KNjIGA SAžETAKA / BOOK Of ABSTRACTS - Treći međunarodni ...

Recommendations

Info

3. TemATSkA cJelinA: kReiRAnJe i DiSTRiBUciJA pRoizvoDA RURAlnog TURizmA Mirela Mabić Sveučilište u Mostaru Ekonomski fakultet Matice hrvatske bb, 88 000 Mostar, BiH tel.: +387 (0)36 355 100 faks: +387 (0)36 355 130 e-mail: mirela.mabic@gmail.com; mirela.mabic@tel.net.ba Marija Lasić Sveučilište u Mostaru Agronomski i prehrambeno-tehnološki fakultet Biskupa Čule bb, 88000 Mostar, BiH tel.: +387 (0) 36 337 102 faks: +387 (0) 36 337 105 e-mail: lasic.marija@hotmail.com Naslov izlaganja: Web promocija u funkciji razvoja turizma Ključne riječi: turizam, internet, web promocija, različiti oblici turizma Vrsta izlaganja: Poster Tema: Kreiranje i distribucija proizvoda ruralnog turizma Svrha istraživanja: Cilj istraživanja je istražiti i spoznati trenutno stanje primjene interneta kao promotivnog medija u turizmu na području Bosne i Hercegovine te ukazati na potencijale web promocije kroz dobru sadržajnost i organizaciju web stranica, što predstavlja kvalitetnu informacijsku osnovu za bivše, trenutne i potencijalne turiste koji kao svoju destinaciju biraju BiH. Metodologija/pristup: Istraživanje je provedeno na internetu. Analiziran je sadržaj i organizacija web stranica vezanih za turizam na području BiH. Naglasak je stavljen na web stranice turističkih zajednica 10 kantona u Federaciji BiH, Turističke zajednice Republike Srpske te krovne organizacije na razini BiH. Analizirala se dostupnost informacija o vrsti turizma koji neki kanton nudi te njegova prezentacija (zasebni linkovi, multimedija, dostupnost i iscrpnost informacija...). Rezultati: Rezultati provedenog istraživanja su pokazali da u BiH još uvijek ne postoji dobra online organizacija turističkih aktivnosti. Naime, ikako se u stvarnosti radi na moderni- 118 Strukturirani apstrakt zaciji promocije turističkih potencijala BiH, mogućnosti informacijsko komunikacijskih dostignuća u svrhu marketinga su slabo iskorištene. Analiza web stranica turističkih zajednica i organizacija je pokazala da stranice sadrže šture informacije o turizmu općenito i specifičnim oblicima turizma na području pojedinog kantona i bez posebnih specifikacija. Izvornost/Doprinos/Vrijednost: U pregledu dostupne literature nije utvrđeno da su do sad rađene slične analize, a provedeno istraživanje predstavlja osnovu za daljnja istraživanja u smjeru turističke web promocije. Zahvaljujući brzom razvoju informacijsko komunikacijskih tehnologija, internet je omogućio uvid u veliku količinu informacija u samo par minuta te je nezamislivo da ljudi nastave svoje odluke donositi bez njega. Stoga je nužno da turistički djelatnici u BiH u svom poslovanju počnu što više primjenjivati sve nove mogućnosti promocije turizma s naglaskom na internet jer u protivnom neće imati plodno tlo za svoj dalji procvat. Istraživačka ograničenja/Implikacije: Ograničenja provedenog istraživanja se odnose na činjenicu da se nije detaljno analizirala kvaliteta web stranica turističkog karaktera, niti se ispitivao stav turista o web promociji te njihovo zadovoljstvo dostupnim informacijama. Spomenuto predstavlja smjernice za daljnja istraživanja u navedenom području. Praktična primjena: Rezultati provedenog istraživanja se mogu prezentirati menadžmentu turističkih organizacija i udruženja u BiH što bi trebao biti dobar poticaj za aktiviranje na području online promocije turizma i turističkih potencijala BiH.
Mirela Mabić University of Mostar Faculty of Economics Matice hrvatske bb, 88 000 Mostar, BiH tel.: +387 (0)36 355 100 fax: +387 (0)36 355 130 e-mail: mirela.mabic@gmail.com; mirela.mabic@tel.net.ba Marja Lasić University of Mostar Faculty of Agriculture and Food Technology Biskupa Čule bb, 88000 Mostar, BiH tel.: +387 (0) 36 337 102 fax: +387 (0) 36 337 105 e-mail: lasic.marija@hotmail.com Title of the contribution: Web promotion in the role of tourism development – an overview of Bosnia and Herzegovina Keywords: Tourism, Internet, web promotion, different forms of tourism Type of presentation: poster 3. TemATSkA cJelinA: kReiRAnJe i DiSTRiBUciJA pRoizvoDA RURAlnog TURizmA Theme: Creating and Distributing Products in Rural Tourism Purpose of study: The aim this research is to explore and understand the current state of implementation