Riitta Koivisto - Rikoksentorjuntaneuvosto

Safe Environment is Valued
(1)
> At the top of the list are mostly the values
connected with physical well-being and of
people and safety of the environment
> Health, strong family, the world peace, clean environment,
national security
Yet Individualism Prevails
> Public sphere strongly individualistic
> In 1991-2003 evaluating hedonism and
stimulationon has increased.
> Tendency towards more individual values among
younger generations
>Among young people: self-realization,
comfortable life, interesting life, posession of power are
of bigger importance
>Among older people: health, the world peace,
clean environment, national security, integrity, inner
harmony, wisdom, justice, beautiful world, equality,
redemption are more important
> Hedonistic-individualistic values dominate among
people with higher education and bigger income
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4
Structures of Value Consciousness
Estonia
1 Self-respect, happiness,
honesty, mature love,
wisdom, family security,
self-realization, true
friendship, justice, pleasant
life, national security,
freedom, inner harmony
2 Clean environment, health,
technical development,
world at peace
3 Salvation, equality, world of
beauty
Comfortable life, wealth
5 Power, social recognition,
exciting life
Sweden
World at peace, freedom,
family security, national
security, honesty, health,
mature love, inner harmony,
clean environment, justice,
world of beauty, equality
Exciting life, pleasant life,
self-realization, happiness,
comfortable life
Self-respect, wisdom, true
friendship
Wealth, power, technical
development
Salvation, social recognition
Safe Environment Is Valued (2)
AVATUS
MUUTU-
SELE
enesemääratlemine
(4,59)
stimulatsioon
(4,01)
hedonism
(4,36)
ENESEÜLETAMINE
kõikehaaravus
(4,5)
saavutus
(4,43)
heasoovlikkus
(4,63)
võim (3,78)
ENESEUPITAMINE
traditsioon (4,34)
turvalisus (4,76)
ALAL-
HOID-
LIKKUS
Example from the Pilot
Reserch
üksikv ksikvää äärtuste rtuste
keskmiste
keskmiste
keskmised
keskmise
Schwartzi süsteemi s steemis
> Do you think that in your circle of
acquaintances people rather have the
feeling of solidarity than think just about
themselves?
> I think they are more individualistic. It is
also right to be so because if you do not
cause any direct harm to society yourself
why to bother what other people are
doing. Everyone lives their own lives at
their own lifetime. It is understandable
why people do not try too hard to
develop the society.
Allikas: Mariliis Vahe (2004) Sotsiaalturunduse ja sotsiaalse vastutuse
võimalikud tõlgendusviisid Eestis, magistritöö, TÜ
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4
Different Context of Values (1)
Eesti
1 eneseaustus, õnn, ausus,
armastus, tarkus, tugev
perekond, eneseteostus,
tõeline sõprus, õiglus,
meeldiv elu, riigi julgeolek,
vabadus, sisemine
harmoonia
2 puhas keskkond, tervis,
tehnika areng, rahu
maailmas
3 lunastus, võrdsus, kaunis
maailm
mugav elu, jõukus
5 võimu omamine, ühiskondlik
tunnustus, huvitav elu
Rootsi
rahu maailmas, vabadus,
tugev perekond, riigi
julgeolek, ausus, tervis,
armastus, sisemine
harmoonia, puhas keskkond,
õiglus, kaunis maailm,
võrdsus
huvitav elu, meeldiv elu,
eneseteostus, õnn, mugav elu
eneseaustus, tarkus, sõprus
jõukus, võimu omamine,
tehnika areng
lunastus, ühiskondlik
tunnustus
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