KNjIGA SAžETAKA / BOOK Of ABSTRACTS - Treći međunarodni ...

MSc Marija Mesić Škorić
Economic and Administrative School Osijek
Trg Svetog Trojstva 4, 31 000 Osijek, Croatia
tel.: + 385 31 214 840
e-mail: marija.mesic@yahoo.com
MSc Željka Zavišić
e-mail: zeljka.zavisic@vpsz.hr
Title of the contribution:
The assumptions of marketing succes of the production
and usage of stevia plant in Osijek-Baranja County
Keywords:
stevia plant, marketing, market, Osijek-Baranja County
Type of presentation:
PowerPoint presentation
3. TemATSkA cJelinA: kReiRAnJe i DiSTRiBUciJA pRoizvoDA RURAlnog TURizmA
Theme:
Creation and distribution of products of the rural Tourism
Purpose of study:
Prove the validity of cultivation, usage and branding
plant Stevia as a potential of the rural tourism products
that could result in greater utilization of land by increasing
profit businesses, but also the consumer satisfaction
(tourists).
Methodology/Approach:
For research purposes, was created questionnaire that
includes questions about demographic characteristics
of consumers, the activity they are involved in, and
awareness with the characteristics of Stevia plants. The
research will be conducted in the city of Osijek and its
surroundings, in a sample of 500 respondents, and will
show the situation on the market 2012th year. The data
will be used standard statistical analysis, using a computer
program for MS Excel spreadsheets.
Findings:
Based on collected data will be analyzed potential economic
entities that are able to produce and / or the use
of Stevia plants in their final products, the potential consumers
of the plant itself and / or products that contain
Structured abstract
it. The introduction of this product on the market besides
it would lead to a better utilization of agricultural facilities
in rural areas of Osijek-Baranja County and increase
profits, branding of such products would be of great
importance for rural tourism in this region, through promoting
the benefits of stevia for a healthy lifestyle.
Originality/Value:
This study attempts to cover up in us now only marginally
explored area. Expected scientific contributions
in the exact determination of the current situation and
proposed marketing programs and activities, as preconditions
for development of the rural tourism Osijek-Baranja
county. The obtained data can serve the purpose
of the strategy and marketing of certain measures of
economic policy, by local, regional and national authorities.
Research limitations/Implications:
The main limitations are the lack of research awareness
and familiarity of respondents with plants, manufacturers
of skepticism because of brand new products on
the market, and vaguely defined legal regulations regarding
the use of plants.
Practical implications:
Implementation of Stevia in production program of the
existing food producers who have use the sugar and /
or artificial sweeteners in their products, the production
plants and marketing activities essential for increasing
rural tourism in Osijek-Baranja county.
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