KNjIGA SAžETAKA / BOOK Of ABSTRACTS - Treći međunarodni ...

Mag. oec. Draženka Grah
Krapina-Zagorje County
Department of agriculture
Magistratska 1, 49 000 Krapina
tel.: 049/329-086, 098/903-1407
fax: 049/329-203
e-mail: drazenka.grah@kzz.hr
Title of the contribution:
Unifying rural-tourism product of Croatian zagorje
Keywords:
rural tourism, development, offer, connectivity
Type of presentation:
Oral presentation
3. TemATSkA cJelinA: kReiRAnJe i DiSTRiBUciJA pRoizvoDA RURAlnog TURizmA
Theme:
Creation and distribution of products in rural tourism
- Unifying of rural-tourism product
Purpose of study:
Appeal to the importance of networking providers of
rural-tourism products due to better performance in
the market, due to better access and work on marketing
activities and market communication.
Guidelines and devise activities can be made on base
of the results from the research which would encourage
networking providers and integrating rural-tourism
product.
Methodology/Approach:
Primary research (surveys and interviews) in relation
to rural tourism and offer the rural-tourism market. To
investigate if providers of rural-tourism products are
linked together, if they cooperate and why do they cooperate
and which are the reasons if they do not cooperate.
Explore their ideas for improving the rural-tourism
offer, and with the obtained results and systematization
of existing knowledge of rural tourism come up to best
approach to unifying rural-tourism products and networking
of all actors in the rural tourism.
Structured abstract
Findings:
Insight into the reasons of poor networking of actors
in rural tourism, making guidelines and activities that
would lead to better networking, opportunities of unifying
rural-tourism products due to easily market access
and compliance with EU norms. Successful unifiying
rural-tourism products would result in bigger interest
of the guests, and led to higher revenues and ensure
the survival of rural providers of tourism products in the
market, and thus Croatian Zagorje could become highly
desirable European and international rural-tourism destination,
and it has a lot of resources which are not being
fully utilized or not utilized at all.
Originality/Value:
By combining the results of previous studies of other
experts and their theories related to rural tourism and
the implementation of own research and own previous
studies it is possible major contribution to improving
the rural-tourism. Direct communication with providers
of rural-tourism products greatly contributes to the
originality of this act, and with it increase its value.
Research limitations/Implications:
Limitations of this study are almost nonexistent, because
of knowing the current situation in rural tourism
and knowledge of Croatian Zagorje and rural providers
of tourism products with which are collaborating on a
daily basis due to the nature of work in the Department
of Agriculture.
Practical implications:
The results obtained can be used to make strategic
guidelines for improving the situation in the rural-tourism,
and to design approach of connecting actors in rural
tourism and unifying rural-tourism product.
105