of the Internet as a promotion media in the area of tourism in Bosnia and Herzegovina and to draw attention to the potentials of web promotion through good content and organization of web pages, which is a high-quality information base for the former, current and potential tourists that choose B&H as their destination. Methodology/Approach: The study was conducted on the Internet. The contents and organization of web pages related to tourism in BiH were analyzed. Emphasis is placed on the tourist boards’ websites of 10 cantons in the Federation, the Republic of Srpska tourist board and umbrella organizations on the state level. The availablility and presentation of information on the type of tourism that canton provides was analyzed (separate links, multimedia, accessibility and comprehensiveness of information ...). Findings: The results showed that there is still no good online organization of tourism activities in BiH. Although mod- Structured abstract ernization of the promotion of tourism potential of BiH is being conducted in reality, information and communication capabilities for the purpose of marketing achievements are poorly used. Analysis of the Web sites of tourist boards and organizations have shown that sites contain scant information about tourism in general and specific forms of tourism in each canton, and without any special specification Originality/Value: In a review of the available literature it was found that no similar analyses were conducted up to now, and conducted research provides a basis for further research in the direction of tourist web promotion. Thanks to the rapid development of information and communication technology, the Internet can provide insight into a large amount of information in just a few minutes and it is inconceivable that people continue to make their decision without Internet. It is, therefore, necessary that the tourist operators in BiH start applying new possibilities of tourism promotion with emphasis on Internet in their business, because otherwise there will be no fertile ground for their further prosperity. Research limitations/Implications: Limitations of the study are related to the fact that the quality of other tourist web sites has not been thoroughly analyzed, nor the tourists’ attitude about web promotion have been questioned or their satisfaction with the available information. The above presents the guidelines for further research in this area. Practical implications: The research results can be presented to management of tourism organizations and associations in BiH, which would be a good stimulus for the activation of the online promotion of tourism and tourism potential of BiH. 119
Page 1 and 2:
3TREĆI MEĐUNARODNI KONGRES O RURA
Page 3 and 4:
POKROVITELJI: Ministarstvo turizma
Page 5 and 6:
CO-ORGANIZERS Association “Agrito
Page 7 and 8:
SADRŽAJ Pozdravna riječ. . . . .
Page 9 and 10:
3. MEĐUNARODNI KONGRES O RURALNOM
Page 11 and 12:
Page 13 and 14:
Page 15 and 16:
POZDRAVNA RIJEČ Dobrodošli na tre
Page 17 and 18:
Academician Andrija Mutnjaković, a
Page 19 and 20:
Ph D Eduard Kušen, architecture en
Page 21 and 22:
Klaus Ehrlich, General Secretary Eu
Page 23 and 24:
Eva Staltmane, tourism marketing sp
Page 25 and 26:
Dipl.-Pol. Panos Poulos Secretary G
Page 27 and 28:
Ms Muñoz Mercedes European Greenwa
Page 29 and 30:
Valerie J Carter: B. Sc (Hons) Memb
Page 31 and 32:
Milan Antolović, dipl. ing. agr. I
Page 33 and 34:
Ph. D Katica Arar Faculty of Agricu
Page 35 and 36:
Rade Božović University of Novi S
Page 37 and 38:
Izabela Ćavar Faculty of Science a
Page 39 and 40:
Mr. sc. Marija Dejanović Tourist b
Page 41 and 42:
Dijana Horvat, dipl. inž. Visoko g
Page 43 and 44:
Mr. sc. Silvije Jerčinović Colleg
Page 45 and 46:
M. Sc. Janja Juzbašić Zavičajni
Page 47 and 48:
Ph. D. Jasenka Kranjčević Institu
Page 49 and 50:
Mirjana Laganin Ecoplan Mostar Dr.
Page 51 and 52:
Ph. D. IvonaOrlić Ethnographic mus
Page 53 and 54:
Professor Cornelia Petroman Banat U
Page 55 and 56:
Phd. Student Ionut Mircea Petroman
Page 57 and 58:
Georgeta Rata, Assistant Professor
Page 59 and 60:
Sandra Runjaić University in Ljubl
Page 61 and 62:
Ph. D. Pavlo Ružić Institute of a
Page 63 and 64:
Mr. Slavica Samardžić Ministry of
Page 65 and 66:
M. Sc. Elma Sefo Faculty of Agricul
