KNjIGA SAžETAKA / BOOK Of ABSTRACTS - Treći međunarodni ...

Dr. sc. Tatjana Gredičak
Ministry of Tourism
Prisavlje 14, 10000 Zagreb, Croatia
tel.: ++385 1 61 69 111
fax: ++385 1 61 69 396
e-mail: tatjana.gredicak@mint.hr
Title of the contribution: Effective Management of
Tourism Product in Terms of Sustainable Development
Keywords:
marketing, product, tourism, sustainable development
Type of presentation:
Exposure
3. TemATSkA cJelinA: kReiRAnJe i DiSTRiBUciJA pRoizvoDA RURAlnog TURizmA
Theme:
Creation and distribution of rural tourism
Purpose of study:
The primary purpose of this study was to determine the
economics and analyze the contribution to the effective
management of marketing a new tourist product in
terms of sustainable tourism development.
Methodology/Approach:
In scientific research, formulation and presentation of
research results in this study applied a number of scientific
methods, of which the most important: the method
of analysis and synthesis, inductive and deductive
methods, methods of proof and disproof, abstraction
and concretization, generalization and specialization,
comparative method, classification methods, descriptive
methods and historical methods.
Findings:
Scientifically based elaborates the concept of marketing
approaches and evaluation of potential new tourism
products, determine their interrelationship, and proves
the importance of effective marketing management of
tourist products and destinations in terms of sustainable
Structured abstract
development. In the context of the globalization process,
effectively manage the development of new tourist
products can play a significant role in determining the
scientific knowledge in this area of research as the key
factors creating policies and achieving successful tourism
results. Management for sustainable development
in the coming times of intense exercise development,
expanding its influence in all areas of human activity.
Originality/Value:
The contribution of this paper is to set the scientific
hypothesis that is new, under-explored area, the development
of scientific knowledge about the impact
of effective management a new tourist product with
the economic aspect, which may affect the sustainable
development of tourism and economic development
in general and the development of scientific thought
about the proposal activities for the implementation
of effective marketing approach valorization of tourist
potentials.
Research limitations/Implications:
The research results, and considering the impact the
methodology applied is that in practice so far recognized
the need for systematic under-investment in research
interdependence of effective marketing and product
management for sustainable tourism development.
Practical implications:
Effective management of marketing a new tourist product
needs to develop awareness of the need for evaluation
of tourism resources in terms of sustainable development
as a powerful tool for achieving competitive
advantage.
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