KNjIGA SAžETAKA / BOOK Of ABSTRACTS - Treći međunarodni ...

Dušan Jovanović
EduconsUniversity, Business economy faculty
Vojvode Putnika bb, 21208 Sremska Kamenica, Vojvodina, Serbia
tel.: +381 63 511 492, fax: +381 (0) 21 45 40 46, e-mail: duda.jovanovic@gmail.com
Rade B. Božović
University of Novi Sad, Department for geography, tourism and hotel management, Science and Mathematics Faculty
Trg D.Obradovića 3, 21000 Novi Sad, Vojvodina, Serbia, e-mail: bozovicr@yahoo.com
Bela Muhi
University Educons, Business economy faculty
Vojvode Putnika bb, 21208 Sremska Kamenica, Vojvodina, Serbia, e-mail: muhi.bela@gmail.com
Title of the contribution:
Business Process Modeling in Food and Beverage sector
of rural tourism
Keywords:
rural tourism, F’n’B, hospitality, BPM,
Type of presentation:
The presentation will be oral. PowerPoint presentation
is used as a presentation tool. Language of presentation
is English, or Croatian, which should be decided at the
conference, in accordance with audience.
Theme:
Destination management
3. TemATSkA cJelinA: kReiRAnJe i DiSTRiBUciJA pRoizvoDA RURAlnog TURizmA
Purpose of study:
Purpose of the study is the acceptance of modeling of
business processes in rural tourism enterprises, which
should become more quality-based in the future. This
is especially true on behalf of the Food and Beverage
sector.
Methodology/Approach:
Approach is given to the study as the Comparative Case
study of the BPM applications towards the unification
of the service process of the Food and Beverage
sector in the rural tourism. The process modeling for
production and service operations should standardize
and modulate them for rural tourism as well as for other
service operations, thus homogenizing the quality of
such services and products. The method of research is
the comparation of two case study examples of business
process modeling implementation in rural tourism
sector of food and beverage management.
Structured abstract
Findings:
Findings are surprising as it is not only possible, but
it produces a tactical and documentable approach
towards the standardization of the rural tourism’s Food
and Beverage sector. It also improves the controllability
of the process in which the products are produced and
served for tourists that enjoy benefits of the rural tourism.
It is also possible to improve the technique of Food and
Beverage production. It has few other improvement
consequences (exit of staff, change in groceries quality,
etc.). The article is showing the two different ways of
implementing the BPM system in food and beverage
sector of the rural tourism establishments.
Originality/Value:
Up to this point the BPM is used as management tool
all over the World, but in the terms of the rural tourism
standardization are not applied thoroughly enough.
Also, the value of this part of the way towards the
complete standardization of the Food and Beverage
sector in the Hospitality industry is invaluable.
Research limitations/Implications:
The BPM application in the Food and Beverage sector
is limited by up-to-date knowledge of the processes.
Limitations are also derived from diversified industry
and infrastructure of the F’n’B sectors around the
industry.
Practical implications:
Practical application of the process modeling is attractive
to all the managers in the field. By practical application
of the BPM system, managers and scientists will be able
to come to easier understanding and controlling of the
production and service processes in F’n’B sector in rural
tourism establishments.
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