Riitta Koivisto - Rikoksentorjuntaneuvosto
Riitta Koivisto - Rikoksentorjuntaneuvosto
Riitta Koivisto - Rikoksentorjuntaneuvosto
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Campaigns to prevent drunk driving<br />
- since year 1976<br />
Social responsibility<br />
1990 – century message using strong social norm against drunk<br />
driving, responsibility of the host and everyones responsibility to<br />
prevent drunk for driving<br />
Responsibility of the system ?<br />
2000 – century new challenges with drug abuse and more alcohol<br />
positive society, increasing alcohol consumption, point of view more<br />
holistic towards whole drunk driving problem, collaboration with<br />
health services, police, legislation, schools ext.<br />
Campaign to prevent<br />
drunk driving<br />
• Campaigning is balancing between various demands<br />
• Evidence demand<br />
– Evidence –based thinking: there should be some evidence that<br />
actions has some effect<br />
– According to Babor – Campaigns has very little influence of<br />
anything – only laws and enforce important<br />
• Costs<br />
– Cost efficiency<br />
– Need to target message right – questions in previous campaign<br />
“There are mornings when you should leave your car at home”<br />
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