Page 67 and 68:
Petra Somek, prof. Publishing house
Page 69 and 70: Ph. D. Žarko Španiček Ministry o
Page 71 and 72: Prof.dr.sc. Vesna Židovec Universi
Page 73 and 74: Mrs. Tihana Stepinac Fabijanić Cro
Page 75 and 76: Branislav Gulan Editor-in-chief; me
Page 77 and 78: MSc In Ethnology Dunja Šarić The
Page 79 and 80: Jasna Babić, dipl. oec. Tourist Bo
Page 81 and 82: PhD in Geography Marko Koščak Stu
Page 83 and 84: Denis Ambruš, architect Faculty of
Page 85 and 86: Ph. D. Marija Knežević University
Page 87 and 88: MSc Vesna Kicošev Institute for Na
Page 89 and 90: Željko Milković, Engineer Interna
Page 91 and 92: Univ. Bacc. Oec. Lidija Mišćin Cr
Page 93 and 94: Lovro Babić, dipl. ing. Vukovar Vo
Page 95 and 96: Kristina Brščić Institute of Agr
Page 97 and 98: Prof., Ph. D. Jadranka Deže J. J.
Page 99 and 100: Romana Franjić Chair of the Touris
Page 101 and 102: Snježana Gagić University of Novi
Page 103 and 104: Petar Gardijan Veleučilište u Ši
Page 105 and 106: Mag. ing. agr. Marina Gašić Češ
Page 107 and 108: Mag. oec. Draženka Grah Krapina-Za
Page 109 and 110: Dr. sc. Tatjana Gredičak Ministry
Page 111 and 112: 3. TemATSkA cJelinA: kReiRAnJe i Di
Page 113 and 114: Dušan Jovanović EduconsUniversity
Page 115 and 116: M. Sc. Jelena Kristić J. J. Stross
Page 117 and 118: Mirna Leko Šimić Faculty of Econo
Page 119: Mag. oec. Goran Luburić Zagreb Sch
Page 123 and 124: PhD Diana Marin, assistant Banat Un
Page 125 and 126: MSc Marija Mesić Škorić Economic
Page 127 and 128: MSc Ilija Moric University of Monte
Page 129 and 130: Monika Mustač, Master engineer of
Page 131 and 132: MSc Zoran Najdanović Zagreb Busine
Page 141 and 142: PhD Mili Razović University of Zad
Page 143 and 144: Ph. D., Associate Professor Dora Sm
Page 145 and 146: Ivan Spužević Faculty of Agricult
Page 147 and 148: Phd Tatjana Stanovčić University
Page 149 and 150: Doc. dr. sc. Tihana Sudarić Facult
Page 151 and 152: Dr. Snežana Štetić, profesor Col
Page 153 and 154: Dr Snežana Štetić, professor Col
Page 155 and 156: B. S. Ana Težak Institute of Agric
Page 159 and 160: Doctor of Economic Sciences Božo V
Page 161 and 162: Master Dejan Zrilić Belgrade chamb
Page 165 and 166: MSc Miroslav Ivanović Tourism orga
Page 167 and 168: Bacc. ing. agr. Mirjana Ivasić Pro
Page 169 and 170: Maja Magdić Hanžek State inspecto
Page 171 and 172:
Prof. Dr. Sci Svetislav Marković T
Page 173 and 174:
3. TemATSkA cJelinA: kReiRAnJe i Di
Page 175 and 176:
3. TemATSkA cJelinA: kReiRAnJe i Di
Page 177 and 178:
4. TemATSkA cJelinA: RegionAlni RAz
Page 179 and 180:
Page 181 and 182:
Page 183 and 184:
Page 185 and 186:
Page 187 and 188:
Page 189 and 190:
Page 191 and 192:
Page 193 and 194:
Page 195 and 196:
Page 197 and 198:
Page 199 and 200:
Page 201 and 202:
Page 203 and 204:
Page 205 and 206:
Page 207 and 208:
Page 209 and 210:
Page 211 and 212:
Ph D Vesna Bedeković, Higher Schoo
Page 213 and 214:
Mato Čačić Croatian Agriculture
Page 215 and 216:
Ph. D. Daniela Gračan, associate p
Page 217 and 218:
Samo Grošelj International Sava Ri
Page 219 and 220:
Msc Sanja Jakovljević Belgrade Cha
Page 221 and 222:
Damir Jerković, MA tel.: +387 36 4
Page 223 and 224:
MSc Ana Jovičić University od Nov
Page 225 and 226:
Ph. D. Marcel Meler University of O
Page 227 and 228:
Mr. sc. Igor Stamenković Teaching
Page 229 and 230:
Borislav Puljić Ecoplan d.o.o. Mos
Page 231 and 232:
M. Sc. in Biology Marko Randić Pub
Page 233 and 234:
Prof. Dr Vladimir Stojanović Asocc
Page 235 and 236:
Mirela Šetka Prlić Ecoplan d.o.o
Page 237 and 238:
DVM Stjepan Šimundža Viteško alk
Page 239 and 240:
Prof. dr. sc Vjekoslav Šimunović
Page 241 and 242:
Ives Vodanović Student of Faculty
Page 243 and 244:
Mirjana Baban Faculty of Agricultur
Page 245 and 246:
Mr. sc Iva Jurković Stančićeva 7
Page 247 and 248:
Davorin Pamić, dipl. inž. agr. Cr
Page 249 and 250:
MA in Economics Željko Trezner Ass
Page 251 and 252:
Danijela Bićanić, dipl. nov. Agro
Page 253 and 254:
Mr. sc. Ivica Jerčinović Poduzetn
Page 255 and 256:
Darija Kuharić, senior lecturer Un
Page 257 and 258:
Professional Associate Franica Milo
Page 259:
HRVATSKA BANKA ZA OBNOVU I RAZVITAK
show all

KNjIGA SAžETAKA / BOOK Of ABSTRACTS - Treći međunarodni ...

Create successful ePaper yourself

Delete template?

Save as template?