Riitta Koivisto - Rikoksentorjuntaneuvosto

If you take, take a driver
years 2004 2006, 2007
• Reminding of situations when you should not use alcohol
• Message focusing every driver, mainly men
• More simple message, gives directions
• Still uses humour and gives value for peoples own thoughts
• Mixed combination of messages in radio, outdoor adds,
newspaper adds, connected to local work and information to
journalists
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