji za razliku od otoka i priobalja nude sasvim drugačije oblike odmora i rekreacije a time i mogućnosti razvoja posebnih oblika turizma, ruralnog turizma. Metodologija/pristup: Posredstvom metode analize utvrđuje se osnova za razvoj ruralnog turizma na području Zadarskog zaleđa. Metodom ankete, na temelju uzorka od 51 obitelji koje su bile uključene u istraživanje, utvrđuje se stupanj interesa lokalnog stanovništva za njegovo uključivanje u razvoj ruralnog turizma, njihova vizija razvoja ruralnog turizma i prepreke u realizaciji razvoja ruralnog turizma na prostoru Zadarskog zaleđa. Rezultati: Rezultati istraživanja ukazuju da se područje Zadarskog zaleđa kontinuirano bori s problemima nerazvijenog 138 Strukturirani apstrakt gospodarstva, depopulacije, niže razine razvoja prometne i komunalne infrastrukture i nedovoljnih poduzetničkih poticaja koji bi omogućili lokalnom stanovništvu da se intenzivnije uključi u razvoj ruralnog turizma. Međutim, istraživanja dokazuju da kod lokalnog stanovništva postoji spoznaja da ruralni turizam omogućava izravnu prodaju vlastitih poljoprivrednih proizvoda,povećava kvalitetu života na ruralnim područjima i stvara preduvjete za život mladih na području Zadarskog zaleđa. Izvornost/Doprinos/Vrijednost: Na temelju istraživanja u radu se prezentira SWOT analiza iz koje se definiraju mogućnosti, ograničenja i model razvoja ruralnog turizma na području Zadarskog zaleđa. Suradnja sa lokalnim stanovništvom, njihova procjena mogućnosti i značenja razvoja ruralnog turizma na području Zadarskog zaleđa potvrđuju doprinos i nužnost predmetnog istraživanja. Istraživačka ograničenja/Implikacije: Problem u istraživanju je nedovoljna suradnja nositelja razvoja ruralnog turizma sa stanovništvom, te relativno kratko razdoblje postojanja inicijative i razvojnog koncepta ruralnog turizma na području Zadarskog zaleđa. Praktična primjena: Rezultate istraživanja i prijedlog razvoja ruralnog turizma moguće je primijeniti u novoj koncepciji razvojnog modela turizma Zadarskog zaleđa i Zadarske županije. Razvoj ruralnog turizma omogućiti će dodatno zapošljavanje, usporiti depopulaciju lokalnog stanovništva, ubrzati poduzetničke i razvojne procese na prostoru Zadarskog zaleđa.
PhD Mili Razović University of Zadar Department for tourism and communication science Ulica dr. Franje Tuđmana 24i, 23000 Zadar, Croatia tel.: 099 3031953 e-mail: mili.razovic@dalmatia.hr; mrazovic@unizd.hr Mag. oec Anamaria Zelić e-mail: annmari@net.hr Title of the contribution: Function of rural tourism in developing Zadar hinterland Keywords: natural resources, tourist offer, rural tourism, Type of presentation: Research paper 3. TemATSkA cJelinA: kReiRAnJe i DiSTRiBUciJA pRoizvoDA RURAlnog TURizmA Theme: Creation and Distribution of Rural Tourism New Tourism Forms in Rural Parts Purpose of study: This paper shows the potential of the Zadar hinterland (Ravni kotari and Bukovica), which unlike the islands and coastal areas offer a completely different forms of entertainment and recreation, and thus the possibility of development of special forms of tourism, rural tourism. Methodology/Approach: Analysis method determines the basis for the development of rural tourism in the Zadar hinterland. A survey, based on a sample of 51 families that were included in the research, determined the level of interest of local people for their involvement in the development of rural tourism, their vision of rural development and the barriers in the implementation of rural development in the area of Zadar hinterland. Findings: Research results indicate that the area of Zadar hinterland is continuously struggling with the problems of underdeveloped economy, depopulation, lower levels of development of transport and utility infrastructure Structured abstract and a lack of entrepreneurial incentives that would enable local people to be more intensively involved in the development of rural tourism. However, the research show that the local population have recognition that rural tourism enables direct sales of their agricultural products, increases quality of life in rural areas and creates conditions for life of young people in the Zadar hinterland. Originality/Value: Based on the research, paper presents a SWOT analysis that defines the capabilities, limitations and development model of rural tourism in the Zadar hinterland. The cooperation with local population, their assessment of the possibilities and importance of rural tourism development in the Zadar hinterland prove the necessity and the contribution of this research. Research limitations/Implications: The problem of the research is the lack of collaboration holder of a rural development with the population and a relatively short period of existence of initiatives and development of the concept of rural tourism in the Zadar hinterland. Practical implications: The results of the research and suggestion of the development of rural tourism can be applied in the new concept of tourism development model of Zadar and Zadar hinterland. Development of rural tourism will provide additional employment, decelerate the depopulation of the local population, and accelerate business processesand development in the area of Zadar hinterland. 139
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3TREĆI MEĐUNARODNI KONGRES O RURA
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POKROVITELJI: Ministarstvo turizma
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CO-ORGANIZERS Association “Agrito
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SADRŽAJ Pozdravna riječ. . . . .
