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Riitta Koivisto - Rikoksentorjuntaneuvosto

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Laura Hämäläinen – Campaigns to prevent drunk driving<br />

Campaigns to prevent<br />

drunk driving<br />

Tallinn 4.11.2004 Crime prevention seminar<br />

Laura Hämäläinen, Finnish Centre for Health Promotion<br />

www.health.fi<br />

Campaigns to prevent drunk driving<br />

- since year 1976<br />

Campaigning history, “time periods of campaigning”<br />

Scaring of sentences<br />

years 1950-60 attitude positive towards drunk drivers, authorities<br />

starts strict policy in information<br />

Rational decisions<br />

1970 – century changes in polis forces and bigger change to get<br />

caught, breath testing messages about alcohol effects in to driver,<br />

drivers responsibility of driving condition<br />

Control of drinking situations<br />

1980 – century attitudes against drunk driving very strict,<br />

messages towards temperance in driving situations<br />

83

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