Riitta Koivisto - Rikoksentorjuntaneuvosto

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82 % of acq crimes happen in 4 TV regions Burglary 35% North London Midlands HTV Midlands Robbery 40% BURGLARY Car Crime 25% School route posters Commuter & high street posters AIM ROBBERY The role for communications VEHICLE CRIME Motivate people to take precautions to make themselves and their property less vulnerable to opportunistic crime Prompt people to feel more empowered and therefore less afraid about crime by showing how easy it is to outwit criminals INSIGHT Not taking precautions is like advertising your belongings to a thief SOLUTION Use humour to dramatise the way in which people make life easy for criminals Washroom posters (near urinals, backs of toilet doors) 8
Stickers for washroom mirrors (bars and pubs) Evaluation criteria •Attitudes to crime, risk and fear of crime (specifically vehicle crime) •Perceptions of who is responsible for crime prevention •Recall of publicity/activity, related to vehicle crime •Awareness and recognition of specific communications •Behavioural and attitudinal shift in relation to crime Car park “Pay and display” ticket backs % 60 50 40 30 20 10 0 Sep-00 Oct-00 Nov-00 Dec-00 Beer mats in pubs and bars Examples of positive campaign evaluation result Home Office - Vehicle Crime Reduction Jan-01 Feb-01 Mar-01 Apr-01 May-01 Jun-01 campaign 2000- 2004 Figure 16: Spontaneous Awareness of Advertising Related to Vehicle Crime Spontaneous awareness of vehicle crime messages increased from 21% to 49% W 1 £3.5m £3.7m £3.5m £1.4m £2.3m £2.0m W 2 W 3 W 4 Jul-01 Aug-01 Sep-01 Oct-01 Nov-01 Dec-01 Jan-02 Feb-02 Mar-02 Apr-02 Have you seen or heard any advertising related to vehicle crime recently? Source: QV2 Base: All respondents Monitoring attitudinal change Claimed behavioural change Agree Wave 1 Agree wave 12 % Change Removing from view one of best deterrent 68 78 10% Public have a responsibilty to help reduce car crime 60 76 16% There are things you can do to reduce risk 38 58 20% More is being done to reduce car crime 10 19 9% Wave one of the tracking was undertaking before any advertising and is used as a baseline throughout the tracking studies Sometimes Always 16 14 12 10 8 6 4 2 0 15 8 W 5 W 6 13 13 W 7 3 3 W 8 W 9 May-02 Jun-02 Jul-02 Aug-02 Sep-02 Oct-02 Nov-02 Dec-02 Jan-03 Feb-03 12 11 1 1 W 10 Mar-03 £Spend How often do you leave your car unlocked in a public place, even for a short time? 9
Page 1 and 2: Organisers: Seminar “Prevention c
Page 3 and 4: 3.11.2004 Seminar “Prevention cam
Page 5 and 6: Conclusions: Margus Kurm 1) kampaan
Page 7: Public polling identified a percept
Page 11 and 12: Triin Vihalemm - Risk Prevention -
Page 13 and 14: Choices of the Communication Style
Page 15 and 16: Road Transport Board “Put Put the
Page 17 and 18: Different Context of Values (1) > A
Page 19 and 20: Steen Hansen - Did We Make A Differ
Page 21 and 22: How to pr oceed Advice • How do w
Page 23 and 24: Oikeudellisten kysymysten jaos Jaok
Page 25 and 26: Puolet jaettiin niin sanottuina ilm
Page 27 and 28: • 80% kertoi väkivallasta aiheut
Page 29 and 30: ”Soittaja pyysi välittämään k
Page 31 and 32: Sanna Pylkkänen & Veijo Kokkola -
Page 33 and 34: Historia kalvo nro.1 Koulutuksen hi
Page 35 and 36: Ehkäisevä päihdetyö tarkoittaa
Page 37 and 38: Verkostot kalvo nro.3 Koulutuksen e
Page 39 and 40: Esimerkkejä käytännön toiminnas
Page 41 and 42: • rikkoo omaisuutta - koulun - to
Page 43 and 44: Judith Scheepstra - Know what to do
Page 45 and 46: Violence prevention program Street
Page 47 and 48: So if these intentions bear any rel
Page 49 and 50: experience of bullying, bullying by
Page 51 and 52: Kuritegevuse ennetamise tähtsamaid
Page 53 and 54: • Purjuspäi sõiduki juhtimine j
Page 55 and 56: Kampaaniakeskkonna valimine ja sõn
Page 57 and 58: Millised on kampaaniate katsumused?
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Allikad: Eesti Reklaamiagentuuride
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Informatsioonikampaaniate põhieesm
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Näpunäiteid kampaania keskkonna l
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Grupitöö nr.2 (soome grupp) Sihtg
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Mida teha? või PIITS PRÄÄNIK? Te
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Maasturite aktsioon hukkunute mäle
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Viisakate Liiklejate Klubi kleepsud
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Suhtumine tee andmise meeldetuletus
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Autojuhtide käitumine vöötrajal,
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Anne Liis Ruussaar - Sotsiaalreklaa
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WORKSHOP 2: (in english) Töögrupp
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Campaigns to prevent drunk driving
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If you take, take a driver years 20
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Riitta Koivisto - Rikoksentorjuntaneuvosto

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