Riitta Koivisto - Rikoksentorjuntaneuvosto
Riitta Koivisto - Rikoksentorjuntaneuvosto
Riitta Koivisto - Rikoksentorjuntaneuvosto
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Different Context of Values (1)<br />
> A separate spiritual segment of values (the<br />
influence of Russian culture)<br />
> Safety clearly connected with technology (<br />
in Sweden technology is clearly in modern<br />
value segment)<br />
> Hedonism is connected with money ( in<br />
Sweden abstract individual relatedc<br />
connections)<br />
> Interesting life connected with selfassertion<br />
Constant Perception of Risk<br />
Versus Instrumental<br />
Introduction of Norms<br />
> I think that was something temporary,<br />
because it was the carrot and the stick<br />
method. It only functioned once. You<br />
knew that you could get a benefit if you<br />
behaved well. I do not think that because<br />
of that you continue to act the same in<br />
the future. It is rather the Road Transport<br />
Board type of campaigns with serious<br />
consequences brought out as examples<br />
that influence long term behavior<br />
patterns. These make you think more.<br />
Social Control(2)<br />
> Is it possible to change the value<br />
consciousness of people with the help of a<br />
social campaig?<br />
> Drunk driving – if in your society there is<br />
constant reminding that drunk driving is equal to<br />
killing another person, it does bring in a new<br />
dimension. If media keeps blowing the horns<br />
that it is a tabo – media has power. If your<br />
friend tells you not to drive it won´t work. But if<br />
you feel that society won´t approve of it and you<br />
are taking the risk... Otherwise you may not<br />
even perceive the risk. If you are aware that<br />
something may happen, there is the risk and you<br />
will be punished. So that you are afraid of it.<br />
Allikas: Mariliis Vahe (2004) Sotsiaalturunduse ja sotsiaalse vastutuse<br />
võimalikud tõlgendusviisid Eestis, magistritöö, TÜ<br />
Redemption and Money<br />
> What does it give to people to participate<br />
in such campaigns?<br />
> They want to somehow save themselves.<br />
Redeem their sins. For example the rich,<br />
for example Soros or such. They feel that<br />
they have a kind of a burden because<br />
they are so rich. That they have taken<br />
somethindg away from the others.<br />
Socia Controll (1)<br />
> I guess there are very few people who never<br />
litter the surroundings. If I have something<br />
in my hands I need to throw away... People<br />
are more afraid that someone might see,<br />
you`ll be caught, ashamed, have to pay the<br />
penalty. Yet I believe that if circumstances<br />
allow the person may totally convert in a<br />
second and without any pangs of remorse. I<br />
have noticed that it works in the same way<br />
also in other countries. In Sweden and<br />
Finland, the countries with a very strong<br />
social control.<br />
Allikas: Mariliis Vahe (2004) Sotsiaalturunduse ja sotsiaalse vastutuse<br />
võimalikud tõlgendusviisid Eestis, magistritöö, TÜ<br />
Awariness and Reaction of<br />
Target Groups<br />
teadlikkus<br />
Allikas:<br />
kõrge<br />
madal<br />
Kirk Hallahan,<br />
Journal of Public<br />
Relations Research<br />
13:1, 2001<br />
aktiivsus<br />
madal kõrge<br />
Teadlik (‘valvel’) Aktiivne<br />
Väheaktiivne<br />
tunnetab probleemi<br />
info-otsimine<br />
Ärritatud<br />
probleemile<br />
hakatakse otsima<br />
lahendust<br />
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