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3. MEĐUNARODNI KONGRES O RURALNOM
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POZDRAVNA RIJEČ Dobrodošli na tre
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Academician Andrija Mutnjaković, a
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Ph D Eduard Kušen, architecture en
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Klaus Ehrlich, General Secretary Eu
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Eva Staltmane, tourism marketing sp
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Dipl.-Pol. Panos Poulos Secretary G
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Valerie J Carter: B. Sc (Hons) Memb
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Milan Antolović, dipl. ing. agr. I
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Ph. D Katica Arar Faculty of Agricu
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Rade Božović University of Novi S
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Izabela Ćavar Faculty of Science a
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Mr. sc. Marija Dejanović Tourist b
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Dijana Horvat, dipl. inž. Visoko g
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Mr. sc. Silvije Jerčinović Colleg
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M. Sc. Janja Juzbašić Zavičajni
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Ph. D. Jasenka Kranjčević Institu
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Mirjana Laganin Ecoplan Mostar Dr.
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Professor Cornelia Petroman Banat U
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Phd. Student Ionut Mircea Petroman
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Georgeta Rata, Assistant Professor
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Sandra Runjaić University in Ljubl
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Ph. D. Pavlo Ružić Institute of a
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Mr. Slavica Samardžić Ministry of
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Petra Somek, prof. Publishing house
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Prof.dr.sc. Vesna Židovec Universi
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Mrs. Tihana Stepinac Fabijanić Cro
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Branislav Gulan Editor-in-chief; me
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MSc In Ethnology Dunja Šarić The
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Jasna Babić, dipl. oec. Tourist Bo
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PhD in Geography Marko Koščak Stu
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Denis Ambruš, architect Faculty of
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Ph. D. Marija Knežević University
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MSc Vesna Kicošev Institute for Na
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Ph D Vesna Bedeković, Higher Schoo
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Mato Čačić Croatian Agriculture
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Ph. D. Daniela Gračan, associate p
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Samo Grošelj International Sava Ri
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Msc Sanja Jakovljević Belgrade Cha
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Damir Jerković, MA tel.: +387 36 4
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MSc Ana Jovičić University od Nov
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Ph. D. Marcel Meler University of O
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Mr. sc. Igor Stamenković Teaching
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Borislav Puljić Ecoplan d.o.o. Mos
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M. Sc. in Biology Marko Randić Pub
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Prof. Dr Vladimir Stojanović Asocc
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Mirela Šetka Prlić Ecoplan d.o.o
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DVM Stjepan Šimundža Viteško alk
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Prof. dr. sc Vjekoslav Šimunović
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Ives Vodanović Student of Faculty
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Mirjana Baban Faculty of Agricultur
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Mr. sc Iva Jurković Stančićeva 7
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Davorin Pamić, dipl. inž. agr. Cr
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MA in Economics Željko Trezner Ass
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Danijela Bićanić, dipl. nov. Agro
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Mr. sc. Ivica Jerčinović Poduzetn
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Darija Kuharić, senior lecturer Un
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Professional Associate Franica Milo
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HRVATSKA BANKA ZA OBNOVU I RAZVITAK
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