Riitta Koivisto - Rikoksentorjuntaneuvosto

Stickers for washroom mirrors (bars and pubs)
Evaluation criteria
•Attitudes
to crime, risk and fear of crime (specifically vehicle crime)
•Perceptions
of who is responsible for crime prevention
•Recall
of publicity/activity, related to vehicle crime
•Awareness
and recognition of specific communications
•Behavioural
and attitudinal shift in relation to crime
Car park “Pay and display” ticket backs
%
60
50
40
30
20
10
0
Sep-00
Oct-00
Nov-00
Dec-00
Beer mats in pubs and bars
Examples of positive campaign
evaluation result
Home Office - Vehicle Crime Reduction
Jan-01
Feb-01
Mar-01
Apr-01
May-01
Jun-01
campaign 2000- 2004
Figure 16: Spontaneous Awareness of Advertising Related to Vehicle Crime
Spontaneous awareness of vehicle crime
messages increased from 21% to 49%
W
1
£3.5m £3.7m £3.5m £1.4m £2.3m £2.0m
W
2
W
3
W
4
Jul-01
Aug-01
Sep-01
Oct-01
Nov-01
Dec-01
Jan-02
Feb-02
Mar-02
Apr-02
Have you seen or heard any advertising related to vehicle crime recently?
Source: QV2
Base: All respondents
Monitoring attitudinal change Claimed behavioural change
Agree Wave 1 Agree wave 12 % Change
Removing from view one of best deterrent 68 78 10%
Public have a responsibilty to help reduce car crime 60 76 16%
There are things you can do to reduce risk 38 58 20%
More is being done to reduce car crime 10 19 9%
Wave one of the tracking was undertaking before any advertising and is used as a
baseline throughout the tracking studies
Sometimes
Always
16
14
12
10
8
6
4
2
0
15
8
W
5
W
6
13 13
W
7
3 3
W
8
W
9
May-02
Jun-02
Jul-02
Aug-02
Sep-02
Oct-02
Nov-02
Dec-02
Jan-03
Feb-03
12
11
1 1
W
10
Mar-03
£Spend
How often do you leave your car unlocked in a public place, even for a short time?
9