Riitta Koivisto - Rikoksentorjuntaneuvosto

Campaigns to prevent drunk driving
- since year 1976
Social responsibility
1990 – century message using strong social norm against drunk
driving, responsibility of the host and everyones responsibility to
prevent drunk for driving
Responsibility of the system ?
2000 – century new challenges with drug abuse and more alcohol
positive society, increasing alcohol consumption, point of view more
holistic towards whole drunk driving problem, collaboration with
health services, police, legislation, schools ext.
Campaign to prevent
drunk driving
• Campaigning is balancing between various demands
• Evidence demand
– Evidence –based thinking: there should be some evidence that
actions has some effect
– According to Babor – Campaigns has very little influence of
anything – only laws and enforce important
• Costs
– Cost efficiency
– Need to target message right – questions in previous campaign
“There are mornings when you should leave your car at home”
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