Riitta Koivisto - Rikoksentorjuntaneuvosto
Riitta Koivisto - Rikoksentorjuntaneuvosto
Riitta Koivisto - Rikoksentorjuntaneuvosto
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Campaign to prevent<br />
drunk driving<br />
• Evaluation<br />
– To measure the outcome is possible: process, evaluate the<br />
outcome<br />
– To evaluate / measure real effects to numbers of drunk<br />
drivers is practically impossible<br />
• Conclusions<br />
- combination of legislation, polis control and information<br />
- Target is more of promotion of good attitudes in general<br />
population<br />
- Sustained and continuing campaigning<br />
- Up to date and approved by people<br />
- Selections of different medias<br />
- Local actions<br />
“There are mornings when you<br />
should leave your car at home”<br />
years 1999-2003<br />
• Reminding of situations when you<br />
should not use alcohol<br />
• Message focusing every driver, mainly<br />
men<br />
• Message well understood to mean<br />
drunk driving in general and<br />
temperance in traffic, not only drunk<br />
driving in the mornings<br />
• Humour has been good makes<br />
people on a good mood and gives<br />
people something to think about<br />
• Drunk driving is in a way health<br />
behaviour influencing on peoples<br />
behaviour is a complex and very difficult<br />
85
Change language