Riitta Koivisto - Rikoksentorjuntaneuvosto
Riitta Koivisto - Rikoksentorjuntaneuvosto
Riitta Koivisto - Rikoksentorjuntaneuvosto
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teadlikkus<br />
Communicating Strategies for<br />
Different Target Groups<br />
kõrge<br />
madal<br />
Adapteeritud:<br />
Kirk Hallahan,<br />
Journal of Public<br />
Relations Research<br />
13:1, 2001<br />
aktiivsus<br />
madal kõrge<br />
Teadlik (‘valvel’)<br />
hariv strateegia<br />
Väheaktiivne<br />
ennetavnormatiivne<br />
strateegia<br />
Aktiivne<br />
konsulteeriv,<br />
koostöö<br />
strateegia<br />
Ärritatud<br />
osalusstrateegia<br />
Short-term and Long-term<br />
Perspestives in Estonian<br />
Society<br />
> In short-termperspective it is more tempting to influence<br />
the behavior of individuals<br />
> Value systems<br />
> Weak social ‘capital’<br />
> Easy to envolve with mass mediamassimeedia kaudu<br />
hästi haaratav<br />
> Eternal `following the tail of others`?<br />
> In long-term perspective integration strategy is more<br />
reasonable<br />
> Recognized long- term campaigns<br />
> Fits with norm-setting approach<br />
Conclusions<br />
Which Approach to Choose? Choose<br />
>Conclusions made from the pilots<br />
>Analytical approach<br />
>Start a public debate, make people think, reflect<br />
>Safety as shared value – individual risk prevention of<br />
small effect<br />
>Normative approach<br />
>Possibility to get close to target groups with more<br />
individualistic value consciousness<br />
>Individual pleasure of taking the risk versus fear to<br />
loose social recognition<br />
>Participating, cohesive approach<br />
>Connection with collective value consciousness and life<br />
curb (social relations)<br />
>Participation as redemption?<br />
>Attention to supporting infrastructure!<br />
18
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