Riitta Koivisto - Rikoksentorjuntaneuvosto
Riitta Koivisto - Rikoksentorjuntaneuvosto
Riitta Koivisto - Rikoksentorjuntaneuvosto
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If you take, take a driver<br />
years 2004 2006, 2007<br />
• Reminding of situations when you should not use alcohol<br />
• Message focusing every driver, mainly men<br />
• More simple message, gives directions<br />
• Still uses humour and gives value for peoples own thoughts<br />
• Mixed combination of messages in radio, outdoor adds,<br />
newspaper adds, connected to local work and information to<br />
journalists<br